瑜珈市场规模、份额、按年龄组、交付类型、最终用户和地区进行的成长分析 - 2025 年至 2032 年的产业预测

预计到 2023 年瑜珈市场规模将达到 1,013 亿美元，并从 2024 年的 1,112.3 亿美元成长到 2032 年的 2,349.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 9.8%。

截至 2023 年 10 月，由于人们对身心健康的兴趣日益浓厚，全球瑜珈市场将有望经历显着成长。这种快速增长的动力源于人们对瑜伽健康益处的认识不断提高，以及由于其在社交媒体上越来越受欢迎而成为一种主流生活方式。此外，随着生活节奏的加快和人们减压的意识增强，瑜伽很可能被纳入企业健康计划。瑜珈馆和静修所的激增吸引了越来越多的参与者，而与生活方式相关的健康问题的普遍性凸显了养成更健康习惯的必要性。然而，合格教练的短缺、文化偏见、其他健身趋势的竞争以及与不当行为相关的风险等挑战可能会为这个不断变化的环境中的服务提供者带来障碍。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究

瑜珈市场规模（依年龄层和复合年增长率） (2025-2032)

• 市场概况
• 18 岁以下
• 18-29岁
• 30-50年
• 年龄 50 岁或以上

瑜珈市场规模（按交付类型和复合年增长率） (2025-2032)

• 市场概况
• 线上瑜珈课程
• 线下瑜珈课程
• 瑜珈认证培训项目
• 其他的

瑜珈市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 男性
• 女士

瑜珈市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Lululemon Athletica（Canada）
• Technogym（Italy）
• Shenzhou International（China）
• Six Deuce（USA）
• Sareen Sports Industries（India）
• Rogue Fitness（USA）
• BowFlex, Inc.（USA）
• Gildan（Canada）
• Manduka（USA）
• Jade Yoga（USA）
• PrAna（USA）
• Alo Yoga（USA）
• Yoga Design Lab（USA）
• Gaiam（USA）
• Hugger Mugger（USA）
• Liforme（UK）
• Yogi Bare（UK）
• YogaAccessories（USA）
• Dragonfly Yoga（USA）
• Barefoot Yoga Co.（USA）

结论和建议

Yoga Market size was valued at USD 101.3 billion in 2023 and is poised to grow from USD 111.23 billion in 2024 to USD 234.98 billion by 2032, growing at a CAGR of 9.8% during the forecast period (2025-2032).

As of October 2023, the global yoga market is poised for significant growth driven by a heightened focus on mental and physical well-being. This surge is fueled by increased awareness of yoga's health benefits and its rising popularity on social media, leading to its adoption as a mainstream lifestyle. Additionally, fast-paced living and stress reduction efforts are likely to see yoga integrated into corporate wellness programs. The proliferation of yoga studios and retreats further attracts participants, while the growing prevalence of lifestyle-related health issues underscores the need for healthier habits. However, challenges such as a shortage of qualified instructors, cultural biases, competition from other fitness trends, and risks associated with improper practice may pose barriers for providers in this evolving landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Yoga market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Yoga Market Segments Analysis

Global Yoga Market is segmented by Age Group, Delivery Mode, End-user and region. Based on Age Group, the market is segmented into Below 18 Years, 18-29 Years, 30-50 Years and Above 50 Years. Based on Delivery Mode, the market is segmented into Online Yoga Course, Offline Yoga Course, Yoga Accreditation Training Programs and Others. Based on End-user, the market is segmented into Male and Female. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Yoga Market

The growing incidence of stress-related disorders has heightened global awareness of mental and physical health, making yoga a favored option for individuals seeking to enhance their overall wellness. As people strive to manage stress, improve posture, increase flexibility, and cultivate mindfulness, yoga has gained significant popularity. This trend reflects a broader cultural shift towards prioritizing mental well-being and physical fitness. Consequently, the demand for yoga as an effective tool for maintaining balance and health continues to rise, driven by the desire for holistic self-care practices that address both body and mind.

Restraints in the Yoga Market

The yoga market faces certain limitations due to its deep ties to specific cultural and religious traditions, which may create apprehension for some individuals. While yoga is widely regarded as a holistic approach to health and mindfulness, the association with particular cultural values and beliefs can deter potential practitioners from engaging in the practice. This reluctance to embrace yoga, influenced by concerns regarding cultural appropriation or religious connotations, is anticipated to hinder the overall growth and expansion of the global yoga market both during the study period and in the future.

Market Trends of the Yoga Market

The yoga market is experiencing a significant shift towards digitalization, driven by the popularity of virtual classes. This trend has made yoga more accessible to diverse audiences, allowing practitioners to engage with instructors and communities worldwide from the comfort of their homes. Companies and individual instructors are increasingly adopting online platforms to offer classes, workshops, and wellness programs, catering to varying skill levels and preferences. The integration of technology not only enhances engagement but also broadens market reach, positioning yoga as a globally embraced wellness practice. As this trend continues to evolve, it is set to redefine traditional yoga practices and expand its demographic appeal.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Yoga Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Below 18 Years
• 18-29 Years
• 30-50 Years
• Above 50 Years

Global Yoga Market Size by Delivery Mode & CAGR (2025-2032)

• Market Overview
• Online Yoga Course
• Offline Yoga Course
• Yoga Accreditation Training Programs
• Others

Global Yoga Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Yoga Market Size & CAGR (2025-2032)

• North America (Age Group, Delivery Mode, End-user)
  • US
  • Canada
• Europe (Age Group, Delivery Mode, End-user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Age Group, Delivery Mode, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Age Group, Delivery Mode, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Age Group, Delivery Mode, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Lululemon Athletica (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technogym (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhou International (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Six Deuce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sareen Sports Industries (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rogue Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BowFlex, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gildan (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manduka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jade Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PrAna (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alo Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoga Design Lab (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaiam (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hugger Mugger (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liforme (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yogi Bare (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YogaAccessories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dragonfly Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barefoot Yoga Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations