干邑白兰地市场规模、份额和成长分析（按等级、类型、分销管道和地区）- 2025-2032 年行业预测

2023 年干邑白兰地市场规模价值为 44.5 亿美元，预计将从 2024 年的 46.1 亿美元增长到 2032 年的 60.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 3.5%。

全球干邑白兰地市场正在经历显着成长，主要原因是新兴国家可支配收入的提高推动了消费者对高檔酒精饮料的支出。千禧世代的体验式饮酒趋势和对手工产品日益增长的偏好进一步推动了这个市场的发展。虽然现有品牌的创新行销策略和多样化产品阵容正在吸引新客户，但透过细緻的蒸馏过程和熟练调酒师的专业技术创造的干邑白兰地的卓越品质，使其成为鑑赏家的奢华选择。干邑白兰地的独特性、传统性和收藏价值相结合，增强了它的稀有性和吸引力。此外，製造商也正在透过独特的陈化技术和口味进行创新，以吸引更广泛的消费者，从而支持市场的持续扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

干邑白兰地市场规模（依等级划分）及复合年增长率（2025-2032 年）

• 市场概况
• VS
• VSOP
• 其他的

干邑白兰地市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 价值
• 优质的
• 高端溢价
• 超保费

干邑白兰地市场规模（依分销管道和复合年增长率） (2025-2032)

• 市场概况
• On-Trade
• Off-Trade

干邑白兰地市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• LVMH Moet Hennessy Louis Vuitton（France）
• Remy Cointreau（France）
• Pernod Ricard（France）
• Diageo plc（United Kingdom）
• Brown-Forman Corporation（United States）
• Constellation Brands, Inc.（United States）
• MGP Ingredients, Inc.（United States）
• Luzhou Laojiao Co., Ltd.（China）
• Kweichow Moutai Co., Ltd.（China）
• Wuliangye Yibin Co., Ltd.（China）
• Camus Cognac（France）
• Thomas Hine & Co.（France）
• Maison Ferrand（France）
• Cognac Meukow（France）
• Louis Royer（France）
• Courvoisier SAS（France）
• Zino Davidoff Group（Switzerland）
• E. Remy Martin & Co.（France）
• Hennessy（France）
• Kelt Cognac（France）

结论和建议

Cognac Market size was valued at USD 4.45 billion in 2023 and is poised to grow from USD 4.61 billion in 2024 to USD 6.06 billion by 2032, growing at a CAGR of 3.5% during the forecast period (2025-2032).

The global cognac market is experiencing significant growth, driven primarily by rising disposable incomes in emerging economies that enhance consumer spending on premium alcoholic beverages. The trend towards "experiential drinking" and the increasing preference for artisanal products among millennials further bolster this market. Innovative marketing strategies and diverse offerings from established brands attract new customers, while the exceptional quality of cognac-resulting from meticulous distillation processes and the expertise of master blenders-positions it as a luxury choice for enthusiasts. The exclusivity, heritage, and collectible nature of cognac heighten its appeal, combining rarity with desirability. Additionally, manufacturers are innovating with unique aging techniques and flavor profiles, catering to a broader audience and driving ongoing market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cognac market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cognac Market Segments Analysis

Global Cognac Market is segmented by Grade, Type, Distribution Channel and region. Based on Grade, the market is segmented into V.S., V.S.O.P. and Others. Based on Type, the market is segmented into Value, Premium, High-end Premium and Super Premium. Based on Distribution Channel, the market is segmented into On-Trade and Off-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Cognac Market

The cognac market is witnessing significant growth driven by a surge in consumer interest in premium and luxury alcoholic beverages. As disposable incomes rise, particularly in regions like North America and Asia-Pacific, there is an increasing willingness among consumers to invest in higher-quality products. This evolving trend is propelling the market forward, enhancing the demand for aged cognac varieties such as XO (Extra Old) and VSOP (Very Superior Old Pale). As consumers seek refined and superior drinking experiences, the cognac market is positioned for continued expansion, reflecting an evolving palate and an appreciation for excellence in spirits.

Restraints in the Cognac Market

The cognac market faces significant challenges due to competition from other premium spirits such as whiskey, rum, and vodka. These alternatives possess comparable qualities and appeal to a broad consumer audience, posing a substantial threat to cognac's market share. As consumers in emerging economies increasingly opt for these substitutes, the demand for cognac is likely to diminish, putting additional pressure on its market presence. Consequently, the rise of these competing spirits is expected to limit cognac's growth potential in the global market, making it essential for producers to address these competitive pressures to maintain their relevance.

Market Trends of the Cognac Market

The Cognac market is witnessing a significant surge in online sales driven by the rise of e-commerce platforms, which are transforming consumer purchasing behaviors. With limited-edition and exclusive Cognacs now easily accessible online, consumers can explore a variety of products with detailed information at their fingertips. This trend is particularly appealing to younger, tech-savvy demographics who prefer the convenience of shopping from home, expanding the market's reach beyond traditional brick-and-mortar boutiques. As a result, brands are tapping into this digital landscape to boost visibility, engage with emerging consumer segments, and capitalize on the evolving landscape of alcohol sales.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Cognac Market Size by Grade & CAGR (2025-2032)

• Market Overview
• V.S.
• V.S.O.P.
• Others

Global Cognac Market Size by Type & CAGR (2025-2032)

• Market Overview
• Value
• Premium
• High-end Premium
• Super Premium

Global Cognac Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• On-Trade
• Off-Trade

Global Cognac Market Size & CAGR (2025-2032)

• North America (Grade, Type, Distribution Channel)
  • US
  • Canada
• Europe (Grade, Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Grade, Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Grade, Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Grade, Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• LVMH Moet Hennessy Louis Vuitton (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remy Cointreau (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGP Ingredients, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Luzhou Laojiao Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kweichow Moutai Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wuliangye Yibin Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Camus Cognac (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thomas Hine & Co. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maison Ferrand (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognac Meukow (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Louis Royer (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Courvoisier S.A.S. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zino Davidoff Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E. Remy Martin & Co. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hennessy (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kelt Cognac (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations