男士个人护理市场规模、份额和成长分析（按类型、分销管道和地区）- 产业预测 2025-2032

预计到 2023 年全球男性个人护理市场规模将达到 367.9 亿美元，并从 2024 年的 402.1 亿美元增长到 2032 年的 819.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 9.3%。

随着消费者对卫生和外观的意识不断增强，全球男士个人护理市场正在经历显着增长。都市化、可支配收入的增加以及社交媒体的影响等趋势正在推动这一趋势。男性的自我护理习惯日益增强，推动了对护肤、头髮护理、香水和剃须产品的需求。天然和有机产品以及便利的多功能产品的兴起反映了消费者偏好的不断发展。电子商务平台提高了可访问性并满足了不断增长的消费者群体。然而，开发中地区仍存在仿冒品、高价定价等挑战。新兴市场、不断的产品创新以及个人化趋势为这个充满活力的行业的扩张提供了丰厚的机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析
• 贸易分析

男士个人护理市场规模（按类型和复合年增长率）（2025-2032）

• 市场概况
• 男士护髮
  • 洗髮精和护髮素
  • 髮胶
  • 护髮素
  • 髮胶喷雾和髮霜
  • 染髮剂和染髮剂
• 男士刮鬍
  • 刮鬍皂
  • 刮鬍膏
  • 鬍后
  • 刮鬍前用剂乳液
• 男性口腔清洁用品
  • 牙科护理工具
  • 漱口水和口气清新剂
• 男性个人卫生
  • 香味
  • 肥皂
  • 爽身粉
• 男士护肤
  • 乳霜和颈霜/乳液
  • 身体和手霜/乳液
  • 清洁剂
  • 保湿霜
• 其他男士个人保健产品
  • 脸部化妆
  • 眼妆
  • 盥洗用品
  • 指甲护理

男士个人护理市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 大卖场和超级市场
• 药局和药局
• 电子商务
• 其他的

男士个人护理市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Procter & Gamble Co.（United States）
• Unilever PLC（United Kingdom）
• L'Oreal SA（France）
• Beiersdorf AG（Germany）
• Johnson & Johnson（United States）
• Kao Corporation（Japan）
• Colgate-Palmolive Company（United States）
• The Estee Lauder Companies Inc.（United States）
• Coty Inc.（United States）
• Edgewell Personal Care Company（United States）
• Reckitt Benckiser Group PLC（United Kingdom）
• Amorepacific Corporation（South Korea）
• LG Household & Health Care Ltd.（South Korea）
• Godrej Consumer Products Limited（India）
• Marico Limited（India）
• Natura & Co Holding SA（Brazil）
• Oriflame Holding AG（Switzerland）
• Lion Corporation（Japan）
• Church & Dwight Co., Inc.（United States）

结论和建议

Global Men's Personal Care Market size was valued at USD 36.79 billion in 2023 and is poised to grow from USD 40.21 billion in 2024 to USD 81.91 billion by 2032, growing at a CAGR of 9.3% during the forecast period (2025-2032).

The global men's personal care market is experiencing significant growth, fueled by a surge in consumer awareness regarding hygiene and appearance. Factors such as urbanization, increased disposable income, and social media influence are driving this trend. Men are increasingly adopting self-care routines, leading to heightened demand for skincare, hair care, fragrances, and shaving products. The rise of natural and organic offerings, along with multi-functional products that provide convenience, reflect evolving consumer preferences. E-commerce platforms are enhancing accessibility, catering to the growing consumer base. However, challenges such as counterfeit products and premium pricing in developing regions persist. Emerging markets, continuous product innovation, and personalization trends present lucrative opportunities for expansion in this dynamic sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Men's Personal Care Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Men's Personal Care Market Segmental Analysis

Global Men's Personal Care Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Men hair care, Men shaving, Men oral care, Men personal cleanliness, Men skin care and Men other personal care products. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Pharmacy & Drugstores, E-commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Men's Personal Care Market

The global market for men's personal care is being significantly propelled by the rising demand for grooming products tailored for men. As societal norms evolve, men are increasingly prioritizing their grooming habits and investing in a variety of products aimed at enhancing their appearance and personal hygiene. This heightened awareness and willingness to spend on high-quality grooming solutions indicate a shift in consumer attitudes, suggesting a robust expansion of the men's personal care sector. Therefore, the escalating interest in and expenditure on men's grooming essentials are clear indicators that will continue to foster market growth.

Restraints in the Global Men's Personal Care Market

The Global Men's Personal Care Market faces several constraints, notably the elevated pricing of men's personal care products. These items are frequently more expensive compared to their female counterparts, which can hinder market expansion, particularly in regions where consumers are more price-sensitive. This financial barrier may deter potential buyers, impacting sales and overall market growth. As a result, the higher costs associated with men's personal care goods could limit accessibility for some consumers, presenting a challenge for companies attempting to capture a larger share of the market. Consequently, addressing these pricing issues may be crucial for fostering market development.

Market Trends of the Global Men's Personal Care Market

The Global Men's Personal Care market is witnessing a notable shift towards organic and natural products, driven by a growing consumer preference for healthier, sustainable options. As awareness about harmful chemicals in conventional products rises, male consumers increasingly seek grooming solutions that align with their values, prioritizing eco-friendliness and skin-friendly ingredients. This trend is expected to significantly boost the market for organic and natural men's personal care items, reflecting a broader movement towards wellness and environmental consciousness. As brands adapt to this demand, product innovation and strategic marketing will play crucial roles in capturing this evolving consumer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Trade Analysis

Global Men's Personal Care Market Size by Type & CAGR (2025-2032)

• Market Overview
• Men hair care
  • Shampoos & Rinses
  • Hair Gel
  • Hair Conditioners
  • Hair Sprays & Hair Cream
  • Hair Dyes & Hair Colors
• Men shaving
  • Shaving Soap
  • Shaving Creams
  • After Shave Lotions
  • Pre-Shave Lotions
• Men oral care
  • Dental Care Tools
  • Mouthwashes & breath fresheners
• Men personal cleanliness
  • Fragrances
  • Soaps
  • Body powders
• Men skin care
  • Face and Neck Creams/Lotions
  • Body and Hand Creams/Lotions
  • Cleansers
  • Moisturizers
• Men other personal care products
  • Facial Makeup
  • Eye Makeup
  • Bathing Essentials
  • Nail Care

Global Men's Personal Care Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Pharmacy & Drugstores
• E-commerce
• Others

Global Men's Personal Care Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co Holding S.A. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations