休閒旅游市场规模、份额和成长分析（按旅行者类型、年龄层、消费类型、销售管道和地区）- 产业预测，2025-2032 年

休閒旅游市场规模预计在2023年达到9,500亿美元，并从2024年的1.1兆美元成长到2032年的3.42兆美元，在预测期间（2025-2032年）的复合年增长率为15.3%。

继新冠疫情导致的严重下滑之后，休閒旅游市场正经历动态演变。在疫情之前，国际旅游业的成长主要得益于日益壮大的中阶渴望度过难忘的假期，但旅游限制导致国际观光大幅下滑。由于国内旅游更加重视自然和户外活动，市场目前正在復苏。随着安全问题日益严重，影响出行行为的健康通讯协定仍然至关重要。此外，技术进步正在重塑该行业，行动应用程式和数位行销策略提高了客户参与度。探险旅游、健康旅游和「办公渡假」等小众旅游类别纷纷涌现，反映出旅客对身临其境型体验的渴望。该行业对环境永续实践的适应进一步证明了其韧性和对现代消费者价值观的回应。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

休閒旅游市场规模（按旅行者类型和复合年增长率） (2025-2032)

• 市场概况
• 独奏
• 团体

休閒旅游市场规模（依年龄层划分）及复合年增长率（2025-2032 年）

• 市场概况
• 20岁以下
• 20 至 40 岁
• 年龄 40 岁或以上

休閒旅游市场规模（按支出类型和复合年增长率） (2025-2032)

• 市场概况
• 住宿
• 运输
• 食品和饮料
• 活动与娱乐
• 其他的

休閒旅游市场规模（销售管道划分）及复合年增长率（2025-2032 年）

• 市场概况
• 传统管道
• 线上管道

休閒旅游市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Booking Holdings（美国）
• Expedia 集团（美国）
• Airbnb（美国）
• 携程集团 (中国)
• MakeMyTrip（印度）
• 雅特拉（印度）
• 托马斯·库克（英国）
• Cox & Kings（印度）
• SOTC 旅行社（印度）
• Cleartrip（印度）
• Goibibo（印度）
• EaseMyTrip（印度）
• Club Mahindra（印度）
• Ixigo（印度）
• 阿克巴游记（印度）
• Travelguru（印度）
• 地中海俱乐部（法国）

结论和建议

Leisure Travel Market size was valued at USD 0.95 trillion in 2023 and is poised to grow from USD 1.1 trillion in 2024 to USD 3.42 trillion by 2032, growing at a CAGR of 15.3% during the forecast period (2025-2032).

The leisure travel market is experiencing a dynamic evolution, following a significant downturn due to the COVID-19 pandemic. Pre-pandemic growth was driven by a rising middle class eager for memorable vacations; however, travel restrictions led to a sharp decline in international tourism. Currently, the market is rebounding as domestic travel gains traction, emphasizing nature-based and outdoor activities. Health protocols remain pivotal, influencing travel behaviors amid heightened safety concerns. Moreover, technological advancements are reshaping the sector, with mobile apps and digital marketing strategies enhancing customer engagement. Niche segments, such as adventure travel, wellness tourism, and "workcations" are emerging, reflecting travelers' desires for immersive experiences. The industry's adaptation to environmentally sustainable practices further illustrates its resilience and response to contemporary consumer values.

Top-down and bottom-up approaches were used to estimate and validate the size of the Leisure Travel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Leisure Travel Market Segments Analysis

Global Leisure Travel Market is segmented by Traveler Type, Age Group, Expenditure Type, Sales Channel and region. Based on Traveler Type, the market is segmented into Solo and Group. Based on Age Group, the market is segmented into Up to 20 Years, Between 20 and 40 Years and Above 40 Years. Based on Expenditure Type, the market is segmented into Lodging, Transportation, Food and beverages, Events and entertainment and Others. Based on Sales Channel, the market is segmented into Conventional Channels and Online Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Leisure Travel Market

An increasing segment of the global population is now able to allocate financial resources towards leisure travel, driven by the rise in disposable incomes worldwide. This trend is particularly pronounced among the expanding middle-class demographic in emerging economies, which demonstrates a keen interest in discovering new destinations and enriching their travel experiences. As disposable incomes continue to grow, families and individuals are finding it easier to dedicate a larger portion of their budgets to travel, fueling the ongoing expansion of the leisure travel industry. The combination of greater financial capability and a desire for exploration is propelling this market forward.

Restraints in the Leisure Travel Market

Several economic factors can adversely affect the leisure travel market. Recessions, global uncertainties, and fluctuations in the economy often lead to a decrease in bookings and travel expenditures. During economic downturns, consumers typically cut back on discretionary spending, prioritizing essential expenses over luxury activities like travel. A notable instance of this phenomenon emerged during the aftermath of the COVID-19 pandemic, which imposed significant travel restrictions due to heightened health and safety concerns, coupled with economic anxieties. This scenario underscores how external economic conditions can severely constrain the leisure travel market, leading to reduced consumer confidence and travel participation.

Market Trends of the Leisure Travel Market

The leisure travel market is experiencing a notable shift towards experiential travel, with consumers increasingly prioritizing authentic and immersive experiences over conventional sightseeing. This trend reflects a growing desire among travelers to engage deeply with local cultures, cuisines, and environments, fostering a preference for activities such as cultural immersion, adventure travel, culinary tourism, and ecotourism. In response, travel companies are adapting their offerings by developing experiential-focused packages that prioritize unique activities and personal interactions. This evolution in consumer preferences indicates a broader movement towards meaningful travel experiences, prompting the industry to innovate and curate more enriching itineraries that resonate with the modern traveler's quest for authenticity.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Leisure Travel Market Size by Traveler Type & CAGR (2025-2032)

• Market Overview
• Solo
• Group

Global Leisure Travel Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Up to 20 Years
• Between 20 and 40 Years
• Above 40 Years

Global Leisure Travel Market Size by Expenditure Type & CAGR (2025-2032)

• Market Overview
• Lodging
• Transportation
• Food and beverages
• Events and entertainment
• Others

Global Leisure Travel Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Conventional Channels
• Online Channels

Global Leisure Travel Market Size & CAGR (2025-2032)

• North America (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • US
  • Canada
• Europe (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Traveler Type, Age Group, Expenditure Type, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Booking Holdings (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expedia Group (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trip.com Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MakeMyTrip (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yatra (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thomas Cook (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cox & Kings (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SOTC Travel (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cleartrip (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goibibo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EaseMyTrip (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Mahindra (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ixigo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akbar Travels (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travelguru (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Med (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations