矿物质补充剂市场规模、份额和增长分析（按产品、配方、销售管道、应用、最终用途和地区）- 2025-2032 年行业预测

矿物质补充剂市场规模预计到 2023 年将达到 161 亿美元，从 2024 年的 170.3 亿美元增长到 2032 年的 267.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.8%。

随着癌症、骨质疏鬆症和贫血等慢性病的发生率不断上升，矿物质补充剂市场正在迅速扩张。针对这一情况，製药公司发起了社会宣传活动，以宣传更健康的生活方式和服用补充剂的必要性。随着久坐的生活方式和不良的食物选择变得越来越普遍，营养缺乏现像也变得越来越普遍，并对健康产生重大影响。因此，消费者更青睐个人化的预防产品，而不是传统的治疗方法。此外，在政府倡导改善健康习惯的倡议推动下，人们对植物来源补充剂和创新产品开发的兴趣日益浓厚，为市场发展提供了进一步的机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析
• 监管分析

矿物质补充剂市场规模（按产品划分）

• 市场概况
• 钙
• 镁
• 铁
• 钾
• 锌
• 铬
• 碳粉匣
• 其他的

矿物质补充剂市场规模（按配方）

• 市场概况
• 胶囊
• 锭剂
• 粉末
• 液体/凝胶
• 其他的

矿物质补充剂市场规模（按销售管道划分）

• 市场概况
• 药局和药局
• 超级市场和大卖场
• 线上管道

矿物质补充剂市场规模（按用途）

• 市场概况
• 一般健康
• 骨骼和关节健康
• 胃肠道健康
• 免疫
• 其他的

矿物质补充剂市场规模（按最终用途划分）

• 市场概况
• 成人
• 老年人
• 孕妇
• 孩子们
• 婴儿

矿物质补充剂市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Nestle SA（Switzerland）
• Abbott Laboratories（USA）
• Amway Corporation（USA）
• Pfizer Inc.（USA）
• Bayer AG（Germany）
• Glanbia plc（Ireland）
• Herbalife Nutrition Ltd.（USA）
• Nature's Bounty Co.（USA）
• GNC Holdings Inc.（USA）
• Nutrition International（Canada）
• Nu Skin Enterprises, Inc.（USA）
• Nature's Way Products, LLC（USA）
• Otsuka Holdings Co., Ltd.（Japan）
• Kirkland Signature（Costco Wholesale Corporation）（USA）
• Vitabiotics Ltd.（United Kingdom）
• Suntory Holdings Limited（Japan）
• Archer Daniels Midland Company（USA）
• MegaFood（USA）

结论和建议

Mineral Supplements Market size was valued at USD 16.1 billion in 2023 and is poised to grow from USD 17.03 billion in 2024 to USD 26.74 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

The market for mineral supplements is expanding rapidly, fueled by the rising prevalence of chronic conditions such as cancer, osteoporosis, and anemia among the population. In response, pharmaceutical companies are launching social campaigns to promote healthier lifestyles and the need for supplementation, exemplified by Torrent Pharmaceuticals Ltd's #BeShelcalStrong campaign in February 2023, which focused on calcium deficiency awareness. The increasing trend of sedentary lifestyles and poor dietary choices has led to widespread nutritional deficiencies, significantly impacting health. As a result, consumers are now prioritizing personalized preventive products over traditional curative methods. Additionally, the growing interest in plant-based supplements and innovative product development offers further opportunities for market expansion, bolstered by government initiatives promoting better health practices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mineral Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mineral Supplements Market Segments Analysis

Global Mineral Supplements Market is segmented by Product, Formulation, Sales Channel, Application, End-use and region. Based on Product, the market is segmented into Calcium, Magnesium, Iron, Potassium, Zinc, Chromium, Selenium and Others. Based on Formulation, the market is segmented into Capsule, Tablet, Powder, Liquid/Gel and Others. Based on Sales Channel, the market is segmented into Pharmacies & Drug Stores, Supermarkets & Hypermarkets and Online Channels. Based on Application, the market is segmented into General Health, Bone & Joint health, Gastrointestinal Health, Immunity and Others. Based on End-use, the market is segmented into Adults, Geriatric, Pregnant Women, Children and Infants. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mineral Supplements Market

The increasing emphasis on preventive healthcare is motivating people to adopt proactive strategies for their well-being. In this context, mineral supplements are gaining popularity as a simple and effective means to enhance health and avert potential health concerns. As individuals recognize the importance of maintaining optimal health, these supplements are viewed as a practical solution to fill nutritional gaps and promote overall wellness. This trend toward prioritizing health maintenance is driving the demand for mineral supplements, making them an essential component of many people's daily health routines as they seek to ensure long-term vitality and well-being.

Restraints in the Mineral Supplements Market

The Mineral Supplements market faces significant challenges due to the prevalence of counterfeit products that may lack efficacy or, worse, pose health risks to consumers. This situation not only erodes consumer confidence but also creates difficulties for legitimate manufacturers striving to uphold their reputations and brand integrity. As consumers become wary of the quality of mineral supplements available in the market, genuine producers are compelled to invest in stringent quality assurance measures and marketing strategies to differentiate themselves from fraudulent offerings. Ultimately, the presence of fake supplements is a substantial restraint that hinders growth and broader acceptance of authentic mineral products.

Market Trends of the Mineral Supplements Market

The Mineral Supplements market is witnessing a significant trend towards plant-based offerings, driven by the rising popularity of vegan and vegetarian lifestyles. Consumers are increasingly seeking natural, sustainable alternatives to traditional mineral supplements, leading to a surge in plant-based formulations. This shift not only appeals to health-conscious individuals but also aligns with ethical and environmental concerns, propelling demand for vegan-friendly products. As a result, manufacturers are innovating and expanding their product lines to include plant-derived minerals, thus capitalizing on this evolving consumer preference. This trend is expected to continue shaping the market landscape as awareness of health and sustainability increases.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Mineral Supplements Market Size by Product & CAGR (2025-2032)

• Market Overview
• Calcium
• Magnesium
• Iron
• Potassium
• Zinc
• Chromium
• Selenium
• Others

Global Mineral Supplements Market Size by Formulation & CAGR (2025-2032)

• Market Overview
• Capsule
• Tablet
• Powder
• Liquid/Gel
• Others

Global Mineral Supplements Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Pharmacies & Drug Stores
• Supermarkets & Hypermarkets
• Online Channels

Global Mineral Supplements Market Size by Application & CAGR (2025-2032)

• Market Overview
• General Health
• Bone & Joint health
• Gastrointestinal Health
• Immunity
• Others

Global Mineral Supplements Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Adults
• Geriatric
• Pregnant Women
• Children
• Infants

Global Mineral Supplements Market Size & CAGR (2025-2032)

• North America (Product, Formulation, Sales Channel, Application, End-use)
  • US
  • Canada
• Europe (Product, Formulation, Sales Channel, Application, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Formulation, Sales Channel, Application, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Formulation, Sales Channel, Application, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Formulation, Sales Channel, Application, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrition International (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nu Skin Enterprises, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Way Products, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirkland Signature (Costco Wholesale Corporation) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitabiotics Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MegaFood (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations