联网玩具市场规模、份额和成长分析（按介面、分销管道和地区）- 产业预测 2025-2032

2023 年全球连网玩具市场规模价值 124 亿美元，预计将从 2024 年的 155.6 亿美元成长到 2032 年的 957.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 25.5%。

由于技术进步、消费者对互动和教育玩具的需求不断增长以及物联网 (IoT) 设备整合度不断提高，全球连网玩具市场正在经历强劲成长。这些创新玩具结合了实体和数位组件，透过感测器、摄影机和无线连接等功能提供丰富的游戏体验。一个显着的趋势是混合式游戏的兴起，它鼓励孩子们学习。连网玩具透过提供个人化内容和即时回馈吸引了家长和教育工作者。市场上的产品种类繁多，从互动玩偶到扩增实境玩具套装，主要企业优先考虑安全并注重创新，同时解决资料隐私和安全方面的担忧。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

连网玩具市场规模（依年龄层划分）及复合年增长率（2025-2032 年）

• 市场概况
• 5岁
• 6至8岁
• 9-12岁
• 青少年（13-19岁）

连网玩具市场规模（按介面和复合年增长率） (2025-2032)

• 市场概况
• 智慧型手机
• 药片
• 主机和 PC
• 穿戴式装置

连网玩具市场规模（依技术及复合年增长率） (2025-2032)

• 市场概况
• Wi-Fi
• Bluetooth
• 无线射频识别 (RFID) 或近距离场通讯(NFC)
• 人工智慧（AI）
• 扩增实境(AR) 和虚拟实境 (VR)

连网玩具市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 网路零售
• 线下零售
• 专卖店
• 直接销售

连网玩具市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 应用程式连接玩具
• 声控玩具
• 无萤幕连网玩具
• 穿戴式一体化智慧玩具
• 机器人和可程式设计玩具
• 智慧人偶与玩偶

连网玩具市场规模（依应用划分）及复合年增长率（2025-2032）

• 市场概况
• 教育
• 娱乐
• 健身与健康
• 安全与监控

连网玩具市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Mattel（US）
• Hasbro（US）
• LEGO（Denmark）
• Sony Interactive Entertainment（Japan）
• VTech（Hong Kong）
• UBTECH Robotics（China）
• Sphero（US）
• Wonder Workshop（US）
• DJI（China）
• Digital Dream Labs（US）
• WowWee（Hong Kong）
• Miko（India）
• Makeblock（China）
• PlayShifu（India）
• Anki（US）
• Fisher-Price（US）
• VTech Electronics（Hong Kong）
• Clementoni（Italy）
• Ravensburger（Germany）

结论和建议

Global Connected Toys Market size was valued at USD 12.4 billion in 2023 and is poised to grow from USD 15.56 billion in 2024 to USD 95.77 billion by 2032, growing at a CAGR of 25.5% during the forecast period (2025-2032).

The global connected toys market is witnessing robust growth, driven by technological advancements, rising consumer demand for interactive and educational toys, and the increasing integration of Internet of Things (IoT) devices. These innovative toys, which combine physical and digital components, offer enriched play experiences through features like sensors, cameras, and wireless connectivity. A notable trend is the rise of blended play, enhancing learning and engagement for children. Connected toys provide personalized content and real-time feedback, appealing to parents and educators alike. The market includes diverse products, from interactive dolls to augmented reality playsets, with key players focusing on innovation while prioritizing safety and addressing concerns around data privacy and security.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Connected Toys market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Connected Toys Market Segments Analysis

Global Connected Toys Market is segmented by Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application and region. Based on Age Group, the market is segmented into 5 years, 6-8 years, 9-12 years and Teenagers (13-19 years). Based on Interfacing Device, the market is segmented into Smartphones, Tablets, Consoles & PCs and Wearables. Based on Technology, the market is segmented into Wi-Fi, Bluetooth, Radio Frequency Identification (RFID) or Near Field Communication (NFC), Artificial Intelligence (AI) and Augmented Reality (AR) and Virtual Reality (VR). Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail, Specialty Stores and Direct Sales. Based on Type, the market is segmented into App-Connected Toys, Voice-Activated Toys, Screenless Connected Toys, Smart Toys with Wearable Integration, Robotics & Programmable Toys and Smart Action Figures and Dolls. Based on Application, the market is segmented into Educational, Entertainment, Fitness and Health and Security and Monitoring. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Connected Toys Market

The global connected toys market is propelled by significant technological advancements such as the Internet of Things (IoT), Artificial Intelligence (AI), and augmented reality (AR). These innovations facilitate the creation of toys that provide interactive and immersive experiences, greatly improving children's engagement and learning outcomes. The incorporation of sensors, connectivity, and intelligent features into toys has resulted in increased demand among tech-savvy consumers who are on the lookout for innovative and educational play alternatives. As a result, the market is witnessing a robust growth trajectory, reflecting the evolving preferences of families eager for modern, interactive play experiences.

Restraints in the Global Connected Toys Market

The Global Connected Toys market is facing significant constraints due to concerns surrounding privacy and data security. These toys frequently gather and share personal information, which can lead to potential vulnerabilities that put sensitive data at risk and may endanger children's safety. As regulatory oversight on data protection becomes more stringent, manufacturers are under increasing pressure to implement comprehensive security measures. This uncertainty has created reluctance among parents and guardians, hampering the adoption of connected toys in the market. Consequently, these issues represent a considerable obstacle for the growth and acceptance of connected toys globally.

Market Trends of the Global Connected Toys Market

The Global Connected Toys market is experiencing a significant upward trend, driven by the integration of Internet of Things (IoT) technology that enhances interactivity and engagement. These advanced toys facilitate internet connectivity, offering features like remote control, data collection, and real-time updates. The incorporation of sensors, cameras, and voice recognition fosters immersive, personalized experiences for children. Additionally, IoT-enabled toys seamlessly connect with smartphones and tablets, allowing parents to monitor and interact with their children during playtime. This convergence of technology is creating a vibrant market landscape, appealing to tech-savvy parents seeking innovative, safe, and educational play solutions for their children.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Connected Toys Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• 5 years
• 6-8 years
• 9-12 years
• Teenagers (13-19 years)

Global Connected Toys Market Size by Interfacing Device & CAGR (2025-2032)

• Market Overview
• Smartphones
• Tablets
• Consoles & PCs
• Wearables

Global Connected Toys Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Wi-Fi
• Bluetooth
• Radio Frequency Identification (RFID) or Near Field Communication (NFC)
• Artificial Intelligence (AI)
• Augmented Reality (AR) and Virtual Reality (VR)

Global Connected Toys Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Offline Retail
• Specialty Stores
• Direct Sales

Global Connected Toys Market Size by Type & CAGR (2025-2032)

• Market Overview
• App-Connected Toys
• Voice-Activated Toys
• Screenless Connected Toys
• Smart Toys with Wearable Integration
• Robotics & Programmable Toys
• Smart Action Figures and Dolls

Global Connected Toys Market Size by Application & CAGR (2025-2032)

• Market Overview
• Educational
• Entertainment
• Fitness and Health
• Security and Monitoring

Global Connected Toys Market Size & CAGR (2025-2032)

• North America (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
  • US
  • Canada
• Europe (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Age Group, Interfacing Device, Technology, Distribution Channel, Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Mattel (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hasbro (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LEGO (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Interactive Entertainment (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTech (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UBTECH Robotics (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sphero (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wonder Workshop (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DJI (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digital Dream Labs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WowWee (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miko (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Makeblock (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PlayShifu (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anki (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fisher-Price (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTech Electronics (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clementoni (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ravensburger (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations