牙齿美白市场规模、份额和成长分析（按产品、应用、配方、分销管道和地区）- 2025-2032 年产业预测

2023 年牙齿美白市场规模价值 75 亿美元，预计将从 2024 年的 78.8 亿美元成长到 2032 年的 116.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.0%。

由于消费者对牙齿美学的兴趣日益浓厚，牙齿美白市场正经历强劲成长。这种美容手术包括活体美白和非活体美白，可以有效解决由咖啡、碳酸饮料和高糖摄取等因素造成的表面污渍。市面上充斥着各种美白牙膏、凝胶、贴片、光照装置和笔，所有这些都被证明能有效去除污渍。新兴国家可支配收入的增加以及人口老化以及与老龄化相关的牙齿问题进一步促进了市场扩张。此外，美容牙科的日益普及、牙科医疗旅游的成长以及政府对口腔保健的支持倡议都是推动该行业发展的关键催化剂。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

牙齿美白市场规模（依产品划分）

• 市场概况
• 牙齿美白凝胶与美白贴
  • 尿素氢氧化物与硝酸钾和氟化物
  • 过氧化尿素
  • 过氧化氢
• 牙齿美白设备
  • LED 灯
  • 有线 LED 灯
  • 无线 LED 灯
  • 紫外线
  • 卤素灯
• 口腔护理产品
• 其他的

牙齿美白市场规模（按应用划分）

• 市场概况
• 自己的家
• 在办公室

牙齿美白市场规模（依成分）

• 市场概况
• 漂白
• 不含漂白剂

牙齿美白市场规模（依分销管道划分）

• 市场概况
• 机构投资人销售
  • 牙医诊所
  • 牙医诊所
  • 集团牙医诊所
• 零售
  • 零售药局
  • 药局
  • 大卖场和超级市场
  • 网上销售

牙齿美白市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Procter & Gamble（US）
• Unilever（UK/Netherlands）
• Colgate-Palmolive（US）
• Johnson & Johnson（US）
• GlaxoSmithKline（UK）
• Church & Dwight（US）
• Henkel（Germany）
• Lion Corporation（Japan）
• Sunstar Suisse SA（Switzerland）
• Ultradent Products, Inc.（US）
• SDI Limited（Australia）
• GC Corporation（Japan）
• Philips（Netherlands）
• Zoom Whitening（US）
• Biolase, Inc.（US）
• White Dental Beauty（UK）
• Pola Whitening（Australia）
• Opalescence（US）
• Supersmile（US）

结论和建议

Teeth Whitening Market size was valued at USD 7.5 billion in 2023 and is poised to grow from USD 7.88 billion in 2024 to USD 11.63 billion by 2032, growing at a CAGR of 5.0% during the forecast period (2025-2032).

The teeth whitening market is experiencing robust growth, driven by an increasing consumer focus on dental aesthetics. This cosmetic procedure, which includes both vital and non-vital whitening, effectively addresses surface stains caused by factors such as high coffee, carbonated beverage, and sugar consumption. The market is enriched with various products, including whitening toothpaste, gels, strips, light devices, and pens, all proven to be effective in removing stains. Rising disposable incomes in developing countries and an aging population with age-related dental issues further contribute to market expansion. Additionally, the rising popularity of cosmetic dentistry, the growth of dental treatment medical tourism, and supportive government initiatives for oral health care are significant catalysts propelling the industry's advancement.

Top-down and bottom-up approaches were used to estimate and validate the size of the Teeth Whitening market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Teeth Whitening Market Segments Analysis

Global Teeth Whitening Market is segmented by Products, Application, Composition, Distribution Channel and region. Based on Products, the market is segmented into Teeth Whitening Gels & Strips, Teeth Whitening Devices, Oral Care Products and Others. Based on Application, the market is segmented into At-home and In-office. Based on Composition, the market is segmented into Bleaching Agents and Non-Bleaching Agents. Based on Distribution Channel, the market is segmented into Institutional Sales and Retail Sales. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Teeth Whitening Market

Rising consumer awareness regarding self-grooming and oral hygiene significantly propels the growth of the global teeth whitening products market. With an increasing preference for natural and herbal solutions, there is a burgeoning demand for herbal teeth whitening options. Traditional oral care products often contain ingredients such as alcohol, essential oils, and chlorhexidine, which may lead to adverse effects like altered taste perception and dryness or irritation of oral tissues with prolonged use. Consequently, this shift towards safer, herbal alternatives is expected to drive the demand for teeth whitening products derived from natural ingredients throughout the forecast period, expanding market opportunities.

Restraints in the Teeth Whitening Market

The teeth whitening market faces significant constraints, primarily due to low awareness in rural regions, which is likely to impede its expansion. Additionally, concerns regarding the potential health risks linked to teeth whitening products pose another barrier to growth in this sector. The lack of information and understanding about these products in less urbanized areas may limit consumer adoption, while the apprehension surrounding their safety can deter potential users. Together, these factors create challenges for the market, hindering its ability to reach a broader audience and undermining overall growth prospects within the industry.

Market Trends of the Teeth Whitening Market

The teeth whitening market is witnessing a notable trend fueled by the influence of social media, as consumers increasingly seek at-home whitening solutions. A 2016 survey by White Dental Beauty revealed that 84% of adults feel heightened pressure for a perfect smile, spurred by the growing prevalence of orthodontic treatments among peers and celebrities. Additionally, a 2019 Forbes article highlighted that just 5% of influencers account for 45% of social media influence, enhancing product visibility and driving consumer demand for teeth whitening products. This convergence of social influence and rising aesthetic standards continues to propel growth in the teeth whitening sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Teeth Whitening Market Size by Products & CAGR (2025-2032)

• Market Overview
• Teeth Whitening Gels & Strips
  • Carbamide Peroxide with Potassium Nitrate and Fluoride
  • Carbamide Peroxide
  • Hydrogen Peroxide
• Teeth Whitening Devices
  • LED Lights
  • Corded LED Lights
  • Cordless LED Lights
  • UV Lights
  • Halogen Lights
• Oral Care Products
• Others

Global Teeth Whitening Market Size by Application & CAGR (2025-2032)

• Market Overview
• At-home
• In-office

Global Teeth Whitening Market Size by Composition & CAGR (2025-2032)

• Market Overview
• Bleaching Agents
• Non-Bleaching Agents

Global Teeth Whitening Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Institutional Sales
  • Dental Hospitals
  • Dental Clinics
  • Group Dental Practice
• Retail Sales
  • Retail Pharmacies
  • Drug Stores
  • Hypermarket and Supermarket
  • Online Sales

Global Teeth Whitening Market Size & CAGR (2025-2032)

• North America (Products, Application, Composition, Distribution Channel)
  • US
  • Canada
• Europe (Products, Application, Composition, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Products, Application, Composition, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Products, Application, Composition, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Products, Application, Composition, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultradent Products, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SDI Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom Whitening (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biolase, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• White Dental Beauty (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pola Whitening (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Opalescence (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supersmile (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations