体育用品市场规模、份额及成长分析（按运动类型、分销管道、最终用户和地区）－2025-2032 年产业预测

预计2023年体育用品市场规模将达3,763亿美元，从2024年的4022.6亿美元成长到2032年的6,860.1亿美元，预测期间（2025-2032年）的复合年增长率为6.9%。

体育用品市场正在经历强劲成长，这得益于持续创新，以满足不断变化的消费者偏好和日益增强的健康生活方式意识。人们对健身和体育运动的日益关注推动了对相关设备的需求，而世界杯和奥运会等全球体育赛事的受欢迎程度进一步推动了这一需求。预计这一趋势将会更加强劲，缩小市场差距并推动未来的设备需求。此外，消费者支出的增加，尤其是在儿童体育器材方面的支出，凸显了人们对体育器材在身体发展中重要性的认识。印度和中国等国家提供了丰厚的机会，因为个人收入的增加和生活水准的提高推动了机会，而亚太地区的低生产成本和蓬勃发展的製造业有望支持持续的市场扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

按运动类型分類的体育用品市场规模

• 市场概览
• 球类运动
• 冒险运动
• 健身/重量训练
• 网路球赛
• 运动训练

按分销管道分類的体育用品市场规模

• 市场概览
• 实体店面零售
• 网路零售
• 百货公司和折扣店

按最终用户分類的体育用品市场规模

• 市场概览
• 商业的
• 家用

体育用品市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Nike（USA）
• Adidas（Germany）
• Under Armour（USA）
• Puma（Germany）
• Decathlon（France）
• Reebok（USA）
• Wilson Sporting Goods（USA）
• Callaway Golf（USA）
• Amer Sports（Finland）
• Yonex（Japan）
• ASICS（Japan）
• New Balance（USA）
• Columbia Sportswear（USA）
• Skechers（USA）
• Li Ning（China）
• Anta Sports（China）
• Speedo（UK）
• Brunswick Corporation（USA）
• Peloton Interactive（USA）
• Technogym（Italy）

结论和建议

Sports Equipment Market size was valued at USD 376.3 billion in 2023 and is poised to grow from USD 402.26 billion in 2024 to USD 686.01 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The sports equipment market is witnessing robust growth driven by continuous innovations that cater to evolving consumer preferences and heightened awareness of healthy lifestyles. Increased focus on fitness and sports is propelling demand for related equipment, further fueled by the popularity of global sporting events such as the World Cup and the Olympics. This trend is expected to strengthen, narrowing the market gap and driving future equipment needs. Moreover, rising consumer spending, particularly on children's sports gear, highlights the recognition of its importance for physical development. Countries like India and China present lucrative opportunities, with higher personal incomes and improved living standards enhancing demand, while low production costs and a flourishing manufacturing sector in the Asia Pacific region are poised to support ongoing market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports Equipment Market Segments Analysis

Global Sports Equipment Market is segmented by Sports Type, Distribution Channel, End-User and region. Based on Sports Type, the market is segmented into Ball Sports, Adventure Sports, Fitness/Strength, Ball over net games and Athletic Training. Based on Distribution Channel, the market is segmented into Store-based Retail, Online Retail and Department & discount stores. Based on End-User, the market is segmented into Commercial and Household. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports Equipment Market

The surge in female participation in sports is a major catalyst for growth within the sports equipment market. Recent years have witnessed a remarkable rise in women engaging in various sports, driven by initiatives from sports federations and organizations promoting gender equality in athletics. This movement is transforming the sports landscape and generating increased demand for equipment designed specifically for women, ranging from apparel to specialized gear. As more women take up sports, the need for tailored equipment rises, highlighting a cultural shift that not only alters the dynamics of athletics but also paves the way for new opportunities within the market.

Restraints in the Sports Equipment Market

A notable challenge facing the sports equipment market is the growing competition from alternative leisure activities. As consumer interests shift, an increasing number of people are opting for less physically demanding pastimes such as virtual reality gaming, streaming platforms, and various entertainment forms. This transition toward more sedentary activities can significantly reduce the time and financial investment that individuals might have dedicated to sports and fitness pursuits. The proliferation of digital entertainment options facilitates this trend, potentially leading to a decrease in engagement in traditional sports. Consequently, this could result in stagnation or a downturn in the demand for sports equipment.

Market Trends of the Sports Equipment Market

The sports equipment market is experiencing significant growth driven by the increasing popularity of fitness and wellness among consumers. As individuals increasingly prioritize their health, participation in various fitness activities, such as gym workouts, yoga, and outdoor sports, is on the rise. The influence of fitness enthusiasts and social media platforms has been pivotal in inspiring a broader audience to adopt active lifestyles, subsequently boosting demand for diverse sports equipment. Consumers are now investing in everything from home gym essentials like weights and resistance bands to specialized gear for activities such as running, cycling, and yoga, as well as innovative solutions for organizing equipment. This trend underscores a robust market shift towards health-oriented consumer behavior, further solidifying the importance of quality sports equipment in daily routines.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sports Equipment Market Size by Sports Type & CAGR (2025-2032)

• Market Overview
• Ball Sports
• Adventure Sports
• Fitness/Strength
• Ball over net games
• Athletic Training

Global Sports Equipment Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Store-based Retail
• Online Retail
• Department & discount stores

Global Sports Equipment Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Commercial
• Household

Global Sports Equipment Market Size & CAGR (2025-2032)

• North America (Sports Type, Distribution Channel, End-User)
  • US
  • Canada
• Europe (Sports Type, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Sports Type, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Sports Type, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Sports Type, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reebok (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilson Sporting Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Callaway Golf (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amer Sports (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yonex (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Speedo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brunswick Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peloton Interactive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technogym (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations