有机洗髮精市场规模、份额和成长分析（按分销管道、应用和地区）- 产业预测 2025-2032

2023 年全球有机洗髮精市场规模价值为 23 亿美元，预计将从 2024 年的 24.2 亿美元成长到 2032 年的 36 亿美元，预测期间（2025-2032 年）的复合年增长率为 5.1%。

由于消费者越来越意识到传统洗髮精中有害化学物质的风险，有机洗髮精市场正在经历显着成长。一个值得注意的趋势是，随着可支配收入的增加和消费者偏好的改变，人们开始转向有机和洁净标示的个人保健产品。由于污染、压力和生活方式因素而导致的头髮和头皮问题的普遍存在，促使消费者寻求营养丰富的有机替代品。纯素和无残忍趋势的兴起进一步增加了市场潜力。此外，电子商务的扩张使得各种有机洗髮精品牌更容易买到，从而对销售产生了积极的影响。但成本上升和对新产品的怀疑等挑战可能会阻碍成长。 Medimix、Kinu Baby Care、XYON 和 Straand 等品牌最近推出的产品证实了该市场的动态状态。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 客户和购买标准分析
• 原料分析
• 专利分析

有机洗髮精市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场和大卖场
• 专业零售商
• 医疗零售商
• 网路商店
• 其他的

有机洗髮精市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 商业用途（沙龙和水疗中心）
• 个人的

有机洗髮精市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Aveda（USA）
• Avalon Organics（USA）
• Burt's Bees（USA）
• Desert Essence（USA）
• Dr. Bronner's（USA）
• Faith In Nature（UK）
• Giovanni Cosmetics（USA）
• Green People（UK）
• Himalaya Herbals（India）
• Jason Natural Products（USA）
• John Masters Organics（USA）
• Juice Beauty（USA）
• Kiehl's（USA）
• Lavera（Germany）
• Logona（Germany）
• Love Beauty and Planet（USA）
• Maui Moisture（USA）
• Nature's Gate（USA）
• OGX（USA）
• Organic Shop（Russia）

结论和建议

Global Organic Shampoo Market size was valued at USD 2.3 billion in 2023 and is poised to grow from USD 2.42 billion in 2024 to USD 3.6 billion by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

The organic shampoo market is experiencing significant growth driven by increasing consumer awareness of the risks associated with harmful chemicals in conventional shampoos. Highlights include a shift towards organic and clean label personal care products, fueled by rising disposable incomes and changing consumer preferences. The prevalence of hair and scalp issues due to pollution, stress, and lifestyle factors is leading consumers to seek nourishing organic alternatives. The rise in vegan and cruelty-free trends further enhances market potential. Additionally, the expansion of e-commerce facilitates easy access to diverse organic shampoo brands, positively impacting sales. However, challenges such as higher costs and skepticism towards new products may hinder growth. Recent product launches by brands like Medimix, Kinu Baby Care, XYON, and Straand underscore the dynamic landscape of this market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Organic Shampoo market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Organic Shampoo Market Segments Analysis

Global Organic Shampoo Market is segmented by Distribution Channel, Application and region. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialist Retailers, Medical Retailers, Online Stores and Others. Based on Application, the market is segmented into Commercial Purposes (Salons & Spas) and Personal. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Organic Shampoo Market

The global organic shampoo market is being significantly driven by the implementation of strict regulations by governments worldwide concerning cosmetic ingredients. These regulations are aimed at promoting the adoption of organic and natural formulations in personal care products. As a result, consumers are increasingly guided to trust and choose organic shampoos, as they align with the growing preference for safer and more environmentally friendly products. This trend is anticipated to bolster the market for organic shampoos even further in the upcoming years, reflecting a shift towards healthier, sustainable choices in the hair care industry.

Restraints in the Global Organic Shampoo Market

One significant constraint facing the Global Organic Shampoo market is the higher price point of organic shampoos compared to conventional alternatives. This disparity in cost arises from the use of natural ingredients and the lack of synthetic preservatives. Consequently, these elevated prices may hinder market growth, particularly in price-sensitive regions where consumers prioritize affordability. As a result, the financial burden associated with organic shampoos could limit their accessibility and appeal, potentially curtailing market expansion through 2032. Thus, the cost factor stands as a critical challenge for the organic shampoo industry, influencing consumer choices and market dynamics.

Market Trends of the Global Organic Shampoo Market

The Global Organic Shampoo market is increasingly trending towards the incorporation of Ayurvedic and herbal ingredients, reflecting a growing consumer preference for natural and sustainable beauty alternatives. Brands are leveraging the beneficial properties of traditional ingredients like neem, amla, hibiscus, and bhringraj to enhance product efficacy, particularly in promoting hair strength and soothing the scalp. This strategic focus not only sets companies apart in a competitive landscape but also aligns with the holistic wellness movement driving demand for organic products. As consumers become more discerning about ingredient transparency and environmental impact, the integration of these herbal elements is expected to catalyze market growth significantly.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Organic Shampoo Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Specialist Retailers
• Medical Retailers
• Online Stores
• Others

Global Organic Shampoo Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial Purposes (Salons & Spas)
• Personal

Global Organic Shampoo Market Size & CAGR (2025-2032)

• North America (Distribution Channel, Application)
  • US
  • Canada
• Europe (Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Aveda (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avalon Organics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burt's Bees (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Desert Essence (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Bronner's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Faith In Nature (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Giovanni Cosmetics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green People (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Herbals (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jason Natural Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Masters Organics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Juice Beauty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiehl's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lavera (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logona (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Love Beauty and Planet (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maui Moisture (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Gate (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OGX (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic Shop (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations