液体洗手剂市场规模、份额及成长分析（按产品类型、包装类型、应用、分销管道和地区）－2025-2032 年产业预测

预计到 2023 年液体洗手剂市场规模将达到 476.8 亿美元，从 2024 年的 625.6 亿美元成长到 2032 年的 5,492.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 31.2%。

随着全球人们对健康和卫生意识的不断增强，液体洗手剂市场有望显着成长。人们转向使用液体肥皂是因为其方便且交叉污染的风险较低，但随着疾病疫情的恶化，人们对频繁洗手的需求也随之增加，这种转变也在加速。电子商务的扩张将提高可访问性，而酒店和医疗保健行业将进一步刺激需求。抗菌液体肥皂等创新产品是为了回应消费者对细菌日益增长的担忧，而滴露、席琳和多芬等品牌推出的新产品则突显了提供独特香味的趋势。儘管存在环境问题和供应链中断等潜在挑战，市场相关人员仍专注于创新合作和创意行销策略，以在竞争中脱颖而出。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析

液体洗手剂市场规模（依产品类型）

• 市场概览
• 合成
• 有机的

液体洗手剂市场规模（依包装类型）

• 市场概览
• 瓶子
• 小袋
• 管子

液体洗手剂市场规模（按应用）

• 市场概览
• 家用
• 商业的

液体洗手剂市场规模（依分销管道）

• 市场概览
• 超级市场
• 医疗用品商店
• 网路商店
• 便利商店

液体洗手剂市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Amway Corp.（USA）
• Cleenol Group Ltd.（UK）
• Colgate-Palmolive Co.（USA）
• Godrej Consumer Products Ltd.（India）
• GOJO Industries Inc.（USA）
• Henkel AG & Co. KGaA（Germany）
• Himalaya Global Holdings Ltd.（India）
• ITC Ltd.（India）
• Kao Corp.（Japan）
• Lion Corp.（Japan）
• Longrich BioScience Co. Ltd.（China）
• Medline Industries LP（USA）
• Pental Ltd.（Australia）
• Premier English Manufacturing Ltd.（UK）
• Reckitt Benckiser Group Plc（UK）
• Shri Sahib Enterprises LLP（India）
• The Avon Co.（USA）
• Unilever PLC（UK）
• Vi-Jon LLC（USA）
• SC Johnson & Son Inc.（USA）

结论和建议

Liquid Hand Soap Market size was valued at USD 47.68 billion in 2023 and is poised to grow from USD 62.56 billion in 2024 to USD 549.21 billion by 2032, growing at a CAGR of 31.2% during the forecast period (2025-2032).

As global awareness of health and hygiene intensifies, the liquid hand soap market is poised for significant growth. The shift towards liquid soaps, driven by their convenience and lower cross-contamination risk, is accelerated by the rising need for frequent handwashing amidst escalating disease prevalence. E-commerce expansion enhances accessibility, while the hospitality and healthcare sectors further boost demand. Innovations, like antibacterial liquid soaps, respond to increasing consumer concerns over germs, while new product launches from brands like Dettol, Celine, and Dove highlight a trend towards unique fragrance offerings. Market players are focusing on novel collaborations and creative marketing strategies to differentiate in a competitive landscape, despite potential challenges such as environmental concerns and supply chain disruptions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Liquid Hand Soap market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Liquid Hand Soap Market Segments Analysis

Global Liquid Hand Soap Market is segmented by Product Type, Packaging Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Synthetic and Organic. Based on Packaging Type, the market is segmented into Bottle, Pouch and Tube. Based on Application, the market is segmented into Household and Commercial. Based on Distribution Channel, the market is segmented into Supermarkets, Pharmaceutical Stores, Online Stores and Convenience Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Liquid Hand Soap Market

The growth of the liquid hand soap market is being significantly driven by the swift expansion of healthcare infrastructure and the enforcement of strict hygiene regulations aimed at minimizing infection risks. These developments are expected to enhance the global outlook for liquid hand soap. Additionally, the increasing demand for liquid hand soap in large quantities from various healthcare facilities, where adherence to hygiene standards is paramount, presents new opportunities for market participants. As a result, the combination of regulatory requirements and the growing need for effective hygiene solutions is poised to propel the liquid hand soap industry forward.

Restraints in the Liquid Hand Soap Market

The liquid hand soap market faces significant constraints primarily due to environmental concerns associated with plastic packaging. Most liquid hand soap products are packaged in plastic, contributing to considerable plastic waste and raising alarms about sustainability. As governments implement bans on plastic usage and enforce stricter regulations regarding the disposal of plastic packaging, the sales of liquid hand soap are likely to be impacted negatively in the coming years. This growing emphasis on eco-friendly practices may compel manufacturers to seek alternative packaging solutions, potentially leading to increased production costs and affecting market dynamics.

Market Trends of the Liquid Hand Soap Market

The liquid hand soap market is increasingly shifting towards the incorporation of natural and organic ingredients, reflecting a growing consumer preference for products free from chemicals and synthetic components. As eco-conscious consumers prioritize sustainability and health, companies that innovate by integrating natural elements such as aloe vera, coconut oil, and essential oils are well-positioned to capitalize on this trend. This strategic focus not only addresses consumer demands but also enhances brand loyalty and market shares in an environmentally aware marketplace. As this trend gains momentum, suppliers can expect to optimize sales and expand their consumer base through 2032 and beyond, driving future growth in the sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Liquid Hand Soap Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Synthetic
• Organic

Global Liquid Hand Soap Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottle
• Pouch
• Tube

Global Liquid Hand Soap Market Size by Application & CAGR (2025-2032)

• Market Overview
• Household
• Commercial

Global Liquid Hand Soap Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Pharmaceutical Stores
• Online Stores
• Convenience Stores

Global Liquid Hand Soap Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amway Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cleenol Group Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GOJO Industries Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Global Holdings Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Longrich BioScience Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medline Industries LP (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pental Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premier English Manufacturing Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shri Sahib Enterprises LLP (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Avon Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vi-Jon LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson & Son Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations