小麦草产品市场规模、份额和成长分析（按产品、类别、分布和地区）- 2025-2032 年产业预测

2023 年全球小麦草产品市场规模价值为 1.902 亿美元，预计将从 2024 年的 2.0332 亿美元增长到 2032 年的 3.4674 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.9%。

随着人们越来越意识到小麦草的健康益处，以及受健康趋势影响人们转向绿色食品，小麦草市场预计将会成长。新冠疫情增加了对洁净标示、天然和机能性食品的需求，从而导致人们对小麦草等营养丰富的产品的兴趣激增。根据手工麵包师协会的分析，近三分之一的麵包店会员预测植物性超级食品将会兴起。此外，人口老化也导致消费量增加，越来越多的 60 岁以上的消费者寻求能够改善血液循环的产品。据估计，全世界有 5.37 亿人患有糖尿病，预计这一数字还会继续增长，小麦草粉的抗糖尿病特性使其成为有吸引力的选择。此外，它还能有效减轻乳癌患者化疗的副作用，并扩大治疗的可能性。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 宏观经济指标
• 价值链分析
• 定价分析

小麦草产品市场规模（依产品划分）

• 市场概况
• 小麦草汁
• 小麦草粉
• 其他的

小麦草产品市场规模（按类别）

• 市场概况
• 有机的
• 传统的

小麦草产品市场规模（依分布）

• 市场概况
• 基于商店
  • 超级市场和大卖场
  • 便利商店
  • 其他的
• 无店铺

小麦草产品市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• NOW Foods（US）
• Synergy Natural（US）
• Navitas Organics（US）
• MyProtein（UK）
• Naturya Limited（UK）
• Amazing Grass（US）
• Kapiva（India）
• Key Developments
• Terrasoul Superfoods（US）
• Nutriblade（US）
• Girmes Wheatgrass（Germany）
• E-Phamax（UK）
• Nature Bell（India）
• Dr. Berg（US）
• Sunfood（US）
• Vibrant Health（US）
• Gaia Herbs（US）
• Healthforce Nutritionals（US）

结论和建议

Global Wheatgrass Products Market size was valued at USD 190.2 million in 2023 and is poised to grow from USD 203.32 million in 2024 to USD 346.74 million by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

Anticipated growth in the wheatgrass market is driven by increasing awareness of its health benefits and a shift towards green foods influenced by wellness trends. The COVID-19 pandemic heightened demand for clean-label, natural, and functional foods, leading to a surge in interest for nutrient-dense products like wheatgrass. Insights from the Craft Bakers Association indicate that nearly one-third of baker members foresee a rise in plant-based superfoods. Additionally, the aging population is contributing to increased consumption, especially among individuals over 60 seeking benefits for blood circulation. With diabetes affecting an estimated 537 million people globally and projected to rise, wheatgrass powder's anti-diabetic properties make it an appealing option. Furthermore, its benefits in mitigating chemotherapy side effects in breast cancer patients highlight its expanding therapeutic potential.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wheatgrass Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wheatgrass Products Market Segments Analysis

Global Wheatgrass Products Market is segmented by Product, Category, Distribution and region. Based on Product, the market is segmented into Wheatgrass juice, Wheatgrass powder and Others. Based on Category, the market is segmented into Organic and Conventional. Based on Distribution, the market is segmented into Store-based and Non-store based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wheatgrass Products Market

The Global Wheatgrass Products market is being propelled by a growing recognition of the numerous health benefits associated with wheatgrass, including its rich nutrient profile, detoxifying effects, and potential to combat various diseases. As consumers become more health-conscious, they are increasingly inclined to seek out natural and organic options that can enhance their overall wellness. This shift in consumer preferences is significantly boosting the demand for wheatgrass products, as individuals look for effective ways to incorporate this superfood into their diets for improved vitality and health. The trend reflects a wider movement towards healthier lifestyles and holistic wellness solutions.

Restraints in the Global Wheatgrass Products Market

Despite the growing awareness of wheatgrass, it remains considerably lesser-known compared to other health foods. Many potential consumers may be unaware of wheatgrass and its associated health benefits, which could hinder the expansion of the Global Wheatgrass Products market. To address this limitation, it is essential to implement effective marketing strategies and educational initiatives aimed at informing the public about the advantages of incorporating wheatgrass into their diets. By enhancing consumer knowledge and understanding, the market could see significant growth and increased demand for wheatgrass products as more individuals recognize its potential health benefits.

Market Trends of the Global Wheatgrass Products Market

The Global Wheatgrass Products market is witnessing a significant uptrend driven by the rising consumer demand for organic and natural food alternatives. As health-conscious individuals increasingly prioritize clean eating, there is a growing preference for wheatgrass products that are derived from organically cultivated sources, free from pesticides and synthetic additives. This shift reflects a broader market movement towards sustainability and holistic wellness, prompting manufacturers to innovate and create pure, nutrient-rich wheatgrass offerings. Additionally, the incorporation of wheatgrass into various health supplements, smoothies, and snack products aligns with consumers' desire for convenience and health benefits, further propelling market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Wheatgrass Products Market Size by Product & CAGR (2025-2032)

• Market Overview
• Wheatgrass juice
• Wheatgrass powder
• Others

Global Wheatgrass Products Market Size by Category & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Wheatgrass Products Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Store-based
  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Others
• Non-store based

Global Wheatgrass Products Market Size & CAGR (2025-2032)

• North America (Product, Category, Distribution)
  • US
  • Canada
• Europe (Product, Category, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• NOW Foods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Synergy Natural (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navitas Organics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MyProtein (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naturya Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazing Grass (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kapiva (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
• Key Developments
• Terrasoul Superfoods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutriblade (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Girmes Wheatgrass (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E-Phamax (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature Bell (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Berg (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunfood (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vibrant Health (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaia Herbs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Healthforce Nutritionals (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations