个人化礼品市场规模、份额和成长分析（按产品类型、最终用户、分销管道和地区）- 产业预测 2025-2032

个人化礼品市场规模在 2023 年价值 277.5 亿美元，预计将从 2024 年的 298.3 亿美元增长到 2032 年的 532 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.5%。

随着赠送个人化、手工製品的趋势日益增长，未来几年对个人化礼品的需求预计将会增加。消费者环保意识的增强为企业开闢了新的途径，鼓励他们专注于生产由有机和天然材料製成的产品，以最大限度地减少对环境的影响。随着企业适应消费者意愿和不断变化的美学偏好，个人化礼品市场正在不断扩大。为了满足这种需求，公司正在透过扩张线上业务、开设更多实体店和与零售商合作来加强销售策略。此外，智慧型手机使用率的提高数位化的快速发展预计将推动市场成长，扩大个人化礼品的供应，进一步刺激整个预测期内的销售。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

个人化礼品市场规模（依产品类型及复合年增长率） (2025-2032)

• 市场概况
• 衣服
• 巧克力和巧克力拼盘
• 配件
• 日记本和办公桌配件
• 相框和墙壁装饰
• 其他的

个人化礼品市场规模（按最终用户和复合年增长率划分）（2025-2032 年）

• 市场概况
• 女士
• 男性
• 孩子
• 男女通用的

个人化礼品市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 网上分销通路
• 线下分销通路

个人化礼品市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• American Greetings Corporation（USA）
• Cimpress（Netherlands）
• Etsy, Inc.（USA）
• Hallmark Cards, Inc.（USA）
• Things Remembered（USA）
• Zazzle Inc.（USA）
• Vistaprint（Netherlands）
• Uncommon Goods（USA）
• Redbubble（Australia）
• Moonpig Group PLC（United Kingdom）
• Funky Pigeon（United Kingdom）
• Gifts.com（USA）
• Snapfish（USA）
• Card Factory（United Kingdom）
• MyPhoto（USA）
• Printful（USA）
• Custom Ink, LLC（USA）

结论和建议

Personalized Gifts Market size was valued at USD 27.75 billion in 2023 and is poised to grow from USD 29.83 billion in 2024 to USD 53.2 billion by 2032, growing at a CAGR of 7.5% during the forecast period (2025-2032).

The growing trend of gifting personalized and hand-crafted items is set to elevate the demand for personalized gifts in the coming years. Consumers' increasing preference for eco-friendly options is opening new avenues for companies, prompting them to focus on products made from organic and natural materials to minimize environmental impact. The personalized gifts market is experiencing significant expansion as businesses adapt to consumers' spontaneous choices and shifting aesthetic preferences. To capitalize on this demand, companies are enhancing their sales strategies through online presence, additional physical stores, and partnerships with retailers. Moreover, the rise in smartphone usage and rapid digitization is expected to facilitate market growth, broadening the availability of personalized gifts and further stimulating sales throughout the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Personalized Gifts market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Personalized Gifts Market Segments Analysis

Global Personalized Gifts Market is segmented by Product Type, End User, Distribution Channel and region. Based on Product Type, the market is segmented into Personalized Clothing, Personalized Chocolates and Chocolate Platters, Personalized Accessories, Personalized Diaries and Desk Accessories, Personalized Photo Frames and Wall Decoration and Others. Based on End User, the market is segmented into Women, Unisex, Kids and Men. Based on Distribution Channel, the market is segmented into Online Distribution Channel and Offline Distribution Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Personalized Gifts Market

The demand for personalized gifts is significantly propelled by the influence of social media platforms, which effectively highlight unique gift options, share customer reviews, and feature user-generated content. These platforms serve as a vibrant marketplace where influencers and brand ambassadors actively endorse personalized products, enhancing their visibility and attractiveness to a broader audience. By leveraging visually appealing posts and heartfelt testimonials, social media not only showcases innovative gifting ideas but also fosters a community of consumers eager to find distinctive presents. This heightened awareness and engagement on social media ultimately boost the personalized gifts market, driving consumer interest and sales.

Restraints in the Personalized Gifts Market

The personalized gifts market faces significant constraints due to the necessity of collecting and managing personal data, such as names and photos, which are essential for creating customized products. Businesses in this sector are obligated to adhere to stringent data privacy regulations and must establish effective security protocols to safeguard sensitive customer information against unauthorized access, breaches, or misuse. Neglecting to adequately address these data privacy and security issues can lead to severe legal repercussions, damage to brand reputation, and a decline in customer trust, ultimately hindering growth and sustainability in the personalized gifts industry.

Market Trends of the Personalized Gifts Market

The Personalized Gifts market is experiencing a significant trend towards the use of 3D printing technology, driven by consumers' desires for unique and tailored products. This innovation enables businesses to create intricate designs with custom shapes and textures, catering to individual preferences and enhancing the gifting experience. As 3D printing becomes increasingly accessible, companies can streamline production processes, offering faster turnaround times and expanding their product range. This trend not only fosters a culture of exclusivity among consumers but also positions businesses to leverage new revenue streams, making it a pivotal factor in the growth of the personalized gifts market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Personalized Gifts Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Personalized Clothing
• Personalized Chocolates and Chocolate Platters
• Personalized Accessories
• Personalized Diaries and Desk Accessories
• Personalized Photo Frames and Wall Decoration
• Others

Global Personalized Gifts Market Size by End User & CAGR (2025-2032)

• Market Overview
• Women
• Unisex
• Kids
• Men

Global Personalized Gifts Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Distribution Channel
• Offline Distribution Channel

Global Personalized Gifts Market Size & CAGR (2025-2032)

• North America (Product Type, End User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• American Greetings Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cimpress (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Etsy, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hallmark Cards, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Things Remembered (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zazzle Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vistaprint (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uncommon Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Redbubble (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moonpig Group PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Funky Pigeon (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gifts.com (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snapfish (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Card Factory (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MyPhoto (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Printful (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Custom Ink, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations