电子商务服装市场规模、份额和成长分析（按产品类型、最终用户、平台类型和地区）- 产业预测 2025-2032

2023 年全球电子商务服装市场规模价值为 7,042 亿美元，预计将从 2024 年的 7,661.7 亿美元成长到 2032 年的 15,043.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.8%。

欧洲和北美等新兴市场电子商务平台服饰的需求激增，归因于多种因素，包括时尚趋势的变化、女性劳动力的增加和消费者购买力的提升。此外，持续的产品创新和生活水准的提高预计将进一步刺激需求。由于明星和社群媒体的影响，时尚品牌频繁推出新款式，增加了市场的活力。消费者对靴型牛仔裤和高腰牛仔裤等多样化服饰选择的认识也促进了市场的成长。由于社交距离通讯协定导致实体店购物减少，疫情期间线上服饰销售激增，推动了购买行为向电子商务的转变，尤其是在美国和英国。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

电子商务服饰市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 正装
• 休閒装
• 运动服
• 睡衣
• 其他类型

电子商务服饰市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 男性
• 女士
• 孩子

电子商务服饰市场规模（按平台类型和复合年增长率） (2025-2032)

• 市场概况
• 第三方零售商
• 公司所有

电子商务服饰市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Amazon.com, Inc.（USA）
• Alibaba Group（China）
• ASOS plc（UK）
• boohoo group plc（UK）
• Zalando SE（Germany）
• SHEIN（China）
• Revolve Group, Inc.（USA）
• About You Holding AG（Germany）
• Walmart Inc.（USA）
• Target Corporation（USA）
• Nike, Inc.（USA）
• Adidas AG（Germany）
• Inditex SA（Spain）
• H&M Group（Sweden）
• eBay Inc.（USA）
• Etsy, Inc.（USA）
• Farfetch Limited（UK/Portugal）
• Mytheresa（Germany）
• Global Fashion Group（Luxembourg）
• Stitch Fix, Inc.（USA）

结论和建议

Global E-commerce Apparel Market size was valued at USD 704.2 billion in 2023 and is poised to grow from USD 766.17 billion in 2024 to USD 1504.37 billion by 2032, growing at a CAGR of 8.8% during the forecast period (2025-2032).

The surge in demand for garment products on e-commerce platforms from developed markets such as Europe and North America can be attributed to several factors, including evolving fashion trends, a growing female workforce, and increased consumer purchasing power. Additionally, ongoing product innovations and rising living standards are expected to further stimulate demand. The influence of celebrities and social media has led fashion brands to frequently launch new styles, enhancing market dynamism. Consumer awareness of diverse clothing options, like boot cut and high rise jeans, is also contributing to market growth. During the pandemic, online clothing sales skyrocketed as in-store shopping declined due to social distancing protocols, reinforcing a shift in purchasing behavior towards e-commerce, especially in the U.S. and U.K.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Commerce Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Commerce Apparel Market Segmental Analysis

Global E-commerce Apparel Market is segmented by Product Type, End User, Platform Type and Region. Based on Product Type, the market is segmented into Formal Wear, Casual Wear, Sportswear, Nightwear and Other Types. Based on End User, the market is segmented into Men, Women and Kids/Children. Based on Platform Type, the market is segmented into Third Party Retailer and Company's Own. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-Commerce Apparel Market

The expanding utilization of smartphones is a significant catalyst for growth in the global e-commerce apparel market. As more consumers turn to their mobile devices for browsing and purchasing clothing items, the convenience and accessibility offered by these platforms have revolutionized shopping behaviors. This shift towards mobile shopping not only enhances the consumer experience by allowing users to shop anytime and anywhere, but it also encourages apparel brands to optimize their online presence and marketing strategies for mobile users. Consequently, this trend contributes to an overall expansion of the e-commerce apparel sector, driving sales and increasing market competition.

Restraints in the Global E-Commerce Apparel Market

The global e-commerce apparel market faces significant challenges due to sizing and fit issues that hinder its growth. Consumers cannot physically try on garments before making a purchase, often leading to uncertainty regarding the appropriate size and fit. This predicament may result in increased returns and heightened levels of customer dissatisfaction, negatively impacting the overall shopping experience. Furthermore, the lack of standardization in sizing across different brands can exacerbate these challenges, making it difficult for consumers to make informed decisions. Addressing these concerns is essential for enhancing customer confidence and driving growth in the e-commerce apparel sector.

Market Trends of the Global E-Commerce Apparel Market

In 2023, the Global E-Commerce Apparel market is experiencing a significant shift driven by the surge in mobile commerce, as consumers increasingly favor smartphones and tablets for online shopping. This trend has prompted retailers to prioritize mobile optimization, enhancing their websites and launching dedicated apps that facilitate seamless shopping experiences. As convenience becomes a top priority for consumers, brands are investing in mobile-friendly interfaces, personalized marketing, and features like virtual fitting rooms to enhance engagement. This mobile-centric approach is revolutionizing the apparel sector, allowing retailers to capture a broader audience while meeting the evolving preferences of tech-savvy shoppers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global E-commerce Apparel Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Formal Wear
• Casual Wear
• Sportswear
• Nightwear
• Other Types

Global E-commerce Apparel Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids/Children

Global E-commerce Apparel Market Size by Platform Type & CAGR (2025-2032)

• Market Overview
• Third Party Retailer
• Company's Own

Global E-commerce Apparel Market Size & CAGR (2025-2032)

• North America (Product Type, End User, Platform Type)
  • US
  • Canada
• Europe (Product Type, End User, Platform Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, End User, Platform Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, End User, Platform Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, End User, Platform Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon.com, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASOS plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• boohoo group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zalando SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SHEIN (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revolve Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• About You Holding AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inditex S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M Group (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eBay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Etsy, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farfetch Limited (UK/Portugal)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mytheresa (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Global Fashion Group (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stitch Fix, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations