增强分析市场规模、份额和成长分析（按组件、公司规模、部署类型、垂直和地区）- 产业预测 2025-2032

增强分析市场规模预计到 2023 年将达到 116.6 亿美元，并从 2024 年的 150.5 亿美元扩大到 2032 年的 1161.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 29.1%。

全球增强分析市场正在经历显着成长，这主要归因于对先进资料分析工具的需求不断增加，这主要受到疫情期间产生的资料激增的推动。人工智慧、机器学习和自然语言处理等技术正在改变资料分析，使公司能够做出更快、更明智的决策，以支援业务成长。随着各产业加速数位转型，对高阶分析解决方案的需求持续成长。各公司正在积极合作，以提高其工具的效率并解决特定的行业挑战。例如， 协同效应 Intelligent Systems 在 2022 年 5 月筹集了超过 1,200 万美元，用于进一步开发增强分析，反映该领域强劲的投资环境。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 宏观经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术进步
• 监管格局
• 专利分析

增强分析市场规模（按组件）

• 市场概况
• 软体
• 服务

增强分析市场规模（依公司规模）

• 市场概况
• 中小型企业
• 大型企业

依部署类型分類的增强分析市场规模

• 市场概况
• 云
• 本地

增强分析市场规模（按行业划分）

• 市场概况
• BFSI（银行金融服务保险）
• 资讯科技和通讯
• 零售与电子商务
• 医疗保健和生命科学
• 政府和国防
• 製造业
• 能源和公共
• 运输和物流
• 其他的

增强分析市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• IBM（USA）
• Salesforce, Inc.（USA）
• QlikTech International AB（Sweden）
• SAP SE（Germany）
• Microsoft Corporation（USA）
• SAS Institute Inc.（USA）
• Oracle Corporation（USA）
• Cloud Software Group, Inc.（USA）
• MicroStrategy Incorporated（USA）
• Sisense Ltd.（USA）
• ThoughtSpot Inc.（USA）
• Yellowfin BI（Australia）
• Domo, Inc.（USA）
• GoodData Corporation（USA）
• Softengi（Ukraine）
• Pyramid Analytics（Netherlands）
• Board International（Switzerland）
• Insightsoftware（USA）
• Amazon Web Services, Inc.（USA）
• CognitiveScale（USA）

结论和建议

Augmented Analytics Market size was valued at USD 11.66 billion in 2023 and is poised to grow from USD 15.05 billion in 2024 to USD 116.15 billion by 2032, growing at a CAGR of 29.1% during the forecast period (2025-2032).

The global augmented analytics market is experiencing significant growth due to the increasing demand for advanced data analysis tools, driven largely by the surge in data generated during the pandemic. Technologies like artificial intelligence, machine learning, and natural language processing are transforming data analysis, enabling enterprises to make faster, more informed decisions that support business growth. As industries accelerate their digital transformation, the need for sophisticated analytical solutions continues to rise. Companies are actively collaborating to enhance tool efficiency and address specific industry challenges. Additionally, market players are securing funding to drive innovation; for example, in May 2022, Synergies Intelligent Systems raised over USD 12 million to further its advancements in augmented analytics, reflecting a robust investment climate in this sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Augmented Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Augmented Analytics Market Segments Analysis

Global Augmented Analytics Market is segmented by Component, Enterprise Size, Deployment Type, Vertical and region. Based on Component, the market is segmented into Software and Services. Based on Enterprise Size, the market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on Vertical, the market is segmented into BFSI (Banking, Financial Services, and Insurance), IT and Telecommunications, Retail and E-commerce, Healthcare and Life Sciences, Government and Defense, Manufacturing, Energy and Utilities, Transportation and Logistics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Augmented Analytics Market

The Augmented Analytics market is being significantly driven by the ongoing wave of digital transformation that is revolutionizing business operations worldwide. As competition intensifies, organizations are increasingly embracing cutting-edge digital solutions to stay ahead. Advanced analytics have fundamentally altered how companies analyze data, making it essential for them to derive meaningful insights, make data-driven decisions, and maintain a competitive advantage in their industries. By leveraging sophisticated analytics tools, businesses are not only enhancing their operational efficiencies but also propelling the growth of the global augmented analytics market, as they strive to unlock the full potential of their data resources.

Restraints in the Augmented Analytics Market

The Augmented Analytics market is facing significant restraints due to mounting concerns surrounding data security. In recent years, numerous companies globally have experienced data breaches as they increasingly adopt digital solutions, exposing them to risks of data theft. Given that technology involves the analysis of extensive data sets, it becomes imperative to establish robust security measures to protect essential insights from potential threats. Consequently, the rising challenges associated with data security serve as a barrier to the growth and expansion of the Augmented Analytics market, highlighting the urgent need for solutions that not only enhance analytical capabilities but also ensure data protection.

Market Trends of the Augmented Analytics Market

The Augmented Analytics market is witnessing a significant upward trend, driven by the increased adoption of Artificial Intelligence, Machine Learning, and Natural Language Processing technologies. Organizations are confronted with an exponential growth of data and the urgent need for real-time analysis, compelling them to leverage these advanced technologies for deeper insights. Traditionally reliant on static graphs and charts, businesses now employ strategic integrations of AI and ML to decode vast datasets, enabling them to generate actionable insights rapidly. This evolution not only streamlines data analysis processes but also fosters the development of tailored, impactful solutions, enhancing overall decision-making capabilities.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Patent Analysis

Global Augmented Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services

Global Augmented Analytics Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Small and Medium Enterprises (SMEs)
• Large Enterprises

Global Augmented Analytics Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premise

Global Augmented Analytics Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI (Banking, Financial Services, and Insurance)
• IT and Telecommunications
• Retail and E-commerce
• Healthcare and Life Sciences
• Government and Defense
• Manufacturing
• Energy and Utilities
• Transportation and Logistics
• Others

Global Augmented Analytics Market Size & CAGR (2025-2032)

• North America (Component, Enterprise Size, Deployment Type, Vertical)
  • US
  • Canada
• Europe (Component, Enterprise Size, Deployment Type, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Enterprise Size, Deployment Type, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Enterprise Size, Deployment Type, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Enterprise Size, Deployment Type, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QlikTech International AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloud Software Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yellowfin BI (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Softengi (Ukraine)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pyramid Analytics (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Board International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Insightsoftware (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CognitiveScale (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations