头饰市场规模、份额和成长分析（按类型、应用、分布、材料、最终用户和地区）- 2025-2032 年产业预测

预计 2023 年全球头饰市场规模将达到 100 亿美元，并从 2024 年的 107.8 亿美元增长到 2032 年的 196.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.8%。

由于时尚意识增强、气候变迁和城市人口成长等因素，全球帽子市场的需求正在增加。这一趋势受到可支配收入增加、服装支出增加和网路购物普及等因素的推动。此外，由于消费者试图保暖，全球暖化导致对帽子的需求增加。知名品牌正透过产品多样化来应对，包括使用创新材料和与名人合作，以增加其市场吸引力。社群媒体的影响也塑造了时尚偏好，使帽子成为令人嚮往的时尚单品，而不仅仅是寒冷天气的装备。美国头饰市场可望大幅成长，各大品牌均以独特的定位来应对消费者对头饰不断变化的行为和偏好。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

帽子市场规模（按类型）

• 市场概况
• 棒球帽
• 无檐便帽
• 软呢帽
• 墨帽
• 渔夫帽
• 回弹

帽子市场规模（依用途）

• 市场概况
• 休閒装
• 官方活动
• 运动的
• 户外活动
• 时尚宣言

帽子市场规模按分布

• 市场概况
• 网路零售
• 实体店面
• 专卖店
• 百货公司

帽子市场规模（依材质）

• 市场概况
• 聚酯纤维
• 羊毛
• 棉布
• 其他的

帽子市场规模（按最终用户划分）

• 市场概况
• 男性
• 女士

帽子市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Nike, Inc.（USA）
• Adidas AG（Germany）
• Under Armour, Inc.（USA）
• Puma SE（Germany）
• VF Corporation（USA）
• PVH Corp.（USA）
• New Era Cap LLC（USA）
• Kangol（UK）
• Stetson（USA）
• Bailey Hats（USA）
• Goorin Bros.（USA）
• Tilley Endurables（Canada）
• Akubra（Australia）
• Bollman Hat Company（USA）
• Hat Club（USA）
• Goorin Bros.（USA）
• Hermes International SA（France）
• Chanel SA（France）
• Gucci（Italy）

结论和建议

Global Hats Market size was valued at USD 10.0 billion in 2023 and is poised to grow from USD 10.78 billion in 2024 to USD 19.66 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

The global hats market is experiencing heightened demand, driven by increased fashion awareness, climatic changes, and a growing urban population. Factors such as rising disposable incomes and apparel spending, alongside the proliferation of online shopping, are propelling this trend. Additionally, global warming is leading to increased demand for hats as consumers seek to maintain warmth. Prominent brands are responding by diversifying their product offerings with innovative materials and celebrity collaborations, enhancing their market appeal. The influence of social media is also shaping fashion preferences, turning hats into desirable style items rather than mere protective gear. With significant growth anticipated in the US hats market, brands are uniquely positioning themselves to capitalize on changing consumer behaviors and tastes in headwear.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hats market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hats Market Segmental Analysis

Global Hats Market is segmented by Type, Occasion, Distribution, Material, End User and Region. Based on Type, the market is segmented into Baseball caps, Beanies, Fedoras, Sun hats, Bucket hats and Snapbacks. Based on Occasion, the market is segmented into Casual wear, Formal events, Sports, Outdoor activities and Fashion statements. Based on Distribution, the market is segmented into Online retail, Brick-and-mortar stores, Specialty shops and Department stores. Based on Material, the market is segmented into Polyester, Wool, Cotton and Others. Based on End User, the market is segmented into Men and Women. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hats Market

The global hats market is driven by a diverse range of factors, with hats serving not only as fashionable accessories but also as protective wear against sun and dust. Available in numerous styles, sizes, and designs, hats appeal to consumers seeking both functionality and aesthetic appeal, making them suitable for various casual and formal occasions. The affordability and versatility of headwear further enhance its desirability, pushing market demand upward. Additionally, the increasing popularity of caps among athletes in sports, such as baseball, cricket, and polo, has significantly contributed to the market's growth, as these sports figures often wear hats to shield their eyes from sunlight and bright lights, amplifying consumer interest in hats as essential sports apparel.

Restraints in the Global Hats Market

One significant restraint affecting the global hats market is the potential for tight-fitting hats to cause hair and health issues. While the National Health Service clarifies that regular hat use doesn't necessarily lead to hair loss, overly tight hats can create problems by drying out hair ends and trapping oils at the roots. This accumulation of oil can lead to dirt and bacteria buildup, which may obstruct oxygen flow to hair follicles and ultimately contribute to hair loss. As consumers become increasingly aware of these health implications, demand for comfortable, well-fitting hats could diminish, impacting overall market growth.

Market Trends of the Global Hats Market

The global hats market is witnessing a significant trend towards product innovation fueled by the rising demand for personalization, particularly among younger demographics. Major brands are responding by developing customizable headwear options that allow consumers to express their individuality and align their fashion choices with the latest trends. This shift is not only capturing the attention of fashion-conscious consumers but also attracting various sectors, including dance companies and restaurants, looking to leverage unique hats for branding and promotional purposes. As personalization becomes prevalent, the market potential for customized hats expands, driving growth and changing the landscape of headwear fashion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Hats Market Size by Type & CAGR (2025-2032)

• Market Overview
• Baseball caps
• Beanies
• Fedoras
• Sun hats
• Bucket hats
• Snapbacks

Global Hats Market Size by Occasion & CAGR (2025-2032)

• Market Overview
• Casual wear
• Formal events
• Sports
• Outdoor activities
• Fashion statements

Global Hats Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Online retail
• Brick-and-mortar stores
• Specialty shops
• Department stores

Global Hats Market Size by Material & CAGR (2025-2032)

• Market Overview
• Polyester
• Wool
• Cotton
• Others

Global Hats Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Hats Market Size & CAGR (2025-2032)

• North America (Type, Occasion, Distribution, Material, End User)
  • US
  • Canada
• Europe (Type, Occasion, Distribution, Material, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Occasion, Distribution, Material, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Occasion, Distribution, Material, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Occasion, Distribution, Material, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PVH Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Era Cap LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kangol (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stetson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bailey Hats (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goorin Bros. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tilley Endurables (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akubra (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bollman Hat Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hat Club (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goorin Bros. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hermes International S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gucci (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations