房车市场规模、份额、成长分析，按车辆类型、按旅游类型、按牵引车、按目的地类型、按应用、按地区 - 2025 年至 2032 年行业预测

2023 年全球大篷车市场规模价值为 240.9 亿美元，预计将从 2024 年的 273.7 亿美元增长到 2032 年的 759.0 亿美元，预计到 2035 年将达到 14.9 亿美元。

自疫情爆发以来，房车旅行市场出现明显復苏，因为与传统假期相比，房车旅行具有成本效益和便利性。在疫情严重打击旅游业后，旅行限制限制了国际游客，但对房车旅行的需求却稳步增长，预计将在 2023 年超过疫情前的水平。随着限制措施的放宽和疫苗接种的成功，旅客现在可以接受更多冒险计划。联合国世界旅游组织的一份报告证明了这一点，该报告显示，2022 年初的国际入境人数将是去年的三倍。随着房车拥有量飙升至 1120 万美国家庭，独自旅行的趋势继续受到追捧，突显出人们越来越倾向于更频繁地露营旅行，以及对旅行体验拥有更大的自由和控制权。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

大篷车市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 露营者
• 旅行大篷车
• 第五轮
• 弹出式露营车
• 卡车露营车

大篷车市场规模（按旅游类型和复合年增长率） (2025-2032)

• 市场概况
• 国内的
• 国际的

大篷车市场规模（按牵引车和复合年增长率） (2025-2032)

• 市场概况
• 皮卡车
• SUV
• 麵包

大篷车市场规模（按目的地类型和复合年增长率） (2025-2032)

• 市场概况
• 状态
• 在国家公园露营
• 私人露营地
• 公共露营地
• 偏远地区
• 国家森林或自然保护区
• 停车处
• 其他的

大篷车市场规模（按应用划分）及复合年增长率（2025-2032 年）

• 市场概况
• 全职生活
• 假期
• 后挡板
• 营

大篷车市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Thor Industries Inc.（USA）
• Forest River Inc.（USA）
• Winnebago Industries Inc.（USA）
• Knaus Tabbert GmbH（Germany）
• Hymer AG（Germany）
• Swift Group Ltd.（UK）
• Coachmen RV（USA）
• Tiffin Motorhomes Inc.（USA）
• Airstream Inc.（USA）
• Cruise America（USA）
• Apollo RV Holidays（Australia）
• Road Bear RV（USA）
• Britz（New Zealand）
• Motohom（France）
• Roadsurfer GmbH（Germany）
• McRent（Germany）
• Campervan North America LLC（USA）
• Grand Design RV LLC（USA）
• Keystone RV Company（USA）
• Gulf Stream Coach Inc.（USA）

结论和建议

Global Caravanning Market size was valued at USD 24.09 billion in 2023 and is poised to grow from USD 27.37 billion in 2024 to USD 75.9 billion by 2032, growing at a CAGR of 13.6% during the forecast period (2025-2032).

The caravanning market is experiencing a notable resurgence post-COVID-19, driven by its cost-effectiveness and convenience compared to traditional vacations. Following the pandemic's significant impact on tourism, travel restrictions limited international arrivals, yet demand for caravanning has steadily increased and is expected to surpass pre-pandemic levels by 2023. With the easing of restrictions and successful vaccination drives, travelers are now embracing more adventurous plans, evident from the UN World Tourism Organization's report showing a tripling of foreign arrivals in early 2022 compared to the previous year. The trend toward private tours is gaining traction, as RV ownership in the U.S. surged to 11.2 million households, highlighting a shift toward frequent camping excursions, freedom, and control in travel experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Caravanning market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Caravanning Market Segmental Analysis

Global Caravanning Market is segmented by Vehicle Type, Size, Towing Vehicle, Destination Type, Usage and region. Based on Vehicle Type, the market is segmented into Motorhomes, Caravans, Fifth Wheels, Pop-up Campers and Truck Campers. Based on Size, the market is segmented into Class A Motorhomes, Class B Motorhomes, Class C Motorhomes, Travel Trailers, Fifth Wheels, Pop-up Campers and Truck Campers. Based on Towing Vehicle, the market is segmented into Pickup Trucks, SUVs and Vans. Based on Destination Type, the market is segmented into State, National Park Campgrounds, Privately Owned Campgrounds, Public Campground, Backcountry, National Forest or Wilderness Areas, Parking Lots and Others. Based on Usage, the market is segmented into Full-time Living, Vacationing, Tailgating and Camping. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Caravanning Market

The Global Caravanning market is being propelled by a rising enthusiasm for outdoor activities. An increasing number of individuals are seeking adventure through camping and road trips, which has resulted in heightened demand for caravans and recreational vehicles (RVs). These vehicles offer a unique blend of comfort and convenience, making them the preferred choice for those looking to explore nature while enjoying the luxuries of home. As people prioritize experiences and outdoor exploration, the appeal of caravanning continues to grow, fueling this sector's expansion in today's market. This shift toward outdoor living is a significant driver for the industry.

Restraints in the Global Caravanning Market

One of the significant restraints in the global caravanning market is the high initial investment required for purchasing caravans and recreational vehicles (RVs). The cost of these vehicles, especially premium models, can be quite steep, presenting a financial barrier for many potential buyers. This substantial upfront expense may deter consumers from entering the market, thereby hindering overall growth in the caravanning sector. Consequently, affordability remains a critical concern for numerous individuals, limiting the accessibility of caravanning as a leisure activity and impacting the ability of the market to expand as a whole. Addressing these cost-related challenges could pave the way for enhanced market opportunities.

Market Trends of the Global Caravanning Market

The Global Caravanning market is witnessing a significant shift towards lightweight and compact caravans, driven by consumer preferences for agility, convenience, and enhanced fuel efficiency. As more families and couples seek outdoor adventures that accommodate a mobile lifestyle, manufacturers are responding with innovative designs that prioritize ease of towing and maneuverability. This trend reflects a broader movement towards sustainable travel and efficient resource usage, appealing to eco-conscious consumers. The growing interest in minimalist living and the rise of road-based vacations further contribute to this demand, positioning lightweight caravans as a popular choice among modern adventurers in the caravanning market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Caravanning Market Size by Type & CAGR (2025-2032)

• Market Overview
• Motorhomes
• Caravans
• Fifth Wheels
• Pop-up Campers
• Truck Campers

Global Caravanning Market Size by Tourist Type & CAGR (2025-2032)

• Market Overview
• Domestic
• International

Global Caravanning Market Size by Towing Vehicle & CAGR (2025-2032)

• Market Overview
• Pickup Trucks
• SUVs
• Vans

Global Caravanning Market Size by Destination Type & CAGR (2025-2032)

• Market Overview
• State
• National Park Campgrounds
• Privately Owned Campgrounds
• Public Campground
• Backcountry
• National Forest or Wilderness Areas
• Parking Lots
• Others

Global Caravanning Market Size by Usage & CAGR (2025-2032)

• Market Overview
• Full-time Living
• Vacationing
• Tailgating
• Camping

Global Caravanning Market Size & CAGR (2025-2032)

• North America (Type, Tourist Type, Towing Vehicle, Destination Type, Usage)
  • US
  • Canada
• Europe (Type, Tourist Type, Towing Vehicle, Destination Type, Usage)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Tourist Type, Towing Vehicle, Destination Type, Usage)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Tourist Type, Towing Vehicle, Destination Type, Usage)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Tourist Type, Towing Vehicle, Destination Type, Usage)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Thor Industries Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest River Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winnebago Industries Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Knaus Tabbert GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hymer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swift Group Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coachmen RV (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tiffin Motorhomes Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airstream Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cruise America (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apollo RV Holidays (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Road Bear RV (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britz (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Motohom (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roadsurfer GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McRent (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campervan North America LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grand Design RV LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keystone RV Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gulf Stream Coach Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations