电子邮件行销软体市场规模、份额和成长分析（按通路、应用和地区）- 产业预测 2025-2032

预计 2023 年全球电子邮件行销软体市场规模将达到 19 亿美元，并从 2024 年的 21.3 亿美元成长到 2032 年的 54 亿美元，预测期内（2025-2032 年）的复合年增长率为 12.3%。

随着越来越多的企业意识到与目标客户沟通和互动的重要性，全球电子邮件行销软体市场正在经历显着的扩张。该软体为企业提供创建、自动化、分析和优化电子邮件行销软体宣传活动的基本工具，最终增强客户互动并推动业务成长。主要成长动力包括对数位行销策略日益增长的偏好、对个人化沟通的需求以及电子邮件行销软体宣传活动提供的明确投资回报。零售、电子商务、金融和医疗保健等行业正在积极使用这些工具来吸引受众并提高品牌忠诚度。一个值得注意的趋势是采用人工智慧和机器学习等先进技术来改善宣传活动的定位和自动化，同时确保遵守 GDPR 和 CCPA 等资料保护条例。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

电子邮件行销软体市场规模（按通路和复合年增长率）（2025-2032）

• 市场概况
• 对于企业
• B2C

电子邮件行销软体市场规模（按部署和复合年增长率） (2025-2032)

• 市场概况
• 云端基础
• 本地

电子邮件行销软体市场规模（按公司规模和复合年增长率） (2025-2032)

• 市场概况
• 中小型企业
• 大型企业

电子邮件行销软体市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 电子邮件行销软体潜在客户开发
• 销售报告
• 客户管理
• 范本管理
• 报告和分析
• 其他的

电子邮件行销软体市场规模（按垂直产业和复合年增长率） (2025-2032)

• 市场概况
• BFSI
• 资讯科技和通讯
• 零售
• 利用资讯科技提供的服务
• 卫生保健
• 消费品
• 旅行和交​​流
• 其他的

电子邮件行销软体市场规模（按地区和复合年增长率）（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Mailchimp（US）
• GetResponse（Poland）
• ActiveCampaign（US）
• ConvertKit（US）
• AWeber（US）
• Constant Contact（US）
• Sendinblue（France）
• HubSpot（US）
• Zoho Campaigns（India）
• Drip（US）
• MailerLite（Lithuania）
• Omnisend（UK）
• Benchmark（US）
• iContact（US）
• Brevo（previously Sendinblue）（France）
• MailerLite（Lithuania）
• GetResponse（Poland）
• ActiveCampaign（US）
• ConvertKit（US）

结论和建议

Global Email Marketing Software Market size was valued at USD 1.9 billion in 2023 and is poised to grow from USD 2.13 billion in 2024 to USD 5.4 billion by 2032, growing at a CAGR of 12.3% during the forecast period (2025-2032).

The global email marketing software market is experiencing significant expansion as companies increasingly acknowledge the importance of targeted customer communication and engagement. This software equips organizations with essential tools to create, automate, analyze, and optimize email campaigns, ultimately fostering stronger customer interactions and driving business growth. Key growth drivers include the growing preference for digital marketing strategies, the necessity for personalized communication, and the clear return on investment that email campaigns can deliver. Sectors like retail, e-commerce, finance, and healthcare are actively utilizing these tools to engage audiences and enhance brand loyalty. A notable trend is the adoption of advanced technologies such as AI and machine learning, which improve campaign targeting and automation while ensuring compliance with data protection regulations like GDPR and CCPA.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Email market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Email Market Segments Analysis

Global Email Marketing Software Market is segmented by Channel, Deployment, Enterprise Size, Application, Industry and region. Based on Channel, the market is segmented into B2B and B2C. Based on Deployment, the market is segmented into Cloud Based and On Premise. Based on Enterprise Size, the market is segmented into SMEs and Large Enterprises. Based on Application, the market is segmented into Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting and Analysis and Others. Based on Industry, the market is segmented into BFSI, IT and Telecom, Retail, Information Technology enabled Services, Healthcare, Consumer Goods, Travel and Transportation and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Email Market

The increasing trend toward digitalization and the growing dependence on online marketing strategies have greatly boosted the demand for email marketing software across the globe. Companies of various sizes are acknowledging the necessity of establishing a robust online presence and actively engaging their target audiences through tailored email campaigns. Email marketing software equips businesses with essential tools for segmentation, automation, and analytics, facilitating more effective customer outreach and connection. This ultimately leads to enhanced sales performance and strengthens brand loyalty among consumers, making it a vital component of modern marketing practices in the global landscape.

Restraints in the Global Email Market

The global email market faces significant constraints due to stringent data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). These regulations enforce rigorous standards regarding the collection, storage, and utilization of personal data, compelling email marketing software companies to maneuver through a complicated compliance environment. This complexity often leads to increased operational costs and potential legal challenges. Additionally, non-compliance carries severe penalties, which can hinder the growth and widespread adoption of email marketing software, ultimately impacting the market's overall expansion and innovation in strategies.

Market Trends of the Global Email Market

The global email market is witnessing a significant trend towards personalization and automation, driven by advances in AI and machine learning technologies. Marketers are now prioritizing highly targeted email campaigns by analyzing user behavior and engagement patterns, enabling them to craft messages that resonate on an individual level. The integration of automated workflows facilitates timely follow-ups, optimizing customer engagement and boosting conversion rates. This emphasis on delivering tailored content reflects an industry-wide shift toward enhancing campaign effectiveness and ensuring recipients receive valuable and relevant communication, positioning personalized and automated email strategies as pivotal in achieving marketing success.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Email Marketing Software Market Size by Channel & CAGR (2025-2032)

• Market Overview
• B2B
• B2C

Global Email Marketing Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud Based
• On Premise

Global Email Marketing Software Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• SMEs
• Large Enterprises

Global Email Marketing Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Email Lead Generation
• Sales Reporting
• Customer Management
• Template Management
• Reporting and Analysis
• Others

Global Email Marketing Software Market Size by Industry & CAGR (2025-2032)

• Market Overview
• BFSI
• IT and Telecom
• Retail
• Information Technology enabled Services
• Healthcare
• Consumer Goods
• Travel and Transportation
• Others

Global Email Marketing Software Market Size & CAGR (2025-2032)

• North America (Channel, Deployment, Enterprise Size, Application, Industry)
  • US
  • Canada
• Europe (Channel, Deployment, Enterprise Size, Application, Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Channel, Deployment, Enterprise Size, Application, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Channel, Deployment, Enterprise Size, Application, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Channel, Deployment, Enterprise Size, Application, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Mailchimp (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GetResponse (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ActiveCampaign (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ConvertKit (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWeber (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constant Contact (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sendinblue (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Campaigns (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Drip (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MailerLite (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omnisend (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benchmark (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iContact (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brevo (previously Sendinblue) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MailerLite (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GetResponse (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ActiveCampaign (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ConvertKit (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations