住宅装修市场规模、份额和成长分析（按计划类型、产品、分销管道、最终用途和地区）- 行业预测 2025-2032

2023 年住宅装修市场规模价值 8,676 亿美元，预计将从 2024 年的 9,187.9 亿美元成长到 2032 年的 1,4533.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.9%。

全球住宅装修市场正在经历由消费者偏好变化所驱动的变化，其特点是改建和翻新活动的活性化。这种变化深受现代生活方式和蓬勃发展的 DIY 文化的影响，而大量的线上教学和随时可用的住宅产品则推动了这一变化。地板、家具、厨房和浴室升级以及户外景观美化等主要产品领域的需求强劲。此外，消费者永续性的意识不断增强，推动了人们对节能环保住宅解决方案的兴趣。电子商务平台的快速成长也使得购买住宅产品变得更加方便，随着消费者寻求住宅装修计划的便利性和选择性，进一步推动了整个市场的扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析
• 原料分析

住宅装修市场规模（依计划类型）

• 市场概况
• Do-it-Yourself （DIY）
• Do-it-for-Me（DIFM）

住宅装修市场规模（依产品划分）

• 市场概况
• 建材
• 装饰品和家具
• 家电
• 工具和硬体
• 户外生活

住宅装修市场规模（依分销通路划分）

• 市场概况
• 在线的
• 离线

住宅装修市场规模（依最终用途划分）

• 市场概况
• 厨房升级
• 浴室升级
• 系统升级（暖通空调电气管道）
• 外部更换（屋顶、墙板、窗户）
• 室内扩建及维修

住宅市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• The Home Depot（USA）
• Lowe's Companies, Inc.（USA）
• Kingfisher plc（UK）
• Menard, Inc.（USA）
• Ace Hardware Corporation（USA）
• Travis Perkins plc（UK）
• Ferguson plc（UK）
• Fastenal Company（USA）
• Wesfarmers Limited（Australia）
• True Value Company（USA）
• B&Q（UK）
• OBI Group Holding（Germany）
• Leroy Merlin（France）
• Hornbach Holding AG（Germany）
• Bauhaus AG（Germany）
• Mr. Handyman（USA）
• Power Home Remodeling Group（USA）
• FirstService Corporation（Canada）
• Coit Services, Inc.（USA）

结论和建议

Home Improvement Market size was valued at USD 867.6 billion in 2023 and is poised to grow from USD 918.79 billion in 2024 to USD 1453.39 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The global home improvement market is witnessing a transformation driven by evolving consumer preferences, characterized by an uptick in renovation and remodeling activities. This shift is largely influenced by modern lifestyles and the burgeoning DIY culture, supported by a wealth of online tutorials and readily available home improvement products. Key product segments such as flooring, furniture, kitchen and bathroom upgrades, and outdoor landscaping are experiencing significant demand. Moreover, the rising consumer awareness around sustainability is propelling interest in energy-efficient and eco-friendly home solutions. The rapid growth of e-commerce platforms has also made shopping for home improvement products more accessible, further fueling the market's overall expansion as consumers seek convenience and choice in their home enhancement projects.

Top-down and bottom-up approaches were used to estimate and validate the size of the Home Improvement market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Home Improvement Market Segments Analysis

Global Home Improvement Market is segmented by Project Type, Product, Distribution Channel, End Use and region. Based on Project Type, the market is segmented into Do-it-Yourself (DIY) and Do-it-for-Me (DIFM). Based on Product, the market is segmented into Building Materials, Decor & Furnishings, Home Appliances, Tools & Hardware and Outdoor Living. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End Use, the market is segmented into Kitchen Upgrades, Bathroom Upgrades, System Upgrades (HVAC, Electrical, Plumbing), Exterior Replacements (Roofing, Siding, Windows) and Interior Additions & Alterations. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Home Improvement Market

The Home Improvement market is being propelled by a notable rise in homeowners dedicating resources to renovations and remodeling, driven by changing lifestyles and the pursuit of customized living spaces. The pandemic has intensified this trend, as many individuals, increasingly spending time at home, have sought to upgrade and personalize their environments. Furthermore, the surge in popularity of the do-it-yourself (DIY) movement, supported by readily available online tutorials and a vast selection of home improvement products, has played a crucial role in enhancing market demand, encouraging even more homeowners to take on their own projects.

Restraints in the Home Improvement Market

A significant challenge facing the Home Improvement market is the elevated expenses tied to quality materials, skilled labor, and advanced technologies, which can make home improvement projects unaffordable for certain consumers. Additionally, economic uncertainties and variability in real estate markets can impact consumer spending on renovations and remodeling, particularly during economic downturns, thereby restraining market activities. Furthermore, regulatory hurdles, including building codes and zoning laws, introduce additional complexity and costs that can hinder project execution. Together, these factors create considerable limitations on the growth potential of the home improvement sector, affecting both consumers and service providers alike.

Market Trends of the Home Improvement Market

The home improvement market is witnessing a transformative shift towards environmentally friendly practices, as consumers increasingly prioritize sustainability in their purchasing decisions. This trend is coupled with the integration of smart home technology, enhancing the functionality of products like lighting, security systems, and thermostats. The do-it-yourself (DIY) movement continues to flourish, fueled by accessible online tutorials and a wide range of products catering to home projects. Additionally, the surge in online retail makes it easier for consumers to procure home improvement items. Health and wellness considerations are further shaping interior design, driving demand for products that improve indoor air quality, thus reshaping the market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Home Improvement Market Size by Project Type & CAGR (2025-2032)

• Market Overview
• Do-it-Yourself (DIY)
• Do-it-for-Me (DIFM)

Global Home Improvement Market Size by Product & CAGR (2025-2032)

• Market Overview
• Building Materials
• Decor & Furnishings
• Home Appliances
• Tools & Hardware
• Outdoor Living

Global Home Improvement Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Home Improvement Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Kitchen Upgrades
• Bathroom Upgrades
• System Upgrades (HVAC, Electrical, Plumbing)
• Exterior Replacements (Roofing, Siding, Windows)
• Interior Additions & Alterations

Global Home Improvement Market Size & CAGR (2025-2032)

• North America (Project Type, Product, Distribution Channel, End Use)
  • US
  • Canada
• Europe (Project Type, Product, Distribution Channel, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Project Type, Product, Distribution Channel, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Project Type, Product, Distribution Channel, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Project Type, Product, Distribution Channel, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Home Depot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lowe's Companies, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kingfisher plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Menard, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ace Hardware Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travis Perkins plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferguson plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fastenal Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wesfarmers Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Value Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• B&Q (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OBI Group Holding (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leroy Merlin (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hornbach Holding AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bauhaus AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mr. Handyman (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Power Home Remodeling Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FirstService Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coit Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations