体育应用市场规模、份额和成长分析（按性别、市场、应用和地区）- 2025-2032 年产业预测

预计到 2023 年，体育应用市场规模将达到 40.6 亿美元，并从 2024 年的 45 亿美元增长到 2032 年的 103 亿美元，预测期内（2025-2032 年）的复合年增长率为 10.9%。

在个人化使用者体验需求的推动下，全球体育应用市场正在经历显着成长。由于行动应用程式对于提升粉丝参与度和运动员表现至关重要，因此该领域涵盖直播、健身追踪、梦幻游戏和门票销售。智慧型手机和高速网路的兴起使得客自订内容更加容易获取，而人工智慧、扩增实境和虚拟实境等技术进步正在改变用户与它们的互动方式。健身应用程式在业余和职业运动员中的流行以及体育博彩的合法化进一步推动了市场的发展。谷歌和苹果等主要公司已宣布推出创新功能，为体育应用消费和参与的新时代奠定基础。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术进步

体育应用市场规模（按性别和复合年增长率） (2025-2032)

• 市场概况
• 男性
• 女士

体育应用市场规模及复合年增长率（2025-2032）

• 市场概况
• Google Play Store
• Apple iOS Store
• 其他的

体育应用市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 健康监测
• 活动追踪与监控

体育应用市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Amazon（United States）
• Disney（United States）
• DraftKings（United States）
• FanDuel（United States）
• Entain（United Kingdom）
• Flutter Entertainment（Ireland）
• Sportradar（Switzerland）
• Genius Sports（United States）
• Evoke plc（United Kingdom）
• DAZN（United Kingdom）
• Bet365（United Kingdom）
• William Hill（United Kingdom）
• Paddy Power（Ireland）
• Betfair（United Kingdom）
• Sky Betting & Gaming（United Kingdom）
• Fanatics（United States）
• Fox Corporation（United States）
• MGM Resorts International（United States）
• PointsBet（Australia）
• Betsson AB（Sweden）

结论和建议

Sports App Market size was valued at USD 4.06 billion in 2023 and is poised to grow from USD 4.5 billion in 2024 to USD 10.3 billion by 2032, growing at a CAGR of 10.9% during the forecast period (2025-2032).

The global sports app market is experiencing significant growth driven by the demand for personalized user experiences, as fans increasingly seek tailored content like notifications and live scores. As mobile apps become essential for enhancing fan engagement and athlete performance, this sector spans live streaming, fitness tracking, fantasy gaming, and ticket sales. The rise of smartphones and high-speed internet is facilitating access to custom content, while advancements in technologies like AI, AR, and VR are transforming user interaction. The market is further boosted by the popularity of fitness apps among amateur and professional athletes and the legalization of sports betting. Major players like Google and Apple are launching innovative features, setting the stage for a new era in sports app consumption and engagement.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports App market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports App Market Segments Analysis

Global Sports App Market is segmented by Gender, Marketplace, Application and region. Based on Gender, the market is segmented into Male and Female. Based on Marketplace, the market is segmented into Google Play Store, Apple iOS Store and Others. Based on Application, the market is segmented into Health monitoring and Activity tracking and monitoring. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports App Market

One of the primary catalysts for the expansion of the sports app market is the increasing demand for live sports streaming. Consumers are seeking immediate access to their favorite games, leading to a surge in popularity for apps that offer live streaming capabilities. This trend is amplified by the expanding online presence of sports leagues and a global shift towards mobile entertainment. As more individuals turn to their devices for real-time sports updates, the appetite for innovative sports applications that deliver instant access to live events continues to grow, further propelling the market forward.

Restraints in the Sports App Market

A significant challenge facing the global sports app market is the intense competition among numerous existing platforms. With many applications offering comparable features, it becomes increasingly challenging to retain and attract users. This saturation makes it hard for individual apps to differentiate themselves, leading to diminished user engagement and restricted growth potential, especially in highly competitive sports categories. As a result, many sports apps struggle to establish a unique identity and maintain a loyal user base, ultimately hindering their overall success in a crowded marketplace. This competitive landscape poses a considerable restraint on the advancement of the sports app sector.

Market Trends of the Sports App Market

As the sports app market evolves, enhancing user experience through personalized content is emerging as a dominant trend. The increasing demand for tailored sports experiences is prompting developers to integrate AI and machine learning technologies into their platforms, enabling them to offer personalized recommendations, real-time game notifications, highlight reels, and relevant news streams. By analyzing user behavior and preferences, these apps are curating more engaging and interactive content, significantly boosting user retention and satisfaction. This shift towards customization is expected to catalyze higher subscription rates and foster deeper user engagement, solidifying the sports app market's growth trajectory in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Sports App Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Sports App Market Size by Marketplace & CAGR (2025-2032)

• Market Overview
• Google Play Store
• Apple iOS Store
• Others

Global Sports App Market Size by Application & CAGR (2025-2032)

• Market Overview
• Health monitoring
• Activity tracking and monitoring

Global Sports App Market Size & CAGR (2025-2032)

• North America (Gender, Marketplace, Application)
  • US
  • Canada
• Europe (Gender, Marketplace, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Gender, Marketplace, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Gender, Marketplace, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Gender, Marketplace, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Disney (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DraftKings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FanDuel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Entain (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flutter Entertainment (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sportradar (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genius Sports (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evoke plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DAZN (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bet365 (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Hill (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paddy Power (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betfair (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sky Betting & Gaming (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fanatics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fox Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGM Resorts International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PointsBet (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations