防伪包装市场规模、份额和成长分析（按技术、应用和地区）- 产业预测 2025-2032

防伪包装市场规模预计到2023年将达到1744亿美元，从2024年的1953.3亿美元增长到2032年的4836.2亿美元，在预测期内（2025-2032年）的复合年增长率为12.0%。

根据市场发展洞察，由于已开发经济体和新兴经济体的政府法规不断加强，旨在消除仿冒品，防伪包装的需求预计将大幅增长。随着各国政府透过食品和医疗保健包装等领域的优惠政策加强对防伪技术的支持，食品饮料、个人护理和医药等行业正在刺激包装市场的扩张。 COVID-19 疫情进一步加速了药品和个人护理产品的销售，增加了对有效的防伪解决方案的需求。然而，生产成本高以及消费者对此类技术缺乏认识等挑战仍然是障碍。总体而言，防伪包装产业预计将蓬勃发展，尤其是在未来几年，因为企业优先考虑品牌保护和供应链完整性。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术进步

防伪包装市场规模：依技术及复合年增长率（2025-2032）

• 市场概况
• 大规模编码
• 条码
• 数位批量连续出版
• 数位大规模加密
• 无线射频识别 (RFID)
• 全息图
• 法医学标记
• 窜改证据
• 其他技术

防伪包装市场规模：依应用与复合年增长率（2025-2032）

• 市场概况
• 药品
• 饮食
• 服装和鞋类
• 车
• 个人护理
• 电气和电子
• 奢侈品
• 其他的

防伪包装市场规模：依地区及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Avery Dennison Corporation（United States）
• 3M Company（United States）
• CCL Industries Inc.（Canada）
• DuPont（United States）
• Zebra Technologies Corporation（United States）
• SATO Holdings Corporation（Japan）
• SICPA Holding SA（Switzerland）
• Applied DNA Sciences（United States）
• Authentix（United States）
• AlpVision SA（Switzerland）
• Amcor Plc（Switzerland）
• Markem-Imaje（Switzerland）
• ACG Group（India）
• Tesa SE（Germany）
• HID Global Corporation（United States）
• DigiSeal Inc.（United States）
• BrandProtect GmbH（Germany）
• 3D AG（Switzerland）
• Huhtamaki（Finland）

结论和建议

Anti-counterfeit Packaging Market size was valued at USD 174.4 billion in 2023 and is poised to grow from USD 195.33 billion in 2024 to USD 483.62 billion by 2032, growing at a CAGR of 12.0% during the forecast period (2025-2032).

Market insights indicate that the demand for anti-counterfeit packaging is poised for significant growth, driven by heightened government regulations aimed at eliminating counterfeit goods in both developed and emerging economies. As governments enhance support for anti-counterfeit technologies through favorable policies in sectors like food and healthcare packaging, industries such as food & beverage, personal care, and pharmaceuticals are fueling the packaging market's expansion. The COVID-19 pandemic has further accelerated sales in pharmaceuticals and personal care, intensifying the need for effective anti-counterfeit solutions. However, challenges such as high manufacturing costs and a lack of consumer awareness about these technologies remain obstacles. Overall, the anti-counterfeit packaging industry is expected to thrive, particularly as businesses prioritize brand protection and supply chain integrity in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Anti-Counterfeit Packaging market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Anti-Counterfeit Packaging Market Segments Analysis

Global Anti-counterfeit Packaging Market is segmented by Technology, Application and region. Based on Technology, the market is segmented into Mass Encoding, Barcodes, Digital Mass Serialization, Digital Mass Encryption, Radio Frequency Identification (RFID), Holograms, Forensic Markers, Tamper Evidence and Other Technologies. Based on Application, the market is segmented into Pharmaceutical, Food & Beverage, Apparel & Footwear, Automotive, Personal Care, Electrical & Electronics, Luxury Goods and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Anti-Counterfeit Packaging Market

The escalating rates of criminal activity have significantly heightened the necessity for innovative anti-counterfeit packaging solutions. As online pharmacies flourish, the risk of counterfeit medications has surged, posing serious threats to consumer safety. In this context, advanced anti-counterfeit packaging equipped with digital verification tools and unique identification codes plays a crucial role. These features empower both consumers and regulatory bodies to authenticate the legitimacy of products effectively. Consequently, the rising demand for reliable anti-counterfeit measures is driven by the urgent need to combat the circulation of counterfeit drugs, ensuring authenticity and safety in the marketplace.

Restraints in the Anti-Counterfeit Packaging Market

The Anti-Counterfeit Packaging market faces significant restraints due to the substantial capital investment required for implementing advanced anti-counterfeit technologies. The initial and ongoing expenses associated with these innovative solutions can be prohibitively high, deterring new entrants from entering the market. New companies often need to allocate resources not only to invest in state-of-the-art technologies that guarantee product authenticity but also to establish reliable logistics systems, including acquiring a fleet of vehicles for secure and timely distribution, particularly in the pharmaceutical industry. These factors cumulatively heighten the financial burden, creating a challenging environment for emerging competitors looking to penetrate the market.

Market Trends of the Anti-Counterfeit Packaging Market

The Anti-Counterfeit Packaging market is witnessing a robust trend toward customized solutions that cater to the unique needs of various industries. This adaptability allows manufacturers to employ advanced authentication technologies, such as holographic labels and unique serial numbers, which are particularly in demand among luxury goods producers. By effectively combating counterfeit products, these solutions not only safeguard brand reputation but also enhance consumer trust, thus driving market growth. As industries increasingly recognize the importance of protecting their products, the demand for tailored anti-counterfeit packaging solutions is expected to surge, offering substantial opportunities for innovation and competitive advantage.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Anti-counterfeit Packaging Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Mass Encoding
• Barcodes
• Digital Mass Serialization
• Digital Mass Encryption
• Radio Frequency Identification (RFID)
• Holograms
• Forensic Markers
• Tamper Evidence
• Other Technologies

Global Anti-counterfeit Packaging Market Size by Application & CAGR (2025-2032)

• Market Overview
• Pharmaceutical
• Food & Beverage
• Apparel & Footwear
• Automotive
• Personal Care
• Electrical & Electronics
• Luxury Goods
• Others

Global Anti-counterfeit Packaging Market Size & CAGR (2025-2032)

• North America (Technology, Application)
  • US
  • Canada
• Europe (Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Avery Dennison Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CCL Industries Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DuPont (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SATO Holdings Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SICPA Holding SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Applied DNA Sciences (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Authentix (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AlpVision SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amcor Plc (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Markem-Imaje (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ACG Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tesa SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HID Global Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DigiSeal Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrandProtect GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3D AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huhtamaki (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations