按摩设备市场规模、份额和成长分析（按产品类型、分销管道、最终用户和地区）- 产业预测 2025-2032

2023 年全球按摩设备市场规模为 81 亿美元，预计将从 2024 年的 87.4 亿美元成长到 2032 年的 160.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.9%。

受压力水平上升、久坐的生活方式以及对整体健康的日益关注推动，全球按摩设备市场正在持续增长。主要驱动因素包括家用设备需求的不断增长、技术进步推动产品的创新和可客製化以及健康旅游的兴起。受可支配收入增加和健康意识增强的推动，北美和亚太地区正在引领市场。竞争环境中既有知名品牌，也有新参与企业，提供多样化的产品，包括手持按摩器、电动按摩椅、可携式设备等。随着消费者重视自我护理和健康，预计市场将保持上升势头。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术进步
• 客户和购买标准分析

按摩设备市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 按摩椅
• 背部和肩部按摩器
• 足部和腿部按摩器
• 其他的

按摩设备市场规模（按类型和复合年增长率）（2025-2032）

• 市场概况
• 电
• 非电动

按摩设备市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 大卖场和超级市场
• 专卖店
• 网路销售管道
• 其他的

按摩设备市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 商业的
• 住宅

按摩设备市场规模（按地区及复合年增长率） (2025-2032)

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Osim International（Singapore）
• Beurer GmbH（Germany）
• Family Inada Co., Ltd.（Japan）
• Medtronic plc（Ireland）
• Stryker Corporation（United States）
• Panasonic Corporation（Japan）
• Fuji Medical Instruments Mfg. Co., Ltd.（Japan）
• HoMedics, Inc.（United States）
• Human Touch, LLC（United States）
• Casada International GmbH（Germany）
• OGAWA（Malaysia）
• Rotai Health（China）
• HealthmateForever（United States）
• Breo Company（China）
• JSB Healthcare（India）
• Prospera Corporation（United States）
• Zyllion Inc.（United States）
• iRest Health Science and Technology Co., Ltd.（China）
• Infinity Massage Chairs（United States）
• Kahuna Massage Chair（United States）

结论和建议

Global Massage Equipment Market size was valued at USD 8.1 billion in 2023 and is poised to grow from USD 8.74 billion in 2024 to USD 16.06 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The global massage equipment market is experiencing consistent growth, fueled by escalating stress levels, sedentary lifestyles, and an increasing emphasis on holistic well-being. Key drivers include heightened demand for home-use devices, technological advancements that enable innovative and customizable products, and the expansion of wellness tourism. North America and Asia-Pacific lead the market, supported by rising disposable incomes and increased awareness of health benefits. This highly competitive landscape features both established brands and new players, offering diverse products such as handheld massagers, electric massage chairs, and portable devices. As consumers prioritize self-care and wellness, the market is projected to sustain its upward momentum in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Massage Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Massage Equipment Market Segments Analysis

Global Massage Equipment Market is segmented by Product Type, Type, Distribution Channel, End-user and region. Based on Product Type, the market is segmented into Massage Chairs, Back & Shoulder Massagers, Foot & Leg Massagers and Others. Based on Type, the market is segmented into Electric and Non-Electric. Based on Distribution Channel, the market is segmented into Hypermarket and Supermarket, Specialty Store, Online Sales Channel and Others. Based on End-user, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Massage Equipment Market

The global trend toward health and wellness has prompted a growing number of individuals to seek relaxation methods, stress relief, and enhancements to their overall well-being. Massage therapy has gained recognition as an effective approach to achieving these objectives, leading to increased interest and demand for massage equipment. As more consumers become health-conscious and aware of the therapeutic benefits offered by massage, the market for various massage devices-including massage chairs, handheld massagers, and other related tools-continues to expand. This rising awareness and pursuit of healthier lifestyles are significant drivers propelling the global massage equipment market forward.

Restraints in the Global Massage Equipment Market

The Global Massage Equipment market faces a significant restraint due to the considerable upfront expenses associated with high-end models that offer advanced features and technologies. This financial barrier can deter potential buyers, especially in regions with lower income levels, where affordability is a primary concern. As a result, the initial investment needed for reliable and high-quality massage equipment can restrict its acceptance and popularity, particularly among consumers who are sensitive to price fluctuations. Consequently, this may hinder the market's growth potential as a substantial portion of potential users might seek more affordable alternatives.

Market Trends of the Global Massage Equipment Market

The Global Massage Equipment market is experiencing a significant upward trend, driven by a heightened emphasis on wellness and self-care. As consumers increasingly prioritize health and stress relief, the demand for innovative massage devices, including massage chairs, handheld massagers, and massage cushions, is on the rise. This shift in consumer behavior has prompted manufacturers to create advanced products featuring diverse massage techniques, customizable settings, and integrated smart technologies. As a result, the market is evolving to accommodate a broader range of preferences, positioning itself as a vital component of the growing wellness industry and enhancing consumers' overall quality of life.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technological Advancement
• Customer & Buying Criteria Analysis

Global Massage Equipment Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Massage Chairs
• Back & Shoulder Massagers
• Foot & Leg Massagers
• Others

Global Massage Equipment Market Size by Type & CAGR (2025-2032)

• Market Overview
• Electric
• Non-Electric

Global Massage Equipment Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others

Global Massage Equipment Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Commercial
• Residential

Global Massage Equipment Market Size & CAGR (2025-2032)

• North America (Product Type, Type, Distribution Channel, End-user)
  • US
  • Canada
• Europe (Product Type, Type, Distribution Channel, End-user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Type, Distribution Channel, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Type, Distribution Channel, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Type, Distribution Channel, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Osim International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beurer GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Family Inada Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medtronic plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stryker Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fuji Medical Instruments Mfg. Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HoMedics, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Human Touch, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casada International GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OGAWA (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rotai Health (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HealthmateForever (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Breo Company (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JSB Healthcare (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prospera Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zyllion Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iRest Health Science and Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infinity Massage Chairs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kahuna Massage Chair (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations