生菜市场规模、份额、成长分析（按类型、形式、分销管道和地区）- 2025 年至 2032 年行业预测

2023 年全球生菜市场规模为 37 亿美元，预计将从 2024 年的 38.6 亿美元成长到 2032 年的 53.6 亿美元，预测期间（2025-2032 年）的复合年增长率为 4.2%。 。

新鲜生菜市场经历了强劲成长，主要原因是它可用于多种烹饪用途，包括沙拉、三明治和塔可饼。随着消费者对健康食品的需求不断增长，提供各种生菜替代品可以帮助提高该类别的销售量。叶莴苣因其高营养价值而尤其值得关注。它富含维生素 A，有助于维持眼睛和皮肤的健康，还含有叶酸，有助于降低出生缺陷的风险。此外，绿叶类中所含的β胡萝卜素有助于预防癌症和心臟病，铁元素有助于预防贫血。透过利用这些健康益处，负责人可以接触到更广泛的客户群，并增加其在市场上的存在感。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

生菜市场规模（按类型和复合年增长率） （2025-2032 年）

• 市场概况
• 奶油头草
• 叶生菜
• 其他的

生菜市场规模（按类型和复合年增长率） （2025-2032 年）

• 市场概况
• 新鲜的
• 冷冻

生菜市场规模依分销管道及复合年增长率 (2025-2032)

• 市场概况
• 超级市场/大卖场
• 杂货店
• 便利商店
• 其他的

生菜市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Taylor Farms（USA）
• Fresh Express（USA）
• Dole Food Company（USA）
• Tanimura & Antle（USA）
• Church Brothers Farms（USA）
• Rijk Zwaan（Netherlands）
• Enza Zaden（Netherlands）
• Grimmway Farms（USA）
• Bard Valley Date Growers（USA）
• JV Smith Companies（USA）
• Ocean Mist Farms（USA）
• The Nunes Company, Inc.（USA）
• Markon Cooperative, Inc.（USA）
• Bowery Farming（USA）
• BrightFarms（USA）
• Plenty（USA）
• Infarm（Germany）
• Univeg Group（Netherlands）
• Florette（France）
• Grupo Alimentario IAN（Spain）

结论和建议

Global Lettuce Market size was valued at USD 3.7 billion in 2023 and is poised to grow from USD 3.86 billion in 2024 to USD 5.36 billion by 2032, growing at a CAGR of 4.2% during the forecast period (2025-2032).

The market for fresh lettuce is experiencing significant growth, primarily driven by its versatility in various culinary applications, including salads, sandwiches, tacos, and more. As consumer demand for healthier food options continues to rise, providing a variety of lettuce alternatives can enhance sales in this category. Leaf lettuce is particularly noteworthy due to its nutritional benefits; it's rich in vitamin A, supporting eye and skin health, and folate, which helps reduce the risk of birth defects. Additionally, the presence of beta-carotene in leafy greens contributes to cancer and heart disease prevention, while iron content supports anemia prevention. Capitalizing on these health benefits can help marketers attract a broader customer base and boost market presence.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lettuce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Lettuce Market Segmental Analysis

Global Lettuce Market is segmented by Type, Form, Distribution Channel and region. Based on Type, the market is segmented into Butterhead, Leaf Lettuce, and Others. Based on Form, the market is segmented into Fresh and Frozen. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Grocery Stores, Convenience Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Lettuce Market

The global lettuce market is significantly driven by the increasing demand for this vital green vegetable, scientifically known as Lactuca Sativa l. Known for its high content of antioxidant compounds such as vitamin C and polyphenols, as well as its fiber, lettuce offers various health benefits. Consumers are seeking more diversity and convenience in their food choices, making simple options like tossed salads popular. This straightforward and quick preparation method not only appeals to those looking for healthy meals but also caters to the growing trend of easy-to-prepare dishes. Its role in weight management further boosts its appeal, positioning lettuce favorably in the fresh produce sector.

Restraints in the Global Lettuce Market

The global lettuce market is currently facing significant restraints, primarily due to a surge in prices driven by various factors such as natural disasters, geopolitical conflicts, and health crises. Incidents like floods and the ongoing Ukraine conflict have contributed to rising costs in agricultural inputs, with fertilizer prices soaring by 120% compared to last year. Additionally, lockdowns in China have further complicated the global supply chain, exacerbating the financial strain on farmers who are already grappling with increased production costs. Consequently, these interconnected challenges continue to impact the food supply chain, creating hurdles for the lettuce market overall.

Market Trends of the Global Lettuce Market

The Global Lettuce market is currently experiencing volatility, particularly with iceberg and romaine varieties, due to seasonal transitions and adverse weather conditions in key growing regions like Yuma. Freezing nighttime temperatures have caused delays in harvest and compromised product quality, leading to blistering and peeling leaves. As producers anticipate a diminished shelf life for both fresh and processed lettuce products, consumers should prepare for potential price fluctuations and supply shortages in the coming weeks. This unpredictable market environment highlights the challenges faced by leafy greens producers, as they work to stabilize output during this critical period.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Lettuce Market Size by Type & CAGR (2025-2032)

• Market Overview
• Butterhead
• Leaf Lettuce
• Others

Global Lettuce Market Size by Form & CAGR (2025-2032)

• Market Overview
• Fresh
• Frozen

Global Lettuce Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Grocery Stores
• Convenience Stores
• Others

Global Lettuce Market Size & CAGR (2025-2032)

• North America (Type, Form, Distribution Channel)
  • US
  • Canada
• Europe (Type, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Taylor Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh Express (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dole Food Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tanimura & Antle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church Brothers Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rijk Zwaan (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enza Zaden (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grimmway Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bard Valley Date Growers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JV Smith Companies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocean Mist Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Nunes Company, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Markon Cooperative, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bowery Farming (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrightFarms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plenty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infarm (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Univeg Group (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Florette (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Alimentario IAN (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations