沿海和海上旅游市场规模、份额和成长分析（按类型、旅行类型、应用和地区）- 产业预测 2025-2032

2023 年沿海和海洋旅游市场规模价值 2.8 兆美元，预计将从 2024 年的 2.97 兆美元增长到 2032 年的 4.69 兆美元，预测期内（2025-2032 年）的复合年增长率为 5.9%。

美国沿海和海洋旅游业的市场成长主要由年轻族群推动，尤其是千禧世代和 Z 世代，他们越来越追求休閒旅行和独特体验。儘管新冠疫情最初因封锁和国内外游客减少而阻碍了旅游业，但政府的有利倡议和对旅游基础设施的增加投资预计将振兴市场。社群媒体放大了未知地方的吸引力，进一步刺激了旅游需求。 2021-2022 年夏季旅行计画增加 4% 表明，度假租赁预订量激增，对邮轮旅行的兴趣也随之增长，51% 的消费者表示他们打算在不久的将来乘坐邮轮。预计未来几年美国沿海和海洋旅游市场将维持强劲的复合年增长率。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管分析

沿海和海上旅游市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 旅客票务服务
• 机上和其他服务

沿海和海洋旅游市场规模（按旅行类型和复合年增长率） (2025-2032)

• 市场概况
• 独自旅行
• 家庭旅行
• 情侣旅行
• 团体旅游

沿海和海上旅游市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 邮轮旅游
• 游艇和帆船旅游
• 水上活动和水上活动
• 其他的

沿海及海上旅游市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Royal Caribbean Cruises Ltd.（United States）
• Carnival Corporation & plc（United States & United Kingdom）
• MSC Cruises（Switzerland）
• Norwegian Cruise Line Holdings Ltd.（United States）
• TUI Group（Germany）
• Princess Cruises（United States）
• Viking Cruises（Switzerland）
• Costa Crociere（Italy）
• American Cruise Lines（United States）
• Crystal Cruises（United States）
• Seabourn Cruise Line（United States）
• Regent Seven Seas Cruises（United States）
• P&O Cruises（United Kingdom）
• Celestyal Cruises（Greece）
• Disney Cruise Line（United States）
• Lindblad Expeditions（United States）
• Ponant（France）
• Azamara Club Cruises（United States）

结论和建议

Coastal and Maritime Tourism Market size was valued at USD 2.8 trillion in 2023 and is poised to grow from USD 2.97 trillion in 2024 to USD 4.69 trillion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

Market growth in the US Coastal and Maritime Tourism sector is primarily driven by the younger population, particularly millennials and Generation Z, who are increasingly seeking leisure travel and unique experiences. Although the COVID-19 pandemic initially hampered tourism due to lockdowns and a decrease in domestic and international travelers, favorable government initiatives and rising investments in tourism infrastructure are set to rejuvenate the market. The allure of undiscovered places is amplified by social media, further fueling demand for travel. A surge in holiday rental bookings, evidenced by a 4% increase in summer travel plans from 2021 to 2022, alongside a growing interest in cruises-51% of consumers expressing intent to cruise soon-supports the overall industry's recovery. The US Coastal and Maritime Tourism Market is expected to sustain a strong CAGR in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Coastal And Maritime Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Coastal And Maritime Tourism Market Segments Analysis

Coastal and Maritime Tourism Market is segmented by Type, Travel Type, Application and region. Based on Type, the market is segmented into Passenger Ticket Services and Onboard & Other Services. Based on Travel Type, the market is segmented into Solo Travel, Family Travel, Couples Travel and Group Tours. Based on Application, the market is segmented into Cruise Tourism, Yacht & Sailing Tourism, Water Sports & Water Activities and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Coastal And Maritime Tourism Market

The coastal and maritime tourism market is primarily propelled by the stunning natural beauty of coastal areas, pristine beaches, and vibrant ports. Tourists are drawn to these spectacular landscapes, seeking both relaxation and adventure in a distinctive setting. The allure of breathtaking scenery not only enhances the travel experience but also invites visitors to explore diverse environments, making it a significant factor in the growth of this tourism sector. As travelers increasingly seek unique experiences connected to nature and local culture, the appeal of coastal destinations continues to flourish, shaping market trends and driving tourism-related activities.

Restraints in the Coastal And Maritime Tourism Market

The coastal and maritime tourism sector faces significant constraints due to its reliance on weather and environmental conditions, including factors like water temperature, wind, and precipitation. Variations in weather patterns can profoundly affect the industry, resulting in increased cancellations and diminished demand for tourism services. These environmental variables are critical to the outdoor experiences that drive tourist interest, making this market vulnerable to climate fluctuations and extreme weather events. As such, any adverse changes in these natural conditions can lead to challenges for businesses within the sector, ultimately impacting their profitability and long-term sustainability.

Market Trends of the Coastal And Maritime Tourism Market

The Coastal and Maritime Tourism market is witnessing a pronounced shift towards sustainable tourism, reflecting a growing consumer demand for eco-conscious travel experiences. As travelers become more environmentally aware, they actively seek out destinations and operators that prioritize sustainability. In response, cruise lines and maritime companies are implementing green initiatives, such as utilizing renewable energy systems, minimizing single-use plastics, and engaging in marine conservation efforts. This trend not only enhances the appeal of coastal destinations but also fosters a deeper connection between travelers and the natural environment, ultimately shaping the future landscape of maritime tourism towards a more responsible and sustainable model.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Analysis

Global Coastal and Maritime Tourism Market Size by Type & CAGR (2025-2032)

• Market Overview
• Passenger Ticket Services
• Onboard & Other Services

Global Coastal and Maritime Tourism Market Size by Travel Type & CAGR (2025-2032)

• Market Overview
• Solo Travel
• Family Travel
• Couples Travel
• Group Tours

Global Coastal and Maritime Tourism Market Size by Application & CAGR (2025-2032)

• Market Overview
• Cruise Tourism
• Yacht & Sailing Tourism
• Water Sports & Water Activities
• Others

Global Coastal and Maritime Tourism Market Size & CAGR (2025-2032)

• North America (Type, Travel Type, Application)
  • US
  • Canada
• Europe (Type, Travel Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Travel Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Travel Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Travel Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Royal Caribbean Cruises Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carnival Corporation & plc (United States & United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MSC Cruises (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Norwegian Cruise Line Holdings Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TUI Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Princess Cruises (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viking Cruises (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costa Crociere (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Cruise Lines (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crystal Cruises (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seabourn Cruise Line (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Regent Seven Seas Cruises (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• P&O Cruises (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celestyal Cruises (Greece)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Disney Cruise Line (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lindblad Expeditions (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ponant (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Azamara Club Cruises (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations