天然化妆品市场规模、份额和成长分析（按产品类型、价格分布、分销管道、应用和地区）- 2025-2032 年行业预测

预计到 2023 年天然化妆品市场规模将达到 423.8 亿美元，并从 2024 年的 451.8 亿美元成长到 2032 年的 753.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.6%。

随着消费者环保意识的增强以及对不含有害化学物质的美容产品的日益偏好，美国天然化妆品市场有望实现强劲增长。这种转变正在鼓励像 Tata Harper 这样的品牌优先考虑天然配方，而 Tata Harper 正是建立在合成成分的危害之上的。欧莱雅等行业巨头也在适应这一趋势，推出了植物染髮剂植物来源。为了满足日益增长的天然产品需求，各公司正大幅增加研发投入。这些产品的供应正在透过各种分销管道不断扩大，尤其是线上平台，对超级市场等传统零售商构成了挑战。总体而言，预计市场在未来的预测期内将经历持续成长，反映出消费者偏好的变化。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析
• 原料分析
• 专利分析

天然化妆品市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 护肤
• 头髮护理
• 彩妆
• 香味
• 其他的

天然化妆品市场规模（价格分布和复合年增长率） (2025-2032)

• 市场概况
• 低的
• 中等的
• 高的

天然化妆品市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 在线的
• 离线

天然化妆品市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概况
• 男性
• 女士

天然化妆品市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• L'Oreal SA（France）
• Estee Lauder Companies Inc.（USA）
• Unilever PLC（UK）
• Procter & Gamble Company（USA）
• Shiseido Company, Limited（Japan）
• Beiersdorf AG（Germany）
• Johnson & Johnson（USA）
• Weleda AG（Switzerland）
• Korres SA（Greece）
• Bare Escentuals Beauty Inc.（USA）
• 100% Pure（USA）
• Yves Rocher（France）
• Natura & Co（Brazil）
• Amorepacific Corporation（South Korea）
• L'Occitane en Provence（France）
• Dr. Hauschka（Germany）
• Arbonne International, LLC（USA）
• Tata Harper（USA）
• Herbivore Botanicals（USA）

结论和建议

Natural Cosmetics Market size was valued at USD 42.38 billion in 2023 and is poised to grow from USD 45.18 billion in 2024 to USD 75.33 billion by 2032, growing at a CAGR of 6.6% during the forecast period (2025-2032).

The US Natural Cosmetics Market is primed for robust growth, driven by an increased consumer focus on environmental awareness and a rising preference for beauty products free from harmful chemicals. This shift has prompted brands like Tata Harper, founded in response to the dangers of synthetic ingredients, to prioritize natural formulations. Industry giants such as L'Oreal are also adapting, evidenced by the launch of their plant-based hair color, Botanea. To meet the surging demand for natural products, companies are significantly boosting their R&D investments. The availability of these products is expanding through diverse distribution channels, notably online platforms, which are set to challenge traditional retailers like supermarkets. Overall, the market is expected to experience sustainable growth in the coming forecast period, reflecting changing consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Natural Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Natural Cosmetics Market Segments Analysis

Global Natural Cosmetics Market is segmented by Product Type, Price Range, Distribution Channel, Application and region. Based on Product Type, the market is segmented intoskin care, Hair Care, Color Cosmetics, Fragrances and Others. Based on Price Range, the market is segmented into Low, Medium and High. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Natural Cosmetics Market

Sustainability has become a pivotal factor influencing consumer choices in recent years. Natural cosmetics, frequently made through eco-friendly methods, utilizing renewable materials, and packaged in biodegradable options, resonate with the principles of environmentally aware shoppers. This growing inclination toward minimizing carbon footprints and endorsing ethical brands has significantly propelled the demand for natural cosmetics. As consumers increasingly prioritize products that reflect their values of sustainability and environmental responsibility, the market for natural cosmetics continues to thrive, highlighting the importance of aligning brand practices with consumer expectations in today's eco-conscious landscape.

Restraints in the Natural Cosmetics Market

The natural cosmetics market faces notable challenges related to the sourcing of consistent, high-quality natural and organic ingredients. Manufacturers in this industry frequently depend on specific plant extracts, essential oils, and other natural substances, which can be disrupted by factors such as seasonal changes, climate change impacts, and restricted cultivation regions. This reliance creates significant obstacles in maintaining a reliable supply chain for these essential ingredients. These difficulties can be particularly pronounced for smaller manufacturers or those located in remote areas, ultimately hampering their ability to produce products consistently while maintaining the desired quality associated with natural cosmetics.

Market Trends of the Natural Cosmetics Market

The Natural Cosmetics market is witnessing a notable trend towards clean and transparent beauty, driven by consumer awareness and demand for safe, eco-friendly products. As shoppers become more discerning about the ingredients in their cosmetics, they increasingly prefer brands that disclose their formulations and eschew harmful chemicals, synthetic fragrances, and toxins. This heightened focus on ingredient integrity not only empowers consumers but also fosters brand loyalty among those seeking ethical and sustainable choices. Consequently, companies championing transparency and clean beauty principles are reaping benefits, reflecting a significant shift in purchasing behaviors within the natural cosmetics landscape as we move into 2024.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Natural Cosmetics Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Skin Care
• Hair Care
• Color Cosmetics
• Fragrances
• Others

Global Natural Cosmetics Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Natural Cosmetics Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Natural Cosmetics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Natural Cosmetics Market Size & CAGR (2025-2032)

• North America (Product Type, Price Range, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product Type, Price Range, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Price Range, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Price Range, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Price Range, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weleda AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Korres S.A. (Greece)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bare Escentuals Beauty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 100% Pure (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yves Rocher (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane en Provence (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Hauschka (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arbonne International, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Harper (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbivore Botanicals (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations