数位数位电子看板软体市场规模、份额和成长分析（按软体类型、服务类型、部署、应用和地区）- 产业预测 2025-2032

2023 年数位电子看板软体市场规模价值 92 亿美元，预计将从 2024 年的 103.7 亿美元成长到 2032 年的 269.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 12.7%。

由于公共和商业部门的需求不断增加以及技术不断进步和基础设施不断发展，数位数位电子看板软体市场正在经历强劲增长。电子纸显示器（EPD）、OLED 和量子点 LED（QLED）等技术创新正在推动全球需求的大幅成长。医疗保健、饭店和零售等主要商业领域正在引领这一趋势，企业采用数位电子看板作为其广告和促销策略。巨量资料和云端运算的整合进一步推动了对先进数位数位电子看板解决方案的需求，而眼动追踪技术的日益普及有助于分析消费行为。由于传统广告方式的局限性，对创新显示技术的投资旨在提高广告内容的质量，加速这个充满活力的行业的市场成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

数位数位电子看板软体市场规模（按软体类型和复合年增长率） (2025-2032)

• 市场概况
• 边缘伺服器软体
• 内容管理系统
• 其他的

数位数位电子看板软体市场规模（按服务类型和复合年增长率） (2025-2032)

• 市场概况
• 安装服务
• 维护和支援服务
• 其他的

数位电子看板软体市场规模（按部署和复合年增长率） (2025-2032)

• 市场概况
• 本地
• 云端基础

数位电子看板软体市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 商业的
  • 零售
  • 企业
  • 卫生保健
  • 饭店业
  • 政府
• 基础设施
  • 运输
  • 娱乐
• 基础设施
  • 业务
  • 教育
• 产业
• 其他用途

数位电子看板软体市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Navori SA（Switzerland）
• Four Winds Interactive（USA）
• Broadsign International（Canada）
• BrightSign LLC（USA）
• Samsung Electronics Co., Ltd.（South Korea）
• LG Electronics Inc.（South Korea）
• Panasonic Corporation（Japan）
• NEC Corporation（Japan）
• AOPEN Inc.（Taiwan）
• ViewSonic Corporation（USA）
• Advantech Co., Ltd.（Taiwan）
• IAdea Co., Ltd.（Taiwan）
• Intuiface（France）
• Mersive Technologies（USA）
• Visix, Inc.（USA）
• Omnivex Corporation（Canada）
• IntuiLab（France）

结论和建议

Digital Signage Software Market size was valued at USD 9.2 billion in 2023 and is poised to grow from USD 10.37 billion in 2024 to USD 26.98 billion by 2032, growing at a CAGR of 12.7% during the forecast period (2025-2032).

The digital signage software market is experiencing robust growth, driven by heightened demand from public and commercial sectors, alongside ongoing technological advancements and infrastructure development. Innovations such as electronic paper displays (EPD), OLED, and quantum dot LED (QLED) are significantly enhancing global demand. Key commercial sectors including healthcare, hospitality, and retail are leading this trend, as businesses adopt digital signage for advertising and promotional strategies. The integration of big data and cloud computing further propels the demand for advanced digital signage solutions, while the rising popularity of gaze-tracking technology aids in analyzing consumer behavior. As traditional advertising methods prove limited, investments in innovative display technology aim to improve advertising content quality, thus accelerating market growth in this dynamic industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Digital Signage Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Digital Signage Software Market Segments Analysis

Global Digital Signage Software Market is segmented by Software Type, Services Type, Deployment, Application and region. Based on Software Type, the market is segmented into Edge Server Software, Content Management System and Others. Based on Services Type, the market is segmented into Installation Services, Maintenance and Support Services and Others. Based on Deployment, the market is segmented into On-Premises and Cloud-Based. Based on Application, the market is segmented into Commercial, Infrastructural, Infrastructural, Industrial and Other Applications. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Digital Signage Software Market

The increasing demand for impactful and engaging advertising and communication tools across diverse industries, including retail, hospitality, healthcare, transportation, and education, is significantly fueling the growth of the digital signage software market. Digital displays provide the advantage of dynamic content presentation, interactive capabilities, and the ability to deliver real-time updates, making them far more attractive and effective compared to conventional static signage. As businesses seek to enhance customer engagement and improve information dissemination, the reliance on innovative digital signage solutions continues to rise, driving the market forward. This trend underscores the importance of adopting modern communication technologies across various sectors.

Restraints in the Digital Signage Software Market

The Digital Signage Software market faces significant constraints due to the complexities involved in implementing these solutions. The integration of various hardware components, software systems, and connectivity requirements can pose challenges that impact the overall performance of digital signage systems. Achieving seamless compatibility among different elements is often difficult, which can lead to disruptions in functionality. This intricate web of requirements necessitates careful planning and execution, and any misalignment can result in inefficiencies, ultimately hindering the effectiveness and appeal of digital signage solutions in various applications. Thus, these integration challenges act as a notable restraint on market growth.

Market Trends of the Digital Signage Software Market

The Digital Signage Software market is increasingly pivoting towards interactive and personalized content, driven by advancements in technology such as touchscreens, facial recognition, and motion sensors. Businesses are recognizing the value of engaging consumers through tailored digital experiences that allow for real-time interaction with displays. By leveraging data on viewer demographics and behaviors, companies are able to curate content that resonates with individual preferences, ultimately enhancing user engagement and optimizing advertising effectiveness. This trend not only fosters a more immersive consumer experience but also presents significant opportunities for businesses seeking to differentiate themselves in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Digital Signage Software Market Size by Software Type & CAGR (2025-2032)

• Market Overview
• Edge Server Software
• Content Management System
• Others

Global Digital Signage Software Market Size by Services Type & CAGR (2025-2032)

• Market Overview
• Installation Services
• Maintenance and Support Services
• Others

Global Digital Signage Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud-Based

Global Digital Signage Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
  • Retail
  • Corporate
  • Healthcare
  • Hospitality
  • Government
• Infrastructural
  • Transportation
  • Entertainment
• Infrastructural
  • Banking
  • Education
• Industrial
• Other Applications

Global Digital Signage Software Market Size & CAGR (2025-2032)

• North America (Software Type, Services Type, Deployment, Application)
  • US
  • Canada
• Europe (Software Type, Services Type, Deployment, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Software Type, Services Type, Deployment, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Software Type, Services Type, Deployment, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Software Type, Services Type, Deployment, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Navori SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Four Winds Interactive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Broadsign International (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrightSign LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AOPEN Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ViewSonic Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Advantech Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IAdea Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intuiface (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mersive Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visix, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omnivex Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IntuiLab (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations