婴儿尿布市场规模、份额、按类型、产品、材料、类别、尺寸、年龄组、价格分布范围、分销渠道和地区进行的增长分析 - 2025-2032 年行业预测

婴儿尿布市场规模预计将从 2023 年的 825.9 亿美元成长到 2024 年的 866.4 亿美元，到 2032 年将达到 1,270.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.9%。

由于社会对儿童健康的认识不断增强，以及对高品质、环保婴儿产品的偏好，预计未来几年全球对生物分解性尿布的需求将大幅增长。新兴市场正积极开发使用生物基材料的一次性尿布，进一步推动市场成长。在美国，低收入家庭难以负担足够的尿布，但参议员塔米·达克沃思发起的「终结尿布需求法案」等倡议预计将缓解这一问题并刺激市场扩张。在北美和欧洲等购买力较高的发展中国家，随着女性劳动力的参与度不断提高，对高端婴儿产品的需求也呈现上升趋势。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

婴儿尿布市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 一次性的
• 可重复使用的

婴儿尿布市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 内衣裤
• 布尿布
• 平板布尿布
• 可折迭布尿布
• 口袋尿布
• 合身的布尿布
• 混合布尿布
• 一体式尿布
• 早产儿尿布
• 游泳尿布

婴儿尿布市场规模（按材料和复合年增长率） (2025-2032)

• 市场概况
• 传统的
• 有机的

婴儿尿布市场规模（依类别划分）及复合年增长率（2025-2032）

• 市场概况
• 裤子类型
• 胶带紧固类型

婴儿尿布市场规模及复合年增长率（2025-2032）

• 市场概况
• 小/特小
• 中等的
• 大的
• 特大

婴儿尿布市场规模（依年龄层划分）及复合年增长率（2025-2032 年）

• 市场概况
• 0 - 6 个月
• 6至18个月
• 18-24个月
• 适合 2 岁以上人士

婴儿尿布市场规模（按价格分布范围和复合年增长率） (2025-2032)

• 市场概况
• 经济型尿布（低于 0.15 美元）
• 价格分布尿布（0.15美元至0.30美元）
• 优质尿布（0.30 美元及以上）

婴儿尿布市场规模（依通路划分）及复合年增长率（2025-2032 年）

• 市场概况
• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 大卖场和超级市场
  • 专卖店
  • 药局/药局
  • 其他零售店

婴儿尿布市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Procter & Gamble Co.（P&G）（USA）
• Kimberly-Clark Corporation（USA）
• Unicharm Corporation（Japan）
• Essity AB（Sweden）
• The Honest Company, Inc.（USA）
• Hengan International Group Company Limited（China）
• Ontex Group NV（Belgium）
• Nobel Hygiene Pvt. Ltd.（India）
• Drylock Technologies（Belgium）
• Domtar Corporation（Canada）
• Daio Paper Corporation（Japan）
• ABENA A/S（Denmark）
• Wipro Consumer Care & Lighting（India）
• First Quality Enterprises, Inc.（USA）
• Kao Corporation（Japan）
• Fujian Shuangheng Group Co., Ltd.（China）
• Hyga（Zhejiang）Hygienic Products Co., Ltd.（China）
• Berry Global Group, Inc.（USA）
• Molfix（Hayat Kimya Sanayi AS）（Turkey）

结论和建议

Baby Diapers Market size was valued at USD 82.59 billion in 2023 and is poised to grow from USD 86.64 billion in 2024 to USD 127.03 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

The global demand for biodegradable diapers is projected to rise significantly in the coming years, driven by heightened public awareness of child health and a preference for high-quality, eco-friendly infant products. Manufacturers are actively developing diapers made from bio-ingredients, further propelling market growth. In the U.S., low-income families struggle to afford adequate diapers, but initiatives like Sen. Tammy Duckworth's End Diaper Need Act, which allocates $200 million annually towards diaper assistance, are expected to alleviate this issue and stimulate market expansion. Regions with higher purchasing power, such as North America and Europe, are witnessing a trend toward premium baby products, largely due to the increasing economic participation of women in the workforce, which is also expected to boost demand in developing countries.

Top-down and bottom-up approaches were used to estimate and validate the size of the Baby Diapers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Baby Diapers Market Segments Analysis

Global Baby Diapers Market is segmented by Type, Product, Material, Category, Size, Age Group, Price Range, Distribution Channel and region. Based on Type, the market is segmented into Disposable and Reusable. Based on Product, the market is segmented into Underwear Pants, Cloth Diapers, Flat Cloth Diaper, Pre-Fold Cloth Diaper, Pocket Diaper, Fitted Cloth Diaper, Hybrid Cloth Diaper, All-in-One Diaper, Preemie Diapers and Swim Diaper. Based on Material, the market is segmented into Conventional and Organic. Based on Category, the market is segmented into Pant and Taped. Based on Size, the market is segmented into Small / Extra Small, Medium, Large and Extra Large. Based on Age Group, the market is segmented into 0-6 Months, 6-18 months, 18-24 Months and Above 2 Years. Based on Price Range, the market is segmented into Economical Diapers (Below $0.15), Mid-Range Diapers ($0.15 to $0.30) and Premium Diapers (Above $0.30). Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Baby Diapers Market

The growth of the baby diapers market is significantly driven by the expanding economies and the increasing number of working women. As more mothers enter the workforce, many bring their children to work, thereby fueling the demand for convenient baby care solutions. This trend is enhancing market growth, as the rise in the working female population correlates with a higher need for baby diapers. Additionally, the overall population increase contributes to a greater market value for newborn diapers, reflecting the dynamic relationship between workforce participation and consumer demand in the baby care industry.

Restraints in the Baby Diapers Market

The baby diapers market faces significant restraints primarily due to the high costs associated with these products, prompting consumers to seek alternatives that offer better value. Additionally, there is a notable lack of awareness regarding the importance of hygiene for infants, which further hinders market growth. Allergic reactions linked to diaper usage also pose a considerable challenge, negatively affecting consumer confidence and overall market progression. Despite these obstacles, the market study indicates potential for expansion within the projected timeframe, suggesting opportunities for companies to address these issues and strengthen their market position by enhancing consumer education and product affordability.

Market Trends of the Baby Diapers Market

The Baby Diapers market is experiencing significant growth, driven by the increasing number of working mothers globally, particularly in emerging economies in the Middle East, Africa, Central and South America, and Asia Pacific. With rising disposable incomes, these regions have seen mothers allocating a substantial portion of their budgets to baby care products, including diapers. This trend underscores a growing demand for high-quality, convenient diaper options that cater to the modern lifestyle of working parents. As women's workforce participation continues to rise, the Baby Diapers market is poised for further expansion, indicating robust opportunities for manufacturers and retailers alike.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Baby Diapers Market Size by Type & CAGR (2025-2032)

• Market Overview
• Disposable
• Reusable

Global Baby Diapers Market Size by Product & CAGR (2025-2032)

• Market Overview
• Underwear Pants
• Cloth Diapers
• Flat Cloth Diaper
• Pre-Fold Cloth Diaper
• Pocket Diaper
• Fitted Cloth Diaper
• Hybrid Cloth Diaper
• All-in-One Diaper
• Preemie Diapers
• Swim Diaper

Global Baby Diapers Market Size by Material & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Baby Diapers Market Size by Category & CAGR (2025-2032)

• Market Overview
• Pant
• Taped

Global Baby Diapers Market Size by Size & CAGR (2025-2032)

• Market Overview
• Small / Extra Small
• Medium
• Large
• Extra Large

Global Baby Diapers Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 0-6 Months
• 6-18 months
• 18-24 Months
• Above 2 Years

Global Baby Diapers Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Economical Diapers (Below $0.15)
• Mid-Range Diapers ($0.15 to $0.30)
• Premium Diapers (Above $0.30)

Global Baby Diapers Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
  • E commerce website
  • Company's website
• Offline
  • Hypermarket & Supermarket
  • Specialty Store
  • Pharmacies/Drug Stores
  • Other Retail Store

Global Baby Diapers Market Size & CAGR (2025-2032)

• North America (Type, Product, Material, Category, Size, Age Group, Price Range, Distribution Channel)
  • US
  • Canada
• Europe (Type, Product, Material, Category, Size, Age Group, Price Range, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product, Material, Category, Size, Age Group, Price Range, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product, Material, Category, Size, Age Group, Price Range, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product, Material, Category, Size, Age Group, Price Range, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble Co. (P&G) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ontex Group NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nobel Hygiene Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Drylock Technologies (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domtar Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daio Paper Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ABENA A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Consumer Care & Lighting (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• First Quality Enterprises, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujian Shuangheng Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyga (Zhejiang) Hygienic Products Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berry Global Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molfix (Hayat Kimya Sanayi A.S.) (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations