家用电器市场规模、份额、按产品、分销管道、技术、最终用户和地区分類的成长分析 - 产业预测，2025 年至 2032 年

预计到 2023 年全球家电市场规模将达到 6,399.3 亿美元，从 2024 年的 6,764.1 亿美元成长到 2032 年的 10539.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.7%。

截至 2023 年 10 月，由于生活品质的提高、个人消费的增加和偏好的变化，全球家电市场正在经历强劲增长。疫情加剧了在家工作的趋势，刺激了全球对白色家电的需求。无论在已开发市场或新兴市场，购买力的提升都在带来生活方式的改变，对市场扩张有正面影响。节庆季节继续推动高端家电的销售，尤其是在北美和欧洲等成熟市场，而亚洲也由于都市化和人口增长而增长。利用人工智慧、物联网和非接触式介面的智慧家电因其安全性和便利性而越来越受欢迎，例如 LG 在印度推出的支援人工智慧的产品等创新。这一趋势凸显了向先进、节能居家科技的加速转变。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析
• 原料分析

电器产品市场规模（依产品划分）

• 市场概况
• 冰箱
• 洗衣机
• 空调
• 微波炉
• 洗碗机
• 吸尘器
• 热水器
• 其他家电

电器产品市场规模（依分销通路划分）

• 市场概况
• 在线的
• 离线

电器产品市场规模（依技术划分）

• 市场概况
• 智慧家电
• 传统家电

电器产品市场规模（依最终用户划分）

• 市场概况
• 住宅
• 商业的

电器产品市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Whirlpool Corporation（USA）
• LG Electronics（South Korea）
• Samsung Electronics（South Korea）
• Haier Group Corporation（China）
• Electrolux AB（Sweden）
• Panasonic Corporation（Japan）
• BSH Hausgerate GmbH（Germany）
• Midea Group（China）
• Hitachi Appliances Inc.（Japan）
• Arcelik AS（Turkey）
• Sharp Corporation（Japan）
• Toshiba Corporation（Japan）
• Godrej Group（India）
• Hisense Co., Ltd.（China）
• Philips（Netherlands）
• Smeg SpA（Italy）
• Gorenje Group（Slovenia）
• Vestel（Turkey）
• Fisher & Paykel Appliances（New Zealand）
• Liebherr Group（Germany）

结论和建议

Global Household Appliances Market size was valued at USD 639.93 billion in 2023 and is poised to grow from USD 676.41 billion in 2024 to USD 1053.92 billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

As of October 2023, the global home appliances market is experiencing robust growth driven by improvements in quality of life, increased consumer spending, and shifting preferences. The pandemic has intensified the work-from-home trend, spurring demand for white goods worldwide. Enhanced purchasing power across both developed and developing nations has resulted in lifestyle changes that positively impact market expansion. The festive season continues to boost sales of premium appliances, particularly in mature markets like North America and Europe, while Asia sees growth due to urbanization and rising populations. Smart home appliances, utilizing AI, IoT, and touchless interfaces, are gaining traction for their safety and convenience benefits, exemplified by innovations like LG's AI-powered products launched in India. This trend highlights the accelerating shift towards advanced, energy-efficient home technologies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Household Appliances market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Household Appliances Market Segments Analysis

Global Household Appliances Market is segmented by Product, Distribution Channel, Technology, End-User and region. Based on Product, the market is segmented into Refrigerators, Washing Machines, Air Conditioners, Microwave Ovens, Dishwashers, Vacuum Cleaners, Water Heaters and Other Appliances. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Technology, the market is segmented into Smart Appliances and Conventional Appliances. Based on End-User, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Household Appliances Market

The Global Household Appliances market is significantly influenced by the increasing pace of modern life and the prevalence of dual-income families, which fuel the need for time-efficient and user-friendly appliances. This has led to a rising demand for innovative products like robotic vacuum cleaners, smart ovens, and voice-activated devices that offer convenience and save users valuable time. As households seek solutions that enhance productivity and simplify daily tasks, the market for such advanced appliances continues to expand, catering to the preferences of consumers who prioritize efficiency in their busy lifestyles.

Restraints in the Global Household Appliances Market

Concerns related to data privacy and cybersecurity may hinder the growth of the Global Household Appliances market, especially among consumers who are more cautious about adopting smart technologies. As smart appliances become more prevalent, individuals may become apprehensive about how their personal information is collected, stored, and utilized. This wariness can result in reluctance to embrace these innovative products, thereby impacting overall market expansion. Manufacturers and companies must address these concerns by implementing robust security measures and transparent data management practices to foster consumer trust, stimulate adoption, and ultimately drive growth in the smart appliance segment of the market.

Market Trends of the Global Household Appliances Market

The Global Household Appliances market is experiencing a dynamic shift towards smart connectivity, driven by rising consumer demand for innovative, tech-enabled solutions. The integration of appliances with smart technologies and the Internet Of Things (IoT) is now a dominant trend, as homeowners increasingly favor devices that offer remote control capabilities, automation, and real-time data monitoring. This transformation is enhancing convenience, energy efficiency, and user engagement, ultimately leading to higher customer satisfaction. Companies are leveraging this trend by developing smart appliances that seamlessly integrate into smart home ecosystems, marking a significant evolution in consumer preferences and technological advancement within the sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Household Appliances Market Size by Product & CAGR (2025-2032)

• Market Overview
• Refrigerators
• Washing Machines
• Air Conditioners
• Microwave Ovens
• Dishwashers
• Vacuum Cleaners
• Water Heaters
• Other Appliances

Global Household Appliances Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Household Appliances Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Smart Appliances
• Conventional Appliances

Global Household Appliances Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Household Appliances Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Technology, End-User)
  • US
  • Canada
• Europe (Product, Distribution Channel, Technology, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Technology, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Technology, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Technology, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Whirlpool Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BSH Hausgerate GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Midea Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi Appliances Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arcelik A.S. (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smeg S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gorenje Group (Slovenia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vestel (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fisher & Paykel Appliances (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liebherr Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations