膳食补充剂市场规模、份额和增长分析（按产品、消费群组、配方、销售管道、应用和地区）- 2025-2032 年行业预测

预计到 2023 年全球膳食补充剂市场规模将达到 4,754.3 亿美元，从 2024 年的 5,053.8 亿美元成长到 2032 年的 8,239.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.3%。

全球增强免疫力食品和膳食补充剂市场经历了显着增长，这主要是由于 COVID-19 大流行期间人们健康意识的增强以及糖尿病和心血管疾病等慢性病患病率的上升。需求激增的原因是开发中国家政府为对抗营养不良所做的努力。此外，电子商务平台的扩张极大地改善了产品的获取管道，使产品能够接触到多个人口统计数据的多样化消费者群体。植物来源产品和软糖、可溶解锭剂等创新形式的趋势反映了消费者对美味和有效补充剂的偏好的改变。总体而言，随着企业不断创新以满足消费者对健康和保健日益增长的兴趣，市场有望继续成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析

营养补充品市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 运动营养
  • 运动补品
  • 蛋白质补充剂
  • 蛋白质
  • 大豆蛋白
  • 豌豆蛋白
  • 扁豆蛋白
  • 大麻蛋白
  • 酪蛋白
  • 藜麦蛋白质
  • 乳清蛋白
  • 乳清隔离群蛋白
  • 乳清蛋白浓缩物
  • 维他命
  • 矿物
  • 钙
  • 钾
  • 镁
  • 铁
  • 锌
  • 胺基酸
  • BCAA
  • 精胺酸
  • 天门冬胺酸
  • 麸酰胺酸
  • β-丙氨酸
  • 肌酸
  • 左旋肉碱
  • 益生菌
  • Omega-3脂肪酸
  • 碳水化合物
  • 麦芽糊精
  • 葡萄糖
  • 糯玉米
  • 卡宝林
  • 排毒补充品
  • 电解质
  • 其他的
  • 运动饮料
  • 等渗透压的
  • 低渗透压性
  • 高渗透压性
  • 运动食品
  • 蛋白质棒
  • 能量棒
  • 蛋白质凝胶
  • 代餐
  • 减重产品
• 脂肪燃烧器
  • 绿茶
  • 纤维
  • 蛋白质
  • 绿咖啡
  • 其他的
• 营养补充品
  • 维他命
  • 综合维他命
  • 维生素A
  • 维生素B
  • 维生素C
  • 维生素 D
  • 维生素E
  • 矿物
  • 酵素
  • 胺基酸
  • 共轭亚麻油酸
  • 其他的
• 机能性食品和饮料
  • 益生菌
  • Omega-3
  • 其他的

膳食补充剂市场规模（以消费群组划分）及复合年增长率（2025-2032 年）

• 市场概况
• 婴儿
• 孩子
• 成人
  • 年龄范围：21-30
  • 年龄范围：31-40岁
  • 年龄层：41-50岁
  • 年龄层：51-65岁
• 怀孕期间
• 老年人

膳食补充剂市场规模（按配方和复合年增长率） (2025-2032)

• 市场概况
• 药片
• 胶囊
• 粉末
• 软胶囊
• 液体
• 其他的

膳食补充品市场规模（依销售管道及复合年增长率） (2025-2032)

• 市场概况
• 店面销售
  • 直接销售
  • 药局
  • 保健食品店
  • 大卖场
  • 超级市场
• 电子商务

营养补充品市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概况
• 运动和竞技
• 一般健康
• 骨骼和关节健康
• 大脑健康
• 胃肠道健康
• 免疫健康
• 心血管健康
• 皮肤/头髮/指甲
• 性健康
• 女性健康
• 抗衰老
• 体重管理
• 其他的

营养补充品市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Nestle SA（Switzerland）
• Danone SA（France）
• BASF SE（Germany）
• Herbalife Nutrition Ltd.（United States）
• Ingredion Incorporated（United States）
• Archer Daniels Midland Company（United States）
• Yakult Honsha Co., Ltd.（Japan）
• Otsuka Holdings Co., Ltd.（Japan）
• Koninklijke DSM NV（Netherlands）
• International Flavors & Fragrances Inc.（United States）
• Tate & Lyle PLC（United Kingdom）
• Medifast, Inc.（United States）
• BellRing Brands, Inc.（United States）
• Glanbia plc（Ireland）
• Meiji Holdings Co., Ltd.（Japan）
• USANA Health Sciences, Inc.（United States）
• Jamieson Wellness Inc.（Canada）
• Perrigo Company plc（Ireland）
• Nature's Sunshine Products, Inc.（United States）
• Aker BioMarine ASA（Norway）

结论和建议

Global Nutritional Supplements Market size was valued at USD 475.43 billion in 2023 and is poised to grow from USD 505.38 billion in 2024 to USD 823.92 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The global market for immunity-boosting and dietary supplements has experienced remarkable growth, chiefly driven by heightened awareness of health amid the COVID-19 pandemic and the rising prevalence of chronic diseases such as diabetes and cardiovascular issues. This surge in demand has been supported by government initiatives aimed at combating malnutrition in developing nations. Additionally, the expansion of e-commerce platforms has greatly improved product accessibility, reaching a diverse consumer base across various demographics. The trend towards plant-based foods and innovative formats, like gummies and dissolvable tablets, reflects shifting consumer preferences for enjoyable and effective supplementation. Overall, the market is poised for continued growth as companies innovate and cater to the increasing consumer focus on health and wellness.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Nutritional Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Nutritional Supplements Market Segments Analysis

Global Nutritional Supplements Market is segmented by Product, Consumer Group, Formulation, Sales Channel, Application and region. Based on Product, the market is segmented into Sports Nutrition, Fat Burners, Dietary Supplements and Functional Foods and Beverages. Based on Consumer Group, the market is segmented into Infants, Children, Adults, Pregnant and Geriatric. Based on Formulation, the market is segmented into Tablets, Capsules, Powder, Softgels, Liquid and Others. Based on Sales Channel, the market is segmented into Brick & Mortar and E-commerce. Based on Application, the market is segmented into Sports & Athletics, General Health, Bone & Joint Health, Brain Health, Gastrointestinal Health, Immune Health, Cardiovascular Health, Skin/Hair/Nails, Sexual Health, Women's Health, Anti-aging, Weight Management and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Nutritional Supplements Market

The global nutritional supplements market is experiencing significant growth fueled by increasing consumer awareness about preventive healthcare and a growing demand for products that enhance health, such as food additives. This expansion is also supported by ongoing innovation from both established and emerging companies within the sector. A notable example is the introduction of a new line of vegan nutritives by GHT companies, aimed at addressing the rising interest in plant-based products that assist with weight management. This trend towards developing animal-free options underscores the industry's dedication to adapting to the changing preferences of consumers.

Restraints in the Global Nutritional Supplements Market

The Global Nutritional Supplements market faces several restraints that could impede its growth, such as rising prices for standard supplements and the elevated costs associated with pre-immunized options. Moreover, the restricted availability of organic supplements, coupled with growing consumer preference for organic products, presents additional challenges for market expansion. Nonetheless, supplement manufacturers are striving to leverage technological advancements to lower production costs, ultimately making these products more affordable for consumers. These initiatives are designed to address existing barriers and enhance the accessibility of dietary supplements within the market, fostering potential growth opportunities in the future.

Market Trends of the Global Nutritional Supplements Market

The Global Nutritional Supplements market is experiencing notable trends driven by consumer demands for personalized health solutions and sustainability. A significant rise in personalized nutrition is evident, with consumers opting for customized supplements that align with their unique health objectives and genetic profiles, facilitated by innovations in DNA-based testing. Additionally, there is a growing inclination towards natural and organic supplements, as health-conscious consumers seek clean-label products and prioritize sustainably sourced ingredients. The popularity of plant-based and vegan options is on the rise, while online retail platforms are efficiently providing access to diverse supplement choices, underscoring a shift towards convenience and wellness-centric lifestyles.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Nutritional Supplements Market Size by Product & CAGR (2025-2032)

• Market Overview
• Sports Nutrition
  • Sports Supplements
  • Protein Supplements
  • Egg Protein
  • Soy Protein
  • Pea Protein
  • Lentil Protein
  • Hemp Protein
  • Casein
  • Quinoa Protein
  • Whey Protein
  • Whey Protein Isolate
  • Whey Protein Concentrate
  • Vitamins
  • Minerals
  • Calcium
  • Potassium
  • Magnesium
  • Iron
  • Zinc
  • Amino Acids
  • BCAA
  • Arginine
  • Aspartate
  • Glutamine
  • Beta Alanine
  • Creatine
  • L-carnitine
  • Probiotics
  • Omega -3 Fatty Acids
  • Carbohydrates
  • Maltodextrin
  • Dextrose
  • Waxy Maize
  • Karbolyn
  • Detox Supplements
  • Electrolytes
  • Others
  • Sports Drinks
  • Isotonic
  • Hypotonic
  • Hypertonic
  • Sports Foods
  • Protein Bars
  • Energy Bars
  • Protein Gel
  • Meal Replacement Products
  • Weight Loss Product
• Fat Burners
  • Green Tea
  • Fiber
  • Protein
  • Green Coffee
  • Others
• Dietary Supplements
  • Vitamins
  • Multivitamin
  • Vitamin A
  • Vitamin B
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Minerals
  • Enzymes
  • Amino Acids
  • Conjugated Linoleic Acids
  • Others
• Functional Foods and Beverages
  • Probiotics
  • Omega -3
  • Others

Global Nutritional Supplements Market Size by Consumer Group & CAGR (2025-2032)

• Market Overview
• Infants
• Children
• Adults
  • Age group 21 To 30
  • Age group 31 To 40
  • Age group 41 to 50
  • Age group 51 to 65
• Pregnant
• Geriatric

Global Nutritional Supplements Market Size by Formulation & CAGR (2025-2032)

• Market Overview
• Tablets
• Capsules
• Powder
• Softgels
• Liquid
• Others

Global Nutritional Supplements Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Brick & Mortar
  • Direct Selling
  • Chemist/Pharmacies
  • Health Food Shops
  • Hyper Markets
  • Super Markets
• E-commerce

Global Nutritional Supplements Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sports & Athletics
• General Health
• Bone & Joint Health
• Brain Health
• Gastrointestinal Health
• Immune Health
• Cardiovascular Health
• Skin/Hair/Nails
• Sexual Health
• Women's Health
• Anti-aging
• Weight Management
• Others

Global Nutritional Supplements Market Size & CAGR (2025-2032)

• North America (Product, Consumer Group, Formulation, Sales Channel, Application)
  • US
  • Canada
• Europe (Product, Consumer Group, Formulation, Sales Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Consumer Group, Formulation, Sales Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Consumer Group, Formulation, Sales Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Consumer Group, Formulation, Sales Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ingredion Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke DSM N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Flavors & Fragrances Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medifast, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BellRing Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamieson Wellness Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrigo Company plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Sunshine Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aker BioMarine ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations