清洁剂市场规模、份额及成长分析（按产品类型、通路、应用和地区）- 2025-2032 年产业预测

2023 年全球清洁剂市场规模价值为 1,714 亿美元，预计将从 2024 年的 1,810 亿美元成长到 2032 年的 2,798.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.6%。

做家事的时间越来越少，推动了全自动洗衣机的需求不断增长，尤其是在印度、中国和越南等新兴市场。可支配收入的增加和人们对卫生健康生活的兴趣的日益浓厚进一步推动了从半自动系统到全自动系统的转变。消费者越来越倾向于环保和有机洗衣产品，反映出人们对环境议题的认识不断提高。新冠疫情加速了衣物洗护产品的线上推广，为产品创新铺平了道路。值得注意的进步包括汰渍的 Tide Evo 和联合利华的耐用洗衣胶囊。然而，高成本可能会限制一些消费者的接受，对清洁剂市场的成长构成挑战。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 客户和购买标准分析

清洁剂市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 液体清洁剂
• 粉末清洁剂
• 清洁剂盒或胶囊
• 其他的

清洁剂市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 零售商
• 网路零售
• 专卖店
• 其他的

清洁剂市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概况
• 适合家庭使用
• 商业的
• 工业的
• 其他的

清洁剂市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Procter & Gamble（United States）
• Unilever（United Kingdom）
• Henkel AG & Co. KGaA（Germany）
• The Clorox Company（United States）
• Church & Dwight Co., Inc.（United States）
• Reckitt Benckiser Group plc（United Kingdom）
• Colgate-Palmolive Company（United States）
• SC Johnson & Son, Inc.（United States）
• Kao Corporation（Japan）
• Lion Corporation（Japan）
• LG Household & Health Care Ltd.（South Korea）
• Amway Corporation（United States）
• Ecolab Inc.（United States）
• Seventh Generation Inc.（United States）
• Persan, SA（Spain）
• McBride plc（United Kingdom）
• Nirma Limited（India）
• Wings Corporation（Indonesia）
• Fabrica de Jabon La Corona, SA de CV（Mexico）
• PZ Cussons plc（United Kingdom）

结论和建议

Global Laundry Detergent Market size was valued at USD 171.4 billion in 2023 and is poised to grow from USD 181.0 billion in 2024 to USD 279.89 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The growing scarcity of time for household chores underscores the rising demand for fully automatic washing machines, particularly in emerging markets like India, China, and Vietnam. This shift from semi-automatic to automatic systems is further propelled by increasing disposable incomes and a heightened focus on hygiene and healthy living. Consumers are gravitating towards eco-friendly and organic laundry products, reflecting a broader awareness of environmental issues. The COVID-19 pandemic accelerated the online promotion of laundry care items, opening avenues for product innovation. Notable advancements include Tide's launch of Tide Evo and Unilever's durable laundry capsules, both designed for efficiency and environmental sustainability. However, high costs may limit access for some consumers, presenting challenges for growth in the laundry detergent market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Laundry Detergent market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Laundry Detergent Market Segments Analysis

Global Laundry Detergent Market is segmented by Product Type, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Liquid Detergents, Powder Detergents, Detergent Pods or Capsules and Others. Based on Distribution Channel, the market is segmented into Retail Stores, Online Retail, Specialty Stores and Others. Based on Application, the market is segmented into Household, Commercial, Industrial and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Laundry Detergent Market

One of the key drivers of the Global Laundry Detergent market is the growing consumer awareness regarding the importance of keeping clothing free from bacteria, dust, and dirt. This heightened consciousness has led to a notable rise in per capita spending on household cleaning products, particularly laundry detergents. As consumers increasingly seek effective solutions for hygiene and cleanliness, manufacturers are responding by innovating and creating products that incorporate enhanced cleaning capabilities and additional features such as antibacterial and disinfection properties. This shift in consumer expectations is fueling the demand for more advanced and effective laundry detergent options in the marketplace.

Restraints in the Global Laundry Detergent Market

The global laundry detergent market experiences certain constraints that impact its dynamics, notably the minimal threat posed by new entrants. This is largely attributed to the dominant presence and extensive market reach of well-established industry leaders, such as Procter & Gamble (Tide), Unilever (Persil), Henkel (Purex), and SC Johnson (Dr. Beckmann). While newcomers strive for innovation to carve out their niche, the established companies benefit from significant globalization and brand loyalty, making it challenging for emerging brands to gain a foothold. Consequently, the competitive landscape remains heavily skewed toward these prominent players, limiting the potential for new competition to thrive.

Market Trends of the Global Laundry Detergent Market

The Global Laundry Detergent market is witnessing a significant trend driven by innovation and sustainability, reflecting shifting consumer preferences and stringent environmental regulations. Companies are increasingly focusing on eco-friendly formulations, biodegradable ingredients, and efficient packaging solutions to meet the demands of environmentally-conscious consumers. The rise of concentrated and multi-functional products also highlights a shift towards convenience and cost-effectiveness. Furthermore, brands are investing in research and development to explore cutting-edge technologies and sustainable practices, ensuring they remain competitive in this rapidly evolving market. Overall, the integration of sustainability and innovation is poised to define the future success of the laundry detergent industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Laundry Detergent Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Liquid Detergents
• Powder Detergents
• Detergent Pods or Capsules
• Others

Global Laundry Detergent Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Retail Stores
• Online Retail
• Specialty Stores
• Others

Global Laundry Detergent Market Size by Application & CAGR (2025-2032)

• Market Overview
• Household
• Commercial
• Industrial
• Others

Global Laundry Detergent Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecolab Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seventh Generation Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Persan, S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nirma Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wings Corporation (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fabrica de Jabon La Corona, S.A. de C.V. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PZ Cussons plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations