蝶豆花市场规模、份额、成长分析、按类型、按分布、按应用、按地区 - 2025 年至 2032 年产业预测

2023 年全球蝶豆花市场规模价值 1.1 亿美元，预计将从 2024 年的 1.2 亿美元成长到 2032 年的 1.8 亿美元，预计在预测期内（2025-2032 年）将达到 1.8 亿美元。 ，预计复合年增长率为5.9%。

蝶豆花（Clitoria ternatea）以其鲜艳的蓝色色调和独特的变色特性而闻名，在各种食品和饮料产品中广受欢迎，包括蓝茶、大米、洗髮精和麵膜。这个市场成长的主要驱动力是消费者对天然食用色素和健康茶替代品的日益增长的偏好，以及茶的无数好处，如其丰富的抗氧化剂和黄酮类化合物含量，以及其抗衰老和抗炎作用特性。蝶豆花茶含有极少量的咖啡因，与传统红茶相比，它因其缓解压力的功效而广受欢迎。蝶豆花也是南亚亚洲料理的传统主食。预计预测期内亚太地区将继续在全球蝶豆花市场占据主导地位。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析

蝶豆花市场规模：按类型分類的复合年增长率（2025-2032）

• 市场概况
• 干燥花
• 粉末
• 提炼

蝶豆花市场规模：依分布分類的复合年增长率（2025-2032）

• 市场概况
• 直接通路（B2B）
• 间接通路（B2C）

蝶豆花市场规模：按应用分類的复合年增长率（2025-2032）

• 市场概况
• 饮料
  • 茶
  • 其他的
• 食物
• 其他的

蝶豆花市场规模复合年增长率 (2025-2032)

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• My Blue Tea（Australia）
• Wild Hibiscus Flower Co.（Australia）
• Yumchaa（UK）
• Blue Tea（India）
• EsahTea（India）
• Shyali Products Private Limited（India）
• Siam Industries International（Thailand）
• Manila Superfoods（Philippines）
• Woodland Foods（USA）
• Longevity Warehouse（USA）
• Curio Spice Co.（USA）
• Rishi Tea & Botanicals（USA）
• Ohio Tea Company（USA）
• Incas by Asiya Life（USA）
• Lake Missoula Tea Company（USA）
• EverforEver Biotech（China）
• Saathea（India）
• Arison Tea Company（India）
• Wize Tea（Canada）

结论和建议

Global Butterfly Pea Flowers Market size was valued at USD 0.11 billion in 2023 and is poised to grow from USD 0.12 billion in 2024 to USD 0.18 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The butterfly pea flower (Clitoria ternatea), recognized for its vibrant blue hue and unique color-changing properties, has gained popularity across a range of food and beverage products, including blue tea, rice, shampoos, and face masks. Its market growth is primarily driven by rising consumer preference for natural food colorants, healthy tea alternatives, and the myriad health benefits it offers, such as anti-aging and anti-inflammatory effects, along with its rich antioxidant and flavonoid content. With negligible caffeine levels, butterfly pea flower tea is favored for its stress-relieving properties compared to traditional teas. The flower is also a staple in South Asian culinary traditions. The Asia Pacific region is expected to maintain its dominance in the global butterfly pea flower market during the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Butterfly Pea Flowers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Butterfly Pea Flowers Market Segmental Analysis

Global Butterfly Pea Flowers Market is segmented by Type, Distribution, Application and region. Based on Type, the market is segmented into Whole Dried Flowers, Powder and Extracts. Based on Distribution, the market is segmented into Direct Channel (B2B) and Indirect Channel (B2C). Based on Application, the market is segmented into Beverages, Food Products and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Butterfly Pea Flowers Market

The global Butterfly Pea Flower market is being driven by a significant rise in demand for natural food colorings. In recent years, there has been a marked shift towards natural color additives, primarily due to growing awareness among both consumers and manufacturers regarding the potential health risks associated with synthetic or chemical colorants. This trend is underscored by an alarming increase in cases of skin cancer and allergic reactions linked to artificial additives. Consequently, consumers are actively seeking products that incorporate natural ingredients, such as butterfly pea flowers, which are perceived as healthier alternatives, thereby boosting their market demand substantially.

Restraints in the Global Butterfly Pea Flowers Market

Global Butterfly Pea Flowers (Clitoria ternatea) face several restraints that could hinder their growth and market potential. Firstly, limited awareness of its health benefits and culinary uses amongst consumers restricts its adoption in mainstream markets. Additionally, climatic variability and the challenges of cultivation require specific environmental conditions, which could impede large-scale farming efforts in non-native regions. Regulatory hurdles regarding the sale of herbal products, coupled with potential overharvesting issues in their natural habitats, further threaten sustainability. Finally, competition from other herbal plants and ingredients may overshadow Butterfly Pea Flowers, limiting their visibility and demand in the global market.

Market Trends of the Global Butterfly Pea Flowers Market

The Global Butterfly Pea Flowers market is experiencing a notable trend centered around innovative culinary applications, particularly in cocktail beverages and health-focused food products. Stylish cocktails like Little Violeta, The Wild Indigo Yander, and Purple Rain are gaining popularity due to their vibrant color and perceived health advantages, positioning them as attractive alternatives to traditional drinks. Additionally, the emergence of "Blue Rice," primarily sourced from regions like North East Asia and Thailand, underscores a shift toward natural, unpolished rice options that boast high fiber content and digestive benefits. This combination of aesthetic appeal and health consciousness is driving consumer demand in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Butterfly Pea Flowers Market Size by Type & CAGR (2025-2032)

• Market Overview
• Whole Dried Flowers
• Powder
• Extracts

Global Butterfly Pea Flowers Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Direct Channel (B2B)
• Indirect Channel (B2C)

Global Butterfly Pea Flowers Market Size by Application & CAGR (2025-2032)

• Market Overview
• Beverages
  • Tea
  • Others
• Food Products
• Others

Global Butterfly Pea Flowers Market Size & CAGR (2025-2032)

• North America (Type, Distribution, Application)
  • US
  • Canada
• Europe (Type, Distribution, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• My Blue Tea (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wild Hibiscus Flower Co. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yumchaa (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Tea (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EsahTea (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shyali Products Private Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Siam Industries International (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manila Superfoods (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Woodland Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Longevity Warehouse (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Curio Spice Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rishi Tea & Botanicals (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ohio Tea Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Incas by Asiya Life (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lake Missoula Tea Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EverforEver Biotech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saathea (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arison Tea Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wize Tea (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations