姜汁啤酒市场规模、份额和成长分析（按产品类型、口味、包装类型、分销管道、应用和地区）- 2025-2032 年行业预测

2023 年姜汁啤酒市场规模价值 52 亿美元，预计将从 2024 年的 55.7 亿美元增长到 2032 年的 96.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.1%。

姜汁啤酒是一种不含酒精的碳酸饮料，以其独特的辣甜味道而闻名，越来越受欢迎，尤其是在北美，目前在市场上占据领先地位。这种饮料由姜、糖和水透过酵母和细菌培养物发酵而成，需要几天到几週的时间才能达到其独特的发泡和浑浊外观。儘管姜汁啤酒通常用作鸡尾酒搅拌机，但它也可用作传统软性饮料的替代品。随着越来越多的消费者开始青睐天然和健康的饮料，亚太地区预计将显着成长，尤其是中国和印度等国家。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 贸易分析
• 客户和购买标准分析

姜汁啤酒市场规模（依产品类型及复合年增长率） (2025-2032)

• 市场概况
• 无酒精姜汁啤酒
• 酒精姜汁啤酒

姜汁啤酒市场规模（依口味及复合年增长率） (2025-2032)

• 市场概况
• 原创/传统
• 味道
• 辣/特级生姜

姜汁啤酒市场规模（按包装类型和复合年增长率） (2025-2032)

• 市场概况
• 瓶子
• 能
• 桶

姜汁啤酒市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场/大卖场
• 网路零售
• 专卖店
• 酒吧和餐厅
• 便利商店

姜汁啤酒市场规模（依应用划分）及复合年增长率（2025-2032）

• 市场概况
• 零售
• 餐饮

姜汁啤酒市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Bundaberg Brewed Drinks（Australia）
• Fever-Tree（United Kingdom）
• Fentimans（United Kingdom）
• Crabbie's（United Kingdom）
• Rachel's Ginger Beer（United States）
• Goslings（Bermuda）
• Reed's Inc.（United States）
• Maine Root（United States）
• Bruce Cost Ginger Ale（United States）
• Q Mixers（United States）
• Cock'n Bull（United States）
• Bundaberg Brewed Drinks（Australia）
• The Ginger People（United States）
• Bruce Cost Ginger Ale（United States）
• Fentimans（United Kingdom）
• Crabbie's（United Kingdom）
• Fever-Tree（United Kingdom）
• Rachel's Ginger Beer（United States）
• Goslings（Bermuda）
• Reed's Inc.（United States）

结论和建议

Global Ginger Beer Market size was valued at USD 5.2 billion in 2023 and is poised to grow from USD 5.57 billion in 2024 to USD 9.64 billion by 2032, growing at a CAGR of 7.1% during the forecast period (2025-2032).

Ginger beer, a non-alcoholic, carbonated beverage known for its unique spicy and sweet flavor profile, is experiencing a surge in popularity, particularly in North America, which currently leads the market, followed closely by Europe and Asia Pacific. The drink is crafted through the fermentation of ginger, sugar, and water with a yeast and bacteria culture, taking anywhere from days to weeks to achieve its characteristic fizzy and cloudy appearance. While commonly utilized as a cocktail mixer, ginger beer also serves as a refreshing alternative to conventional soft drinks. Notably, the Asia Pacific region is poised for substantial growth, driven by an increasing consumer preference for natural and health-conscious beverages, particularly in nations like China and India.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Ginger Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Ginger Beer Market Segments Analysis

Global Ginger Beer Market is segmented by Product Type, Flavour, Packaging Type, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Non-Alcoholic Ginger Beer and Alcoholic Ginger Beer. Based on Flavour, the market is segmented into Original/Traditional, Flavoured and Spicy/Extra Ginger. Based on Packaging Type, the market is segmented into Bottles, Cans and Kegs. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Online Retail, Specialty Stores, Bars and Restaurants and Convenience Stores. Based on Application, the market is segmented into Retail and Catering. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Ginger Beer Market

A significant factor propelling the growth of the global ginger beer market is the rising consumer preference for natural and health-oriented beverages. As health-conscious individuals increasingly opt for drinks devoid of artificial ingredients and preservatives, ginger beer has emerged as a favored selection due to its refreshing flavor and status as a non-alcoholic alternative. Furthermore, the heightened awareness of ginger's numerous health benefits, including its anti-inflammatory and digestive properties, further stimulates interest in ginger beer among consumers. This combination of a healthy profile and natural ingredients is ultimately driving the demand for ginger beer in the market.

Restraints in the Global Ginger Beer Market

A significant constraint facing the global ginger beer market is the restricted availability of raw materials, particularly ginger, the essential ingredient in the beverage. Ginger is predominantly cultivated in a handful of countries, such as India, China, and Nigeria, making the supply chain vulnerable to challenges. The limited quantity of high-quality ginger can lead to escalating production costs and price fluctuations, impacting market stability. Furthermore, environmental factors, including unpredictable weather patterns, can disrupt ginger supply, exacerbating pricing issues. These constraints collectively pose challenges to the long-term growth potential of the ginger beer market, hindering its development and expansion.

Market Trends of the Global Ginger Beer Market

The global ginger beer market is experiencing a notable trend towards the rising popularity of flavored variants, with manufacturers diversifying their offerings to include an array of innovative flavors such as lime, pineapple, and mango. This shift caters to modern consumers' evolving preferences for unique taste experiences and is further fueled by the growing use of ginger beer as a mixer in cocktails. The introduction of these diverse flavors not only enhances product differentiation but also attracts a broader consumer base, ultimately contributing to the robust growth of the ginger beer market. This trend underscores a dynamic market landscape characterized by creativity and versatility.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Ginger Beer Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Non-Alcoholic Ginger Beer
• Alcoholic Ginger Beer

Global Ginger Beer Market Size by Flavour & CAGR (2025-2032)

• Market Overview
• Original/Traditional
• Flavoured
• Spicy/Extra Ginger

Global Ginger Beer Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottles
• Cans
• Kegs

Global Ginger Beer Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Online Retail
• Specialty Stores
• Bars and Restaurants
• Convenience Stores

Global Ginger Beer Market Size by Application & CAGR (2025-2032)

• Market Overview
• Retail
• Catering

Global Ginger Beer Market Size & CAGR (2025-2032)

• North America (Product Type, Flavour, Packaging Type, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product Type, Flavour, Packaging Type, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavour, Packaging Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavour, Packaging Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavour, Packaging Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Bundaberg Brewed Drinks (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fever-Tree (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fentimans (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crabbie's (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rachel's Ginger Beer (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goslings (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reed's Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maine Root (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bruce Cost Ginger Ale (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Q Mixers (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cock 'n Bull (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bundaberg Brewed Drinks (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Ginger People (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bruce Cost Ginger Ale (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fentimans (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crabbie's (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fever-Tree (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rachel's Ginger Beer (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goslings (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reed's Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations