多功能车 (UTV) 市场规模、份额和成长分析（按引擎排气量、引擎类型、乘客容量、推进力、应用和地区）- 2025-2032 年产业预测

2023 年全球多功能车 (UTV) 市场规模价值为 548 亿美元，预计将从 2024 年的 584.2 亿美元增长到 2032 年的 974.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.6%。

多功能车（UTV）市场预计将见证显着成长，得益于其在不同行业的应用以及越野休閒的参与度不断提高。随着消费者在户外休閒上投入更多的资金，UTV 的销售量预计会增加。这些车辆提供的客製化选项可满足个人偏好，进一步推动市场扩张。然而，严格的排放法规、高昂的拥有成本、安全问题以及越野事故增加等挑战对市场发展构成了风险。展望未来，UTV 领域的主要企业必须克服这些障碍，同时利用对多用途和休閒车辆日益增长的需求，以在整个预测期内保持发展势头。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管分析
• 客户和购买标准分析

多功能车 (UTV) 市场规模（以引擎排气量）

• 市场概况
• 400cc以下
• 400～800CC
• 800cc以上

多功能车 (UTV) 市场规模（按引擎类型）

• 市场概况
• 冰
• 电
• 杂交种

多功能车 (UTV) 市场规模（以载客量）

• 市场概况
• 2座
• 4 座
• 6 座
• 8 人或以上

多功能车 (UTV) 市场规模（以推进方式）

• 市场概况
• 汽油
• 柴油引擎
• 电液冷却

多功能车 (UTV) 市场规模（按应用）

• 市场概况
• 运动的
• 军队
• 休閒
• 其他的

多功能车（UTV）的市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Lime（US）
• Bird（US）
• Jump（Acquired by Uber）（US）
• Ofo（China）
• Mobike（Acquired by Meituan）（China）
• Voi（Sweden）
• Tier（Germany）
• Helbiz（US）
• Bounce（India）
• Bolt（Estonia）
• Felyx（Netherlands）
• Grin（Mexico）
• Neuron（Singapore）
• Razor（US）
• Superpedestrian（US）

结论和建议

Global Utility Terrain Vehicle (UTV) Market size was valued at USD 54.8 billion in 2023 and is poised to grow from USD 58.42 billion in 2024 to USD 97.41 billion by 2032, growing at a CAGR of 6.6% during the forecast period (2025-2032).

The utility terrain vehicle (UTV) market is poised for significant growth, driven by increasing adoption across diverse industries and rising participation in off-road recreational activities. As consumers allocate more funds towards outdoor pursuits, UTV sales are expected to rise. The customization options available for these vehicles cater to personal preferences, further fueling market expansion. However, challenges such as stringent emission regulations, high ownership costs, safety concerns, and rising off-road accidents pose risks to market development. As we move forward, key players in the UTV sector must navigate these obstacles while capitalizing on the growing demand for versatile and recreational vehicles to sustain momentum through the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Utility Terrain Vehicle (Utv) market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Utility Terrain Vehicle (Utv) Market Segmental Analysis

Global Utility Terrain Vehicle (UTV) Market is segmented by Displacement, Engine Type, Passenger Capacity, Propulsion, Application and Region. Based on Displacement, the market is segmented into Below 400 CC, 400-800 CC and Above 800 CC. Based on Propulsion, the market is segmented into Gasoline, Diesel and Electric. Based on Engine Type, the market is segmented into ICE, Electric, and Hybrid. Based on Passenger Capacity, the market is segmented into Two-Seater, Four-Seater, Six-Seater, and Eight-Seater and Above. Based on Application, the market is segmented into Sports, Military, Recreational Activities and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Utility Terrain Vehicle (Utv) Market

The Global Utility Terrain Vehicle (UTV) market is experiencing significant growth driven by the rising popularity of off-road activities across various segments, including recreational and sports pursuits. As more individuals engage in diverse outdoor adventures, the demand for UTVs is anticipated to rise, further propelling sales in this sector. The trend toward exploring rugged terrains and participating in off-road excursions is expected to continue, creating a favorable environment for utility terrain vehicle manufacturers. This increased enthusiasm for off-road experiences not only fosters consumer interest but also enhances the overall market dynamics, contributing to the sustained expansion of the UTV market in the years ahead.

Restraints in the Global Utility Terrain Vehicle (Utv) Market

The Global Utility Terrain Vehicle (UTV) market faces significant restraints, primarily due to the high costs associated with these vehicles. UTVs are typically constructed with premium materials and advanced engineering, which elevates their price point considerably. This financial barrier poses a substantial challenge to widespread adoption and market growth, as potential buyers may be discouraged by the upfront investment required. Consequently, the high costs of utility terrain vehicles serve as a critical hindrance, limiting accessibility for a broader consumer base and potentially stalling the expansion and development of the UTV market in the future.

Market Trends of the Global Utility Terrain Vehicle (Utv) Market

The Global Utility Terrain Vehicle (UTV) market is witnessing a significant trend towards electrification, driven by the increasing demand for sustainable transport solutions and the popularity of electric vehicles. Manufacturers are urged to innovate by integrating electric powertrains into their UTV offerings, positioning themselves as eco-friendly alternatives in a market increasingly concerned with environmental impact. This shift not only aligns with evolving consumer preferences towards greener technologies but also enhances brand appeal and market competitiveness. By promoting their electrified UTVs as sustainable options, companies can tap into new customer segments, maximizing their business potential amidst a rapidly transforming automotive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Analysis
• Customer and Buying Criteria Analysis

Global Utility Terrain Vehicle (UTV) Market Size by Displacement & CAGR (2025-2032)

• Market Overview
• Below 400 CC
• 400-800 CC
• Above 800 CC

Global Utility Terrain Vehicle (UTV) Market Size by Engine Type & CAGR (2025-2032)

• Market Overview
• ICE
• Electric
• Hybrid

Global Utility Terrain Vehicle (UTV) Market Size by Passenger Capacity & CAGR (2025-2032)

• Market Overview
• Two-Seater
• Four-Seater
• Six-Seater
• Eight-Seater and Above

Global Utility Terrain Vehicle (UTV) Market Size by Propulsion & CAGR (2025-2032)

• Market Overview
• Gasoline
• Diesel
• Electric Liquid cooling

Global Utility Terrain Vehicle (UTV) Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sports
• Military
• Recreational Activities
• Others

Global Utility Terrain Vehicle (UTV) Market Size & CAGR (2025-2032)

• North America (Displacement, Engine Type, Passenger Capacity, Propulsion, Application)
  • US
  • Canada
• Europe (Displacement, Engine Type, Passenger Capacity, Propulsion, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Displacement, Engine Type, Passenger Capacity, Propulsion, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Displacement, Engine Type, Passenger Capacity, Propulsion, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Displacement, Engine Type, Passenger Capacity, Propulsion, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Lime (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bird (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jump (Acquired by Uber) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ofo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobike (Acquired by Meituan) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voi (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tier (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helbiz (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bounce (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bolt (Estonia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Felyx (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grin (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neuron (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Razor (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superpedestrian (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations