近身通讯市场规模、份额和成长分析（按设备类型、组件、技术、应用和地区）- 2025-2032 年产业预测

近身通讯市场规模预计在 2023 年达到 142.4 亿美元，并从 2024 年的 158.6 亿美元增长到 2032 年的 376.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 11.4%。

受慢性病发病率上升、医疗成本不断上涨以及无线技术的进步等因素的推动，全球近身通讯(BAN) 市场正在经历显着增长。消费者对个人化和主动医疗保健解决方案的需求不断增长，进一步推动了这个市场的发展。 BAN与人工智慧、物联网和巨量资料分析等最尖端科技的结合，为各种应用带来了新的机会，包括远端患者监护、健身追踪、老年人护理和智慧服饰。北美凭藉其强大的医疗基础设施和政府支持政策引领该市场，而亚太地区则在医疗成本上涨和技术进步的推动下快速崛起。随着科技公司、医疗保健提供者和新兴企业等主要企业致力于技术创新以增强连接性和资料安全性，BAN 市场预计将在未来几年大幅成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术进步

近身通讯市场规模（按设备类型和复合年增长率） (2025-2032)

• 市场概况
• 穿戴式装置
• 智慧手环
• 智慧型手錶
• 智慧耳机
• 嵌入式装置

近身通讯市场规模（按组件和复合年增长率） (2025-2032)

• 市场概况
• 展示
• 应用处理器、记忆体模组、脉衝产生器
• 电子机械
• 通讯和介面组件
• 电源管理单元
• 感应器
• 其他的

近身通讯市场规模（依技术及复合年增长率） (2025-2032)

• 市场概况
• 低功耗蓝牙 (BLE)
• Zigbee
• Wi-Fi

近身通讯市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 医疗
• 健身与运动
• 军队
• 安全功能

近身通讯市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Apple Inc.（United States）
• Fitbit, Inc.（United States）
• Samsung Electronics Co., Ltd.（South Korea）
• Garmin Ltd.（United States）
• Fossil Group, Inc.（United States）
• Xiaomi Corporation（China）
• Huawei Technologies Co., Ltd.（China）
• Casio Computer Co., Ltd.（Japan）
• LG Electronics Inc.（South Korea）
• Medtronic plc（United States）
• Polar Electro Oy（Finland）
• Mobvoi Information Technology Company Limited（China）
• GOQii（United States）
• Suunto Oy（Finland）
• Withings（France）
• AsusTek Computer Inc.（Taiwan）
• Abbott Laboratories（United States）
• Huami Corporation（China）
• Matrix Industries（United States）
• Sony Corporation（Japan）

结论和建议

Body Area Network Market size was valued at USD 14.24 billion in 2023 and is poised to grow from USD 15.86 billion in 2024 to USD 37.63 billion by 2032, growing at a CAGR of 11.4% during the forecast period (2025-2032).

The Global Body Area Network (BAN) Market is experiencing substantial growth fueled by the rising incidence of chronic diseases, escalating healthcare costs, and advancements in wireless technologies. Increasing consumer demand for personalized, proactive healthcare solutions further drives this market. The integration of BANs with cutting-edge technologies like AI, IoT, and big data analytics is unlocking new opportunities across various applications, including remote patient monitoring, fitness tracking, elderly care, and smart clothing. North America leads this market due to its robust healthcare infrastructure and supportive government initiatives, while the Asia Pacific region is rapidly emerging, propelled by higher healthcare expenditures and technological advancements. Major players-including tech companies, healthcare providers, and start-ups-are innovating to enhance connectivity and data security, positioning the BAN market for significant growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Body Area Network market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Body Area Network Market Segments Analysis

Global Body Area Network Market is segmented by Device Type, Components, Technology, Application and region. Based on Device Type, the market is segmented into Wearable Devices, Smart bands, Smartwatches, Smart earphones and Implantable Devices. Based on Components, the market is segmented into Displays, Application Processors & Memory Modules, and Pulse Generators, Electromechanicals, Communication & Interface Components, Power Management Units, Sensors and Others. Based on Technology, the market is segmented into Bluetooth low energy (BLE), Zigbee and Wi-Fi. Based on Application, the market is segmented into Medical, Fitness and Sports, Military and Security. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Body Area Network Market

A significant factor propelling the Global Body Area Network (BAN) market is the growing prevalence of chronic illnesses. The escalating incidence of conditions like cardiovascular diseases, diabetes, and respiratory issues has heightened the demand for ongoing monitoring and tailored healthcare solutions. Body Area Networks facilitate remote patient monitoring, allowing for real-time data collection and prompt intervention, which play crucial roles in effective disease management. This technological advancement not only helps in tracking patients' health but also significantly enhances outcomes by enabling healthcare providers to respond swiftly to changes in their patients' conditions. The convergence of these factors is driving market growth.

Restraints in the Body Area Network Market

One significant limitation facing the Body Area Network (BAN) market is the heightened apprehension surrounding data security and privacy. Given that these networks gather and transmit delicate health information, ensuring the confidentiality and protection of this data is of utmost importance. Concerns about unauthorized access, potential data breaches, and the misuse of personal health information are prevalent. To effectively tackle these issues and foster trust among users and healthcare professionals, it is vital to maintain strong data encryption, adopt rigorous privacy protocols, and adhere to regulations like the General Data Protection Regulation (GDPR).

Market Trends of the Body Area Network Market

A prominent trend shaping the Global Body Area Network (BAN) market is the increasing integration of advanced sensor technology. As healthcare demands evolve, the adoption of sophisticated sensors in wearable and implantable devices has surged, enabling precise monitoring of vital health parameters like heart rate, blood pressure, and body temperature. This technological advancement not only enhances the functionality of BAN devices but also ensures the accuracy and timeliness of health data collection. Consequently, this trend is facilitating personalized healthcare solutions, expanding applications across healthcare, sports, and wellness management while meeting the growing consumer demand for actionable health insights and improved health outcomes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Body Area Network Market Size by Device Type & CAGR (2025-2032)

• Market Overview
• Wearable Devices
• Smart bands
• Smartwatches
• Smart earphones
• Implantable Devices

Global Body Area Network Market Size by Components & CAGR (2025-2032)

• Market Overview
• Displays
• Application Processors & Memory Modules, and Pulse Generators
• Electromechanicals
• Communication & Interface Components
• Power Management Units
• Sensors
• Others

Global Body Area Network Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Bluetooth low energy (BLE)
• Zigbee
• Wi-Fi

Global Body Area Network Market Size by Application & CAGR (2025-2032)

• Market Overview
• Medical
• Fitness and Sports
• Military
• Security

Global Body Area Network Market Size & CAGR (2025-2032)

• North America (Device Type, Components, Technology, Application)
  • US
  • Canada
• Europe (Device Type, Components, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Device Type, Components, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Device Type, Components, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Device Type, Components, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fitbit, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fossil Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casio Computer Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medtronic plc (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polar Electro Oy (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobvoi Information Technology Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GOQii (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suunto Oy (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Withings (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AsusTek Computer Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huami Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matrix Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations