免疫健康补充剂市场规模、份额、成长分析，按产品类型、按配方、按供应来源、按剂型、按客户导向、按分销渠道、按地区 - 行业预测 2025-2032

预计到 2023 年全球免疫健康补充剂市场价值将达到 364.4 亿美元，并从 2024 年的 405.9 亿美元增长到 2032 年的 962.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 11.4%。

随着消费者对免疫健康和疾病预防意识的不断增强，全球免疫健康补充品市场正经历显着成长。人口老化、可支配收入增加和健康意识增强等因素推动了这项需求。维生素和矿物质，尤其是维生素 C、维生素 D 和锌，因其增强免疫力的特性而占据市场主导地位。药局和药局是主要的分销管道，但网路零售的便利性越来越受欢迎。目前，北美占据市场主导地位，其次是欧洲和亚太地区。消费者越来越多地转向天然和有机成分，推动製造商透过洁净标示产品、草药萃取物和永续配方进行创新。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

免疫健康补充品市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 维他命
  • 维生素A
  • 维生素B复合物
  • 维生素C
  • 维生素 D
  • 维生素E
  • 维生素K
• 矿物质补充剂
  • 锌补充剂
  • 铁补充剂
  • 镁补充剂
  • 其他矿物质补充剂
• 草药补充剂
• 益生菌补充剂
• 胺基酸和蛋白质
• Omega-3脂肪酸
• 电解质补充剂

免疫健康补充品市场规模（按配方和复合年增长率） (2025-2032)

• 市场概况
• 胶囊
• 药片
• 粉末
• 液体
• 其他准备

免疫健康补充品市场规模（按来源和复合年增长率）（2025-2032）

• 市场概况
• 自然的
• 合成

免疫健康补充品市场规模（按剂型和复合年增长率） (2025-2032)

• 市场概况
• 处方笺
• 场外交易（OTC）

免疫健康补充品市场规模（按客户导向和复合年增长率） (2025-2032)

• 市场概况
• 男性
• 女士
• 老年人
• 其他的
  • 孩子
  • 婴儿

免疫健康补充品市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 线下零售店
  • 药局和药局
  • 大卖场/超级市场
  • 便利商店
• 网路零售商

免疫健康补充品市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Amgen Inc.（USA）
• AbbVie Inc.（USA）
• Pfizer Inc.（USA）
• GSK（GlaxoSmithKline）（UK）
• Eli Lilly and Co.（USA）
• Bayer AG（Germany）
• Nestle SA（Switzerland）
• Johnson & Johnson（USA）
• Procter & Gamble Co.（USA）
• Herbalife Nutrition Ltd.（USA）
• Nature's Bounty Co.（USA）
• Sanofi SA（France）
• AstraZeneca PLC（UK）
• Reckitt Benckiser Group（UK）
• Symrise AG（Germany）
• Swiss Life Science Group（Switzerland）
• Kirkman Group, Inc.（USA）
• Nutraceutical International Corporation（USA）
• New York Life Insurance Co.（USA）
• Tata Consumer Products（India）

结论和建议

Global Immune Health Supplements Market size was valued at USD 36.44 billion in 2023 and is poised to grow from USD 40.59 billion in 2024 to USD 96.28 billion by 2032, growing at a CAGR of 11.4% during the forecast period (2025-2032).

The global immune health supplements market is experiencing significant growth, fueled by heightened consumer awareness of immune health and disease prevention. Factors such as an aging population, rising disposable incomes, and an increasing focus on wellness are driving this demand. Vitamins and minerals, particularly vitamin C, vitamin D, and zinc, dominate the market due to their effIcacy in boosting immunity. While pharmacies and drugstores are the primary distribution channels, online retail is gaining popularity for its convenience. North America currently leads the market, with Europe and the Asia Pacific following. Consumers are increasingly leaning towards natural and organic ingredients, prompting manufacturers to innovate with clean label products, herbal extracts, and sustainable formulations, indicating strong potential for continued market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Immune Health Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Immune Health Supplements Market Segments Analysis

Global Immune Health Supplements Market is segmented by Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel and region. Based on Product Type, the market is segmented into Vitamins, Mineral supplements, Herbal supplements, Probiotic supplements, Amino acids & proteins, Omega 3 fatty acids and Electrolyte supplements. Based on Formulations, the market is segmented into Capsules, Tablets, Powder, Liquid and Other formulations. Based on Source Type, the market is segmented into Natural and Synthetic. Based on Mode of Medication, the market is segmented into Prescription and Over-the-counter (OTC). Based on Customer Orientation, the market is segmented into Men, Women, Senior Citizen and Others. Based on Distribution Channel, the market is segmented into Offline retail stores and Online retail stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Immune Health Supplements Market

The Global Immune Health Supplements market is being driven by an increasing awareness of the significance of a robust immune system in disease prevention. As consumers become more conscious of their health, they are actively seeking ways to bolster their overall well-being, leading to a heightened demand for immune-supporting supplements. The desire to adopt healthier lifestyles and mitigate health risks has prompted individuals to explore products that can enhance their immune response, offering an extra layer of defense against illnesses and infections. This proactive approach to health is profoundly shaping the market landscape for immune health supplements worldwide.

Restraints in the Global Immune Health Supplements Market

The Global Immune Health Supplements market faces several constraints primarily due to stringent regulations imposed by regulatory bodies aimed at ensuring the safety, efficacy, and quality of dietary supplements. Manufacturers, particularly small and medium-sized enterprises, often find it challenging to comply with these complex guidelines. Additionally, the prevalence of product adulteration and mislabeling creates significant concerns over the authenticity and effectiveness of immune health supplements. As a result, consumers are becoming increasingly vigilant and skeptical about the quality and integrity of the products they choose, which further hinders market growth and undermines consumer confidence in these health supplements.

Market Trends of the Global Immune Health Supplements Market

The Global Immune Health Supplements market is witnessing a significant trend towards the incorporation of clinically-backed nutrients and botanical extracts known for their immune-boosting properties. Ingredients such as vitamin C, vitamin D, zinc, elderberry, and echinacea have surged in popularity as consumers increasingly prioritize preventive health measures. This rising demand has prompted manufacturers to innovate and enhance their product formulations, emphasizing scientific research to validate efficacy. Moreover, consumer education initiatives are playing a crucial role in driving awareness and adoption, positioning immune health supplements as essential components in daily wellness routines amidst a growing focus on holistic health.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Immune Health Supplements Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Vitamins
  • Vitamin A
  • Vitamin B complex
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Vitamin K
• Mineral supplements
  • Zinc supplements
  • Iron supplements
  • Magnesium supplements
  • Other mineral supplements
• Herbal supplements
• Probiotic supplements
• Amino acids & proteins
• Omega 3 fatty acids
• Electrolyte supplements

Global Immune Health Supplements Market Size by Formulations & CAGR (2025-2032)

• Market Overview
• Capsules
• Tablets
• Powder
• Liquid
• Other formulations

Global Immune Health Supplements Market Size by Source Type & CAGR (2025-2032)

• Market Overview
• Natural
• Synthetic

Global Immune Health Supplements Market Size by Mode of Medication & CAGR (2025-2032)

• Market Overview
• Prescription
• Over-the-counter (OTC)

Global Immune Health Supplements Market Size by Customer Orientation & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Senior Citizen
• Others
  • Kids
  • Toddlers

Global Immune Health Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline retail stores
  • Pharmacies & drug stores
  • Hypermarkets/supermarkets
  • Convenience stores
• Online retail stores

Global Immune Health Supplements Market Size & CAGR (2025-2032)

• North America (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Formulations, Source Type, Mode of Medication, Customer Orientation, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amgen Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AbbVie Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GSK (GlaxoSmithKline) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eli Lilly and Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanofi S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AstraZeneca PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symrise AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swiss Life Science Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirkman Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutraceutical International Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New York Life Insurance Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations