篮球装备市场规模、份额和成长分析（按产品、性能、最终用户、分布和地区）- 2025-2032 年产业预测

2023 年全球篮球装备市场规模为 8.888 亿美元，预计将从 2024 年的 9.2968 亿美元增长到 2032 年的 13.3226 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.6%。

儘管面临篮球装备原料成本上升的挑战，NBA 市场仍经历了显着增长，主要是由于人们对篮球运动的兴趣日益浓厚、可支配收入增加以及对健身的兴趣日益增加。投资职业联赛提供了良好的成长机会，特别是随着竞技篮球赛事在世界各地越来越受欢迎。受消费者线上购物偏好变化的推动，Dick's Sporting Goods、Under Armour、Adidas 和 Nike 等主要运动品牌报告 2021 年收益持续成长。消费者支出不断成长，对体育用品的需求（尤其是年轻人的需求）也随之成长。然而，遵守 NBA 等组织制定的国际标准可能会阻碍关键领域的销售。主要企业也正在使用分销策略和策略性收购来提高其市场占有率，例如 JD Sports 收购 Deporvillage。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

篮球装备市场规模（按产品）

• 市场概况
• 篮球
• 篮球鞋
• 篮球服装
  • 球衣
  • 短裤
  • 最高额
• 篮球配件
  • 包包
  • 袜子
  • 头巾

篮球装备市场规模（依性能）

• 市场概况
• 专业的
• 业余

篮球装备市场规模（按最终用户划分）

• 市场概况
• 男性
• 女士
• 孩子

篮球装备市场规模按分布

• 市场概况
• 体育用品专卖店
• 体育用品店
• 大卖场
• 网路零售
• 直接面向消费者

篮球装备市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Nike, Inc.（USA）
• Adidas AG（Germany）
• Under Armour, Inc.（USA）
• Puma SE（Germany）
• Spalding（USA）
• Wilson Sporting Goods（USA）
• Rawlings Sporting Goods（USA）
• ASICS Corporation（Japan）
• Mizuno Corporation（Japan）
• McDavid（USA）
• Shock Doctor（USA）
• Mueller Sports Medicine, Inc.（USA）
• Champion（USA）
• Li-Ning（China）
• ANTA Sports（China）
• Peak Sport Products（China）
• Decathlon SA（France）
• Dick's Sporting Goods（USA）
• Foot Locker, Inc.（USA）

结论和建议

Global Basketball Gear Market size was valued at USD 888.8 million in 2023 and is poised to grow from USD 929.68 million in 2024 to USD 1332.26 million by 2032, growing at a CAGR of 4.6% during the forecast period (2025-2032).

The NBA market is experiencing notable growth fueled by rising interest in basketball, increased disposable incomes, and a heightened focus on fitness, despite challenges posed by escalating raw material costs for basketball equipment. Investment in professional leagues presents promising growth opportunities, particularly as competitive basketball events proliferate worldwide. Major athletic brands like Dick's Sporting Goods, Under Armour, Adidas, and Nike reported consistent revenue growth in 2021, bolstered by an evolving consumer preference for online purchases. The demand for sports equipment, particularly among youth, aligns with increased consumer spending. However, adherence to international standards imposed by organizations like the NBA may hinder sales of critical segments. Key players are also leveraging distribution tactics and strategic acquisitions to enhance market presence, exemplified by JD Sports' acquisition of Deporvillage.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Basketball Gear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Basketball Gear Market Segmental Analysis

Global Basketball Gear Market is segmented by Product, Performance, End User, Distribution and Region. Based on Product, the market is segmented into Basketballs, Basketball Shoes, Basketball Apparel and Basketball Accessories. Based on Performance, the market is segmented into Professional and Amateur. Based on End User, the market is segmented into Men, Women and Children. Based on Distribution, the market is segmented into Sports Specialty Stores, Sporting Goods Store, Hypermarkets, Online Retail and Direct To Consumers. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Basketball Gear Market

The Global Basketball Gear market is significantly influenced by the surging popularity of basketball across the globe. As basketball continues to captivate the interest of millions, both recreationally and competitively, the necessity for high-quality basketball equipment is rising correspondingly. This growing enthusiasm for the sport leads to an increased demand for varying types of basketball gear, ranging from footwear to training equipment. Consequently, manufacturers and brands are motivated to innovate and expand their product offerings to cater to this expanding consumer base, thus driving the overall growth of the basketball gear market on a global scale.

Restraints in the Global Basketball Gear Market

One of the main restraints in the Global Basketball Gear market is the high cost associated with premium products. Many consumers find that high-end basketball gear, which often provides advanced features and superior quality, comes with a hefty price tag. This financial barrier can deter potential buyers, preventing them from investing in the latest equipment or apparel. As a result, the demand for basketball gear may be negatively impacted, particularly among price-sensitive customers who may seek more affordable alternatives. This limitation can hinder market growth and restrict access to quality gear for a broader audience.

Market Trends of the Global Basketball Gear Market

The global basketball gear market is witnessing a robust upward trend, fueled by the surging popularity of basketball across various demographics. As more people engage with the sport, both recreationally and competitively, the demand for high-quality basketball gear-including footwear, clothing, and essential equipment-is on the rise. Innovations in materials and technology, coupled with endorsements from professional athletes and teams, are enhancing product appeal and driving consumer interest. Retailers are increasingly focusing on diverse marketing strategies to cater to this expanding audience, which includes youth, females, and aspiring athletes, thereby propelling growth in the lucrative basketball gear market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Basketball Gear Market Size by Product & CAGR (2025-2032)

• Market Overview
• Basketballs
• Basketball Shoes
• Basketball Apparel
  • Jerseys
  • Shorts
  • Tops
• Basketball Accessories
  • Bags
  • Socks
  • Headbands

Global Basketball Gear Market Size by Performance & CAGR (2025-2032)

• Market Overview
• Professional
• Amateur

Global Basketball Gear Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Basketball Gear Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Sports Specialty Stores
• Sporting Goods Store
• Hypermarkets
• Online Retail
• Direct To Consumers

Global Basketball Gear Market Size & CAGR (2025-2032)

• North America (Product, Performance, End User, Distribution)
  • US
  • Canada
• Europe (Product, Performance, End User, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Performance, End User, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Performance, End User, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Performance, End User, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spalding (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilson Sporting Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rawlings Sporting Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McDavid (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shock Doctor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mueller Sports Medicine, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Champion (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li-Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ANTA Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peak Sport Products (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dick's Sporting Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foot Locker, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations