情感分析市场规模、份额和成长分析（按类型、部署模式、公司规模、应用、最终用户和地区）- 2025-2032 年产业预测

情绪分析市场规模预计到 2023 年将达到 18.4 亿美元，并从 2024 年的 24.7 亿美元增长到 2032 年的 258 亿美元，预测期内（2025-2032 年）的复合年增长率为 34.1%。

全球情感分析市场正在经历显着成长，这得益于各领域对情感对人类行为的影响的认识不断提高。面部表情辨识、语音分析、生物感测器和自然语言处理等技术对于理解情绪至关重要。关键的终端用户应用包括用于增强客户体验的零售和电子商务、用于改善患者治疗效果的医疗保健、用于衡量投资者情绪的金融服务以及用于将情绪智商融入人才管理的人力资源。北美在地理上领先市场，并且是市场扩张的主要参与者。竞争格局充满活力，Affectiva、Beyond Verbal、IBM Corporation 和 Microsoft Corporation 等领先公司处于技术创新的前沿并塑造着行业的未来。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术进步
• 监管格局
• 专利分析

情绪分析市场规模（按类型）

• 市场概况
• 文字分析
• 脸部分析
• 语音分析
• 影片分析

情绪分析市场规模（依部署模式）

• 市场概况
• 本地
• 云

情绪分析市场规模（依公司规模）

• 市场概况
• 大型企业
• 中小型企业

情绪分析市场规模（按应用划分）

• 市场概况
• 客户体验管理
• 销售与行销管理
• 竞争资讯
• 公共和执法
• 人才管理

情绪分析市场规模（以最终用户划分）

• 市场概况
• 零售
• 资讯科技和通讯
• BFSI（银行金融服务保险）
• 政府
• 国防和安全
• 其他的

情感分析市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Kairos AR, Inc.（USA）
• Eyeris（USA）
• Realeyes（UK）
• Noldus Information Technology（Netherlands）
• IBM Corporation（USA）
• Microsoft Corporation（USA）
• Google LLC（USA）
• Tobii AB（Sweden）
• Amazon Web Services, Inc.（USA）
• Apple Inc.（USA）
• NEC Corporation（Japan）
• Cognitec Systems GmbH（Germany）
• Sentiance（Belgium）
• Clarabridge（USA）
• NVISO SA（Switzerland）
• Adoreboard（UK）

结论和建议

Emotion Analytics Market size was valued at USD 1.84 billion in 2023 and is poised to grow from USD 2.47 billion in 2024 to USD 25.8 billion by 2032, growing at a CAGR of 34.1% during the forecast period (2025-2032).

The global emotion analytics market is witnessing significant growth, driven by an increased recognition of the impact of emotions on human behavior across various sectors. Technologies like facial expression recognition, speech analytics, biometric sensors, and natural language processing are pivotal for understanding emotions. Key end-user applications include retail and eCommerce for enhancing customer experiences, healthcare for improving patient outcomes, financial services for gauging investor sentiment, and human resources for integrating emotional intelligence in talent management. North America leads the market geographically, serving as a key player in its expansion. The competitive landscape is dynamic, with major companies such as Affectiva, Beyond Verbal, IBM Corporation, and Microsoft Corporation spearheading innovation and shaping the future of the industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Emotion Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Emotion Analytics Market Segments Analysis

Global Emotion Analytics Market is segmented by Type, Deployment Mode, Enterprise Size, Application, End User and region. Based on Type, the market is segmented into Text Analytics, Facial Analytics, Speech Analytics and Video Analytics. Based on Deployment Mode, the market is segmented into On-Premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small and Medium-Sized Enterprises (SMEs). Based on Application, the market is segmented into Customer Experience Management, Sales and Marketing Management, Competitive Intelligence, Public Safety and Law Enforcement and Workforce Management. Based on End User, the market is segmented into Retail, IT and Telecom, BFSI (Banking, Financial Services, and Insurance), Government, Defense and Security and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Emotion Analytics Market

A key catalyst for the growth of the emotion analytics market is the heightened emphasis on enhancing customer experience. Businesses across various sectors recognize that emotions significantly influence customer preferences and loyalty. Technologies such as facial expression recognition and speech analytics enable organizations to better comprehend and respond to customer emotions, facilitating personalized interactions. This tailored approach not only boosts customer satisfaction but also fosters long-term relationships. Consequently, industries like retail, e-commerce, and customer service are increasingly turning to emotion analytics solutions as part of their strategy to achieve exceptional customer experiences and stand out in a competitive landscape.

Restraints in the Emotion Analytics Market

A significant obstacle impacting the global emotion analytics market is the concern regarding data privacy and security. The process of emotion analytics heavily relies on the utilization and interpretation of personal data, including facial expressions, vocal tones, and physiological indicators. As these technologies become more widespread, both consumers and regulatory authorities are increasingly apprehensive about the potential for misuse or unauthorized access to sensitive emotional information. Companies in the emotion analytics sector must navigate stringent data protection laws, such as the GDPR in Europe, as well as emerging global privacy regulations. Striking a balance between extracting valuable insights from emotional data while ensuring robust privacy safeguards is essential for the market's long-term viability.

Market Trends of the Emotion Analytics Market

The Emotion Analytics market is witnessing a significant trend with the increasing integration of these technologies within Human Resources (HR) practices. Organizations are recognizing the critical role that employee emotional health plays in fostering a positive workplace environment, leading to enhanced productivity and job satisfaction. Emotion analytics tools are being leveraged for employee engagement, sentiment analysis, and talent management, allowing HR professionals to gain valuable insights into employee sentiments. This enables the identification of cultural improvement areas and the implementation of targeted strategies focused on enhancing overall employee well-being, making emotion analytics an essential element of modern HR functions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Patent Analysis

Global Emotion Analytics Market Size by Type & CAGR (2025-2032)

• Market Overview
• Text Analytics
• Facial Analytics
• Speech Analytics
• Video Analytics

Global Emotion Analytics Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-Premise
• Cloud

Global Emotion Analytics Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium-Sized Enterprises (SMEs)

Global Emotion Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Customer Experience Management
• Sales and Marketing Management
• Competitive Intelligence
• Public Safety and Law Enforcement
• Workforce Management

Global Emotion Analytics Market Size by End User & CAGR (2025-2032)

• Market Overview
• Retail
• IT and Telecom
• BFSI (Banking, Financial Services, and Insurance)
• Government
• Defense and Security
• Others

Global Emotion Analytics Market Size & CAGR (2025-2032)

• North America (Type, Deployment Mode, Enterprise Size, Application, End User)
  • US
  • Canada
• Europe (Type, Deployment Mode, Enterprise Size, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Deployment Mode, Enterprise Size, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Deployment Mode, Enterprise Size, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Deployment Mode, Enterprise Size, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kairos AR, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eyeris (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Realeyes (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Noldus Information Technology (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tobii AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognitec Systems GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sentiance (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarabridge (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVISO SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adoreboard (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations