酒精擦拭巾市场规模、份额和成长分析（按类型、织物材料、最终用途、分销管道和地区）- 2025-2032 年行业预测

酒精擦拭巾市场规模预计将从 2023 年达到 5.5443 亿美元，并预计将从 2024 年的 5.8271 亿美元增长到 2032 年的 8.675 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.1%。

由于医疗保健领域的需求不断增加，酒精擦拭巾市场正在经历强劲成长，主要用于消毒医疗设备。它作为消毒剂能够溶解污垢并杀死病原体，促进快速干燥并增强感染控制，因此在医院清洁病房和为手术进行皮肤准备时必不可少。此外，这些湿纸巾也供应给时尚产业，用于卸妆和皮肤清洗，进一步刺激了需求。由再生材料製成的环保产品的出现满足了有环保意识的消费者的需求。 Zinni Filament 的可持续擦拭巾和 EarthRated 的宠物美容产品等最新创新确保了市场持续成长和多样化，支持其在各个领域的扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析

酒精擦拭巾市场规模（按类型和复合年增长率）（2025-2032）

• 市场概况
• 柔软消毒擦拭巾
• 敏感肌肤擦拭巾
• 其他的

酒精擦拭巾市场规模（按织物材料和复合年增长率） (2025-2032)

• 市场概况
• 自然的
• 合成

酒精擦拭巾市场规模（依最终用途和复合年增长率） (2025-2032)

• 市场概况
• 个人/家庭
• 商业的

酒精擦拭巾市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场/大卖场
• 便利商店
• 专卖店
• 在线的

酒精擦拭巾市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Procter & Gamble Co.（USA）
• Kimberly-Clark Corporation（USA）
• Johnson & Johnson Services, Inc.（USA）
• Clorox Company（USA）
• Gojo Industries, Inc.（USA）
• Ecolab Inc.（USA）
• Hardy Diagnostics, Inc.（USA）
• Berkshire Corporation（USA）
• Reckitt Benckiser Group plc（UK）
• SC Johnson & Son, Inc.（USA）
• Edgewell Personal Care（USA）
• Nice-Pak Products, Inc.（USA）
• PDI Healthcare（USA）
• Medline Industries, Inc.（USA）
• 3M Company（USA）
• Unilever Plc（UK）
• Colgate-Palmolive Company（USA）
• Henkel AG & Co. KGaA（Germany）
• Lysol（Reckitt Benckiser）（UK）

结论和建议

Alcohol Wipes Market size was valued at USD 554.43 million in 2023 and is poised to grow from USD 582.71 million in 2024 to USD 867.5 million by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

The alcohol wipes market is experiencing robust growth driven by the escalating demand in the healthcare sector, primarily for sanitizing medical equipment. Their effectiveness as disinfectants, capable of dissolving dirt and killing pathogens, facilitates rapid drying and enhances infection control, making them essential in hospitals for cleaning patient rooms and preparing skin for procedures. Additionally, these wipes cater to the fashion industry for makeup removal and skin cleaning, further boosting demand. The emergence of eco-friendly options made from recycled materials is meeting the needs of environmentally conscious consumers. Recent innovations, such as sustainable wipes from Ginni Filaments and specialized pet grooming products from Earth Rated, underscore the market's expansion across various sectors, ensuring continued growth and diversification.

Top-down and bottom-up approaches were used to estimate and validate the size of the Alcohol Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Alcohol Wipes Market Segments Analysis

Global Alcohol Wipes Market is segmented by Type, Fabric Material, End-Use, Distribution Channel and region. Based on Type, the market is segmented into Soft Sanitizing Wipes, Sensitive Skin Wipes and Others. Based on Fabric Material, the market is segmented into Natural and Synthetic. Based on End-Use, the market is segmented into Personal & Household and Commercial. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Alcohol Wipes Market

The growth of the alcohol wipes market is significantly influenced by the increased emphasis on hygiene and health awareness. With a strong capability to eliminate a variety of pathogens, alcohol wipes have become crucial in infection prevention strategies. As individuals, healthcare institutions, and diverse sectors prioritize cleanliness and seek to reduce contamination risks, the demand for alcohol wipes has surged. This rising consciousness about health safety practices has established alcohol wipes as essential items, further propelling their market growth and highlighting their integral role in maintaining sanitation in various environments. As a result, the alcohol wipes market continues to expand rapidly.

Restraints in the Alcohol Wipes Market

The alcohol wipes market faces several constraints that have been impacted by global events, notably the pandemic. Supply chain disruptions have resulted in shortages of essential raw materials, such as isopropyl alcohol and other disinfectants, which have periodically affected production capabilities. This has posed a challenge for manufacturers striving to ensure steady supply levels, often leading to delays in production timelines and, on occasion, higher operational costs. As a result, these factors may inhibit the market's growth and limit its ability to meet consumer demand effectively. Maintaining a reliable supply chain remains a critical concern for stakeholders in this industry.

Market Trends of the Alcohol Wipes Market

The alcohol wipes market is witnessing a significant trend towards smart packaging innovations, as companies aim to enhance user convenience and extend product longevity. Manufacturers are increasingly adopting resealable pouches and moisture-locking technologies, while the demand for individually wrapped wipes continues to rise. This evolution in packaging not only meets consumer preferences for hygiene and usability but also incorporates modern digital features. Some wipes now include QR codes that provide immediate access to safety information, video instructions, and usage manuals, thus enriching the customer experience and aligning with the broader trend of smart consumer products in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Alcohol Wipes Market Size by Type & CAGR (2025-2032)

• Market Overview
• Soft Sanitizing Wipes
• Sensitive Skin Wipes
• Others

Global Alcohol Wipes Market Size by Fabric Material & CAGR (2025-2032)

• Market Overview
• Natural
• Synthetic

Global Alcohol Wipes Market Size by End-Use & CAGR (2025-2032)

• Market Overview
• Personal & Household
• Commercial

Global Alcohol Wipes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online

Global Alcohol Wipes Market Size & CAGR (2025-2032)

• North America (Type, Fabric Material, End-Use, Distribution Channel)
  • US
  • Canada
• Europe (Type, Fabric Material, End-Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Fabric Material, End-Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Fabric Material, End-Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Fabric Material, End-Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clorox Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gojo Industries, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecolab Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hardy Diagnostics, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berkshire Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PDI Healthcare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medline Industries, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lysol (Reckitt Benckiser) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations