全地形车市场规模、份额和成长分析（按产品、排气量、应用、推进力和地区）- 2025-2032 年产业预测

2023 年全球全地形车市场规模为 530 万美元，预计将从 2024 年的 552 万美元成长到 2032 年的 768 万美元，预测期间（2025-2032 年）的复合年增长率为 4.2%。

由于户外运动越来越受欢迎、探险公园和步道公园不断增加以及农业和军事领域的需求不断增长，全地形车（ATV）市场正在经历显着增长。已开发国家和发展中国家的可支配收入不断增加，进一步刺激了对全地形车的需求。汽油动力全地形车的激增是由于其在运动和军事应用方面的多功能性，重型车型通常使用柴油引擎来完成重型工作。同时，电动全地形车作为环保选择在欧洲和北美越来越受欢迎。燃料价格波动和环境问题等因素正在推动人们向电动车的转变，而马达技术的进步使得它们比传统燃料驱动的汽车更强大、更有吸引力。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全地形车市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 对于年轻人来说
• 对于成年人

全地形车市场规模依引擎排气量及复合年增长率划分（2025-2032 年）

• 市场概况
• 400cc以下
• 400cc～800cc
• 800cc以上

全地形车市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概况
• 实用工具
• 运动的
• 休閒
• 军队

全地形车市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 汽油
• 柴油引擎
• 电

全地形车市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Polaris Inc.（USA）
• Honda Motor Co., Ltd.（Japan）
• Textron Inc.（USA）
• Yamaha Motor Co., Ltd.（Japan）
• Kawasaki Heavy Industries, Ltd.（Japan）
• Suzuki Motor Corporation（Japan）
• CFMOTO（China）
• KYMCO（Taiwan）
• John Deere（USA）
• Hisun Motors Corp., USA（China/USA）
• Arctic Cat Inc.（USA）
• Argo XTV（Canada）
• Cectek Corporation（Taiwan）
• Mahindra & Mahindra Ltd.（India）
• KTM AG（Austria）
• Linhai Co., Ltd.（China）
• Massimo Motor Sports LLC（USA）
• ODES Industries Inc（USA）
• TGB Co., Ltd.（Taiwan）

结论和建议

Global All-terrain Vehicle Market size was valued at USD 5.3 million in 2023 and is poised to grow from USD 5.52 million in 2024 to USD 7.68 million by 2032, growing at a CAGR of 4.2% during the forecast period (2025-2032).

The market for all-terrain vehicles (ATVs) is experiencing significant growth, driven by the increasing popularity of outdoor sports, a rise in adventure and trail parks, and heightened demand from agricultural and military sectors. Growing disposable incomes in both developed and developing countries are further elevating ATV demand. The surge in gasoline ATV usage stems from their versatility in sports and military applications, while heavy-duty models often utilize diesel engines for robust tasks. Meanwhile, electric ATVs are becoming more prevalent in Europe and North America as eco-friendly alternatives. Factors such as fluctuating fuel prices and environmental concerns are spurring the transition to electric vehicles, with advancements in electric motor technology enhancing performance and appeal over traditional fuel-driven options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global All-Terrain Vehicle market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global All-Terrain Vehicle Market Segments Analysis

Global All-terrain Vehicle Market is segmented by Product, Displacement, Application, Propulsion and region. Based on Product, the market is segmented into Young and Adult. Based on Displacement, the market is segmented into Below 400cc, 400cc - 800cc and Above 800cc. Based on Application, the market is segmented into Utility, Sports, Recreation and Military. Based on Propulsion, the market is segmented into Gasoline, Diesel and Electric. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global All-Terrain Vehicle Market

The Global All-Terrain Vehicle (ATV) market is experiencing significant growth driven by multiple factors, notably the rising demand from military organizations. A recent example includes the provision of 20 ATV battle buggies to the Ukrainian forces in December 2023, showcasing the increasing reliance on these vehicles for tactical purposes. This delivery was made possible through the dedicated efforts of a volunteer movement supported by major industrial companies. Additionally, ATVs are becoming essential in the agricultural sector, utilized for various tasks such as weed control, livestock management, and general transportation, further fueling the market's expansion across diverse applications.

Restraints in the Global All-Terrain Vehicle Market

Although the Global All-Terrain Vehicle market is expanding in various regions, the substantial initial investment needed to acquire these vehicles poses a challenge to market growth. The elevated prices associated with all-terrain vehicles can deter potential buyers, hampering overall demand. Additionally, the increasing occurrence of ATV-related accidents presents a significant concern, further limiting consumer interest in off-road vehicles. In developing nations, regulatory measures have been implemented to address ATV safety; however, widespread disregard for these laws has inadvertently led to driving injuries and fatalities, primarily stemming from a lack of awareness among operators.

Market Trends of the Global All-Terrain Vehicle Market

The Global All-Terrain Vehicle (ATV) market is experiencing substantial growth, driven by a surge in consumer interest for off-road recreational activities and adventure sports. Advanced technology integration in ATVs, such as GPS tracking and Bluetooth capabilities, is enhancing user experience and safety, while innovations like electric quad bikes and sophisticated control systems are attracting a broader audience. These developments coincide with a booming tourism sector, increased urbanization, and rising disposable incomes that are stimulating demand. As adventure tourism becomes more popular, the market is positioned for continuous growth, underscoring the importance of innovation in meeting evolving consumer expectations.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global All-terrain Vehicle Market Size by Product & CAGR (2025-2032)

• Market Overview
• Young
• Adult

Global All-terrain Vehicle Market Size by Displacement & CAGR (2025-2032)

• Market Overview
• Below 400cc
• 400cc - 800cc
• Above 800cc

Global All-terrain Vehicle Market Size by Application & CAGR (2025-2032)

• Market Overview
• Utility
• Sports
• Recreation
• Military

Global All-terrain Vehicle Market Size by Propulsion & CAGR (2025-2032)

• Market Overview
• Gasoline
• Diesel
• Electric

Global All-terrain Vehicle Market Size & CAGR (2025-2032)

• North America (Product, Displacement, Application, Propulsion)
  • US
  • Canada
• Europe (Product, Displacement, Application, Propulsion)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Displacement, Application, Propulsion)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Displacement, Application, Propulsion)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Displacement, Application, Propulsion)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Polaris Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Textron Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kawasaki Heavy Industries, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CFMOTO (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KYMCO (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Deere (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisun Motors Corp., USA (China/USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arctic Cat Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Argo XTV (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cectek Corporation (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahindra & Mahindra Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KTM AG (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Linhai Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Massimo Motor Sports LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ODES Industries Inc (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TGB Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations