客服中心AI 市场规模、份额、按组件、部署类型、公司规模、通路、应用、最终用途产业和地区分類的成长分析 - 2025-2032 年产业预测

预计到 2023 年客服中心AI 市场规模将达到 20.3 亿美元，从 2024 年的 24.7 亿美元成长到 2032 年的 118.9 亿美元，预测期间（2025-2032 年）的复合年增长率为 21.7%。

截至 2023 年 10 月，客服中心对人工智慧 (AI) 的需求源于对高阶资料分析能力日益增长的需求，以便快速回应客户查询并增强社交媒体平台上的消费者参与度。客服中心软体市场中越来越受欢迎的一些主要 AI 应用包括预测呼叫路由、互动式语音回应 (IVR)、呼叫分析、情绪智慧和对话式 AI。此外，人工智慧主导的聊天机器人正在促进社交媒体上的无缝客户连接，使用户可以在方便的时候联繫客服中心负责人，并从人工智慧系统获得及时和相关的回应。这一转变体现了业界对利用技术改善客户服务和业务效率的重视。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 宏观经济指标
• 价值链分析
• 定价分析
• 技术进步
• 监管格局
• 专利分析

客服中心AI 市场规模（按组件和复合年增长率） (2025-2032)

• 市场概况
• 解决方案
• 服务

客服中心AI 市场规模（按部署类型和复合年增长率） (2025-2032)

• 市场概况
• 云
• 本地

客服中心AI 市场规模（按公司规模和复合年增长率） (2025-2032)

• 市场概况
• 大型企业
• 中小型企业

客服中心AI 市场规模（按通路和复合年增长率） (2025-2032)

• 市场概况
• 嗓音
• 聊天
• 电子邮件
• 社群媒体

客服中心AI 市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 预测呼叫路由
• 旅程编配

客服中心AI 市场规模（依最终用途产业和复合年增长率） (2025-2032)

• 市场概况
• BFSI
• 零售与电子商务
• 通讯
• 卫生保健
• 媒体与娱乐
• 旅游与饭店
• 其他的

客服中心AI 市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• IBM（USA）
• Microsoft（USA）
• Oracle（USA）
• Amazon Web Services（AWS）（USA）
• Google（USA）
• Avaya（USA）
• SAP（Germany）
• NICE（Israel）
• Genesys（USA）
• 8x8 Inc.（USA）
• Zendesk（USA）
• Five9（USA）
• Haptik（India）
• Conversica（USA）
• Inbenta Technologies（USA）
• Kore.ai（USA）
• EdgeVerve Systems（India）
• Avaamo（USA）
• Talkdesk（USA）

结论和建议

Call Center AI Market size was valued at USD 2.03 billion in 2023 and is poised to grow from USD 2.47 billion in 2024 to USD 11.89 billion by 2032, growing at a CAGR of 21.7% during the forecast period (2025-2032).

As of October 2023, the demand for call center artificial intelligence (AI) is being fueled by a growing need for advanced data analytical capabilities to address client inquiries promptly and enhance consumer engagement on social media platforms. Key AI applications gaining traction in the call center software market include predictive call routing, interactive voice response (IVR), call analytics, emotional intelligence, and conversational AI. Additionally, AI-driven chatbots are facilitating seamless client connections on social media, enabling users to reach out to call center representatives at their convenience and receive timely and relevant responses from AI systems. This evolution reflects the industry's focus on leveraging technology to improve customer service and operational efficiency.

Top-down and bottom-up approaches were used to estimate and validate the size of the Call Center AI market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Call Center AI Market Segments Analysis

Global Call Center AI Market is segmented by Component, Deployment Type, Enterprise Size, Channel, Application, End-use Industry and region. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Type, the market is segmented into Cloud and On-Premise. Based on Enterprise Size, the market is segmented into Large Enterprises and Small and Medium-sized Enterprises (SMEs). Based on Channel, the market is segmented into Voice, Chat, Email and Social Media. Based on Application, the market is segmented into Predictive Call Routing and Journey Orchestration. Based on End-use Industry, the market is segmented into BFSI, Retail and E-commerce, Telecommunications, Healthcare, Media and Entertainment, Travel and Hospitality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Call Center AI Market

The Call Center AI market is being significantly propelled by the growing recognition among businesses, across various sectors, of the necessity to offer outstanding customer experiences as a means to achieve a competitive advantage. These AI solutions effectively facilitate personalized interactions, ensure swift query resolution, and offer round-the-clock support, all of which contribute to improved customer satisfaction and loyalty. Moreover, the escalating demand for AI-driven innovations, including chatbots and virtual assistants, stems from the desire to deliver seamless, efficient, and tailored customer service experiences, which are becoming increasingly essential in today's fast-paced business landscape.

Restraints in the Call Center AI Market

The implementation of AI in call centers necessitates the gathering and management of extensive customer data, which poses significant challenges regarding data privacy and security. Organizations are required to establish comprehensive data protection strategies to safeguard customer information and adhere to prevailing data privacy regulations. Failure to protect this data adequately can result in breaches that undermine customer trust and tarnish the organization's reputation, potentially leading to severe legal consequences. As a result, the need for stringent data security measures serves as a considerable restraint within the Call Center AI market, influencing how businesses adopt and utilize these technological advancements.

Market Trends of the Call Center AI Market

The Call Center AI market is witnessing a significant trend towards the adoption of omnichannel customer engagement solutions, driven by the proliferation of diverse communication platforms like phone calls, emails, chat, social media, and messaging apps. Businesses are increasingly prioritizing the delivery of seamless customer experiences, leading to enhanced integration of AI technologies across these channels. This integration allows for personalized and contextually relevant interactions, enabling customers to transition effortlessly between communication modes. As organizations strive to enhance customer satisfaction and loyalty, the emphasis on cohesive omnichannel strategies is reshaping the landscape of the Call Center AI market, fostering innovation and growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Advancement
• Regulatory Landscape
• Patent Analysis

Global Call Center AI Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solutions
• Services

Global Call Center AI Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premise

Global Call Center AI Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium-sized Enterprises (SMEs)

Global Call Center AI Market Size by Channel & CAGR (2025-2032)

• Market Overview
• Voice
• Chat
• Email
• Social Media

Global Call Center AI Market Size by Application & CAGR (2025-2032)

• Market Overview
• Predictive Call Routing
• Journey Orchestration

Global Call Center AI Market Size by End-use Industry & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail and E-commerce
• Telecommunications
• Healthcare
• Media and Entertainment
• Travel and Hospitality
• Others

Global Call Center AI Market Size & CAGR (2025-2032)

• North America (Component, Deployment Type, Enterprise Size, Channel, Application, End-use Industry)
  • US
  • Canada
• Europe (Component, Deployment Type, Enterprise Size, Channel, Application, End-use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Type, Enterprise Size, Channel, Application, End-use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Type, Enterprise Size, Channel, Application, End-use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Type, Enterprise Size, Channel, Application, End-use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NICE (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genesys (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 8x8 Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zendesk (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Five9 (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haptik (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conversica (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inbenta Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kore.ai (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EdgeVerve Systems (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaamo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkdesk (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations