可携式熨斗市场规模、份额和增长分析（熨斗类型、底板类型、分销渠道和地区）- 2025-2032 年行业预测

预计 2023 年全球可携式熨斗市场规模将达到 1532 亿美元，并从 2024 年的 1631.6 亿美元增长到 2032 年的 2700.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.5%。

人们越来越重视透过熨烫衣服来保持个人和职业的整洁，这导致对便携式熨斗的需求激增。紧凑型迷你熨斗占用空间小，并配有保护性便携袋，为那些想要方便而又不依赖外部服务的人提供了实用的解决方案。为了适应各种服装面料，如丝绸和棉，越来越多的多功能设备同时具有干燥和蒸汽模式。轻量化设计、折迭式手柄、无线选项和不沾黏底座等创新功能正在成为标准，Panasonic的无线 360° 自由式蒸汽/干燥可携式熨斗就是一个典型例子。此外，Rowenta SAS First Class DA1510 上的双电压功能增强了全球可用性，吸引了越来越多的常旅客。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术分析
• 贸易分析

可携式熨斗市场规模（按熨斗类型）

• 市场概况
• 干燥
• 蒸气

可携式熨斗市场规模（按底板类型）

• 市场概况
• 不銹钢
• 陶瓷製品
• 其他的

可携式熨斗市场规模（按分销管道）

• 市场概况
• 离线
• 在线的

可携式熨斗市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Koninklijke Philips NV（Netherlands）
• Panasonic Corporation（Japan）
• Conair Corporation（USA）
• Sunbeam Products, Inc.（USA）
• ROWENTA SAS（France）
• Hamilton Beach Brands, Inc.（USA）
• Spectrum Brands, Inc.（Russell Hobbs）（USA）
• Bajaj Electricals Ltd.（India）
• PurSteam USA（USA）
• Vornado Air, LLC（Brand Steamfast）（USA）
• Groupe SEB（France）
• Swan Products Ltd.（UK）
• Tower Housewares（UK）
• Morphy Richards（UK）
• Walton Group（Bangladesh）
• Black+Decker（USA）
• Bosch（Germany）
• Kenmore（USA）
• Tefal（France）
• Electrolux（Sweden）

结论和建议

Global Portable Iron Market size was valued at USD 153.2 billion in 2023 and is poised to grow from USD 163.16 billion in 2024 to USD 270.03 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The demand for portable irons has surged, driven by the rising emphasis on personal and professional tidiness through perfectly ironed clothing. Compact mini irons, which occupy minimal space and come with protective carry pouches, offer a practical solution for individuals seeking convenience without relying on external services. These versatile devices are increasingly available in dual dry and steam modes, catering to diverse garment fabrics like silk and cotton. Innovative features such as lightweight designs, foldable handles, cordless options, and nonstick soleplates are becoming standard, exemplified by Panasonic's 'Cordless 360° Freestyle Steam/Dry Portable Iron' tailored for crafters. Additionally, dual voltage capabilities, as seen in ROWENTA SAS's FIRST CLASS DA1510, enhance global usability, appealing to the growing number of frequent travelers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Portable Iron market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Portable Iron Market Segmental Analysis

Global Portable Iron Market is segmented by Iron Type, Soleplate Type, Distribution Channel and region. Based on Iron Type, the market is segmented into Dry and Steam. Based on Soleplate Type, the market is segmented into Stainless Steel, Ceramic and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Portable Iron Market

The global portable iron market is poised for growth, largely due to the increasing prevalence of home-based laundry services. As more working women manage busy schedules, the demand for convenient laundry solutions has surged. Portable irons, known for their effectiveness in swiftly eliminating wrinkles, offer a practical and efficient option for users. Their compact design and versatility for use on various fabric types further enhance their appeal. This trend towards convenience and efficiency in laundry practices is anticipated to significantly propel the growth of the portable iron market in the coming years, reflecting changing lifestyles and consumer preferences.

Restraints in the Global Portable Iron Market

The global Portable Iron market faces several challenges that could impede its growth. One significant issue is the risk of leakage when the temperature is set too low. For effective steam generation, the iron needs to reach a specific temperature, necessitating a warm-up period before use. Users may overlook the importance of consulting the user manual for the correct temperature settings, which can lead to ironing inefficiency and potential leakage problems. Additionally, the limited operational capacity of portable irons compared to standard models may further restrict market expansion. These factors together contribute to potential restraints within the market.

Market Trends of the Global Portable Iron Market

The global portable iron market is witnessing a significant trend towards multifunctionality and convenience, driven by the needs of modern travelers. Devices like the Aipower Portable Steam Iron showcase innovative features such as compact designs, long-lasting battery life, and dual-purpose functionalities, marking a shift in consumer preferences for versatile electrical appliances. The incorporation of advanced technology, such as ceramic-coated soleplates for ease of use across various fabric types, is enhancing product appeal. This trend underscores a growing demand for travel-friendly solutions that not only optimize packing but also provide efficiency during on-the-go situations, ultimately shaping the future landscape of garment care.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis
• Trade Analysis

Global Portable Iron Market Size by Iron Type & CAGR (2025-2032)

• Market Overview
• Dry
• Steam

Global Portable Iron Market Size by Soleplate Type & CAGR (2025-2032)

• Market Overview
• Stainless Steel
• Ceramic
• Others

Global Portable Iron Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Portable Iron Market Size & CAGR (2025-2032)

• North America (Iron Type, Soleplate Type, Distribution Channel)
  • US
  • Canada
• Europe (Iron Type, Soleplate Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Iron Type, Soleplate Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Iron Type, Soleplate Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Iron Type, Soleplate Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunbeam Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ROWENTA S.A.S (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hamilton Beach Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spectrum Brands, Inc. (Russell Hobbs) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bajaj Electricals Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PurSteam USA (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vornado Air, LLC (Brand Steamfast) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe SEB (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swan Products Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tower Housewares (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morphy Richards (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walton Group (Bangladesh)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Black+Decker (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bosch (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenmore (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tefal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations