民族服饰市场规模、份额和成长分析（按类型、最终用户、分销管道和地区）- 2025-2032 年行业预测

2023 年民族服饰市场规模价值 821.1 亿美元，预计将从 2024 年的 881.9 亿美元成长到 2032 年的 1,561.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.4%。

由于文化的影响、不断变化的消费者偏好和全球化，全球民族服饰市场正在经历强劲成长。该展区展示了丰富的传统服饰，反映了世界多元文化遗产，并且随着文化节、婚礼和庆典越来越受欢迎，该展区也越来越受到关注。对传统风格进行现代化改造和实践永续的生产方法是重要的趋势，而电子商务对于提高民族时尚在全球受众中的可及性起着至关重要的作用。像 Libas 这样的品牌正在扩大他们的实体店以补充他们成功的线上业务，而 Ethnix by Raymond 则计划设立 250 个零售点，主要在二线和三线城市。 Myntra 等平台也见证了高端民族服饰的显着成长，凸显了该领域的动态发展和市场机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

民族服饰市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 传统服饰
• 融合服装

民族服饰市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 男性
• 女士
• 孩子

民族服饰市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 在线的
• 离线

民族服饰市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Vedant Fashions Limited（India）
• BIBA Apparels Pvt. Ltd.（India）
• Fabindia（India）
• Raymond Limited（India）
• Aditya Birla Fashion and Retail Limited（India）
• Thebe Magugu（Proprietary）Limited（South Africa）
• Afrikrea（France）
• Global Desi（India）
• ELIE SAAB（Lebanon）
• Modanisa（Turkey）
• Shanghai Tang（China）
• Shimamura Co., Ltd.（Japan）
• Wacoal Holdings Corp.（Japan）
• Lemlem（United States）
• Meena Bazaar（India）
• Neeru's（India）
• Diwan Saheb Fashions Pvt. Ltd.（India）
• Nesavaali Ltd.（United Kingdom）
• Page Industries Ltd.（India）
• Trent Ltd.（India）

结论和建议

Ethnic Wear Market size was valued at USD 82.11 billion in 2023 and is poised to grow from USD 88.19 billion in 2024 to USD 156.11 billion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032).

The global ethnic wear market is experiencing robust growth fueled by cultural influences, evolving consumer preferences, and globalization. This segment showcases a rich array of traditional attire, reflecting diverse cultural heritages worldwide, and is gaining traction due to the rising popularity of cultural festivals, weddings, and celebrations. Contemporary adaptations of traditional styles and sustainable production practices are key trends, while e-commerce is pivotal in enhancing accessibility for a global audience seeking ethnic fashion. Brands like Libas are expanding their physical presence to complement their successful online operations, while Ethnix by Raymond aims to establish 250 retail locations, focusing on tier-2 and tier-3 cities. Platforms like Myntra are also witnessing significant growth in premium ethnic wear, highlighting the sector's dynamic evolution and market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ethnic Wear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ethnic Wear Market Segments Analysis

Global Ethnic Wear Market is segmented by Type, End-user, Distribution Channel and region. Based on Type, the market is segmented into Traditional Wear and Fusion Wear. Based on End-user, the market is segmented into Men, Women and Children. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ethnic Wear Market

The ethnic wear market is experiencing significant growth driven by a rising global demand for Indian ethnic clothing. With a diverse array of options available, individuals from various countries are increasingly embracing Indian attire, particularly sarees, for parties and festive occasions. This trend highlights the growing fascination with Indian fashion, leading to a heightened interest in ethnic wear worldwide. As more fashion enthusiasts adopt these traditional garments, the ethnic wear market is poised for substantial expansion in the years ahead, reflecting a broader appreciation for cultural attire and a shift toward incorporating ethnic styles into contemporary wardrobes.

Restraints in the Ethnic Wear Market

The ethnic wear market faces several restraints that hinder its growth. One significant factor is the limited acceptance of ethnic attire in the corporate environment, where vibrant colors and intricate designs are often deemed inappropriate for professional settings. This perception discourages individuals from opting for ethnic wear in their workplaces. Additionally, the increasing number of working women globally poses a challenge to the demand for ethnic clothing, as practicality and corporate dress codes tend to favor more conventional attire. These factors collectively contribute to a restrained growth trajectory for the ethnic wear market, limiting its appeal and acceptance in certain sectors.

Market Trends of the Ethnic Wear Market

The ethnic wear market is witnessing significant growth fueled by the rise of modern fusion designs, a trend that marries traditional elements with contemporary aesthetics. Designers are creatively blending classic silhouettes, fabrics, and embellishments with fresh cuts, colors, and patterns, resulting in versatile clothing that appeals to a younger demographic. This innovative approach allows individuals to express their cultural heritage while embracing a global fashion sensibility. As consumers increasingly prioritize unique, personalized styles that reflect their identity, the modern fusion trend is set to reshape the ethnic wear landscape, driving demand and expanding market opportunities across diverse demographics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Ethnic Wear Market Size by Type & CAGR (2025-2032)

• Market Overview
• Traditional Wear
• Fusion Wear

Global Ethnic Wear Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Ethnic Wear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Ethnic Wear Market Size & CAGR (2025-2032)

• North America (Type, End-user, Distribution Channel)
  • US
  • Canada
• Europe (Type, End-user, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, End-user, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, End-user, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, End-user, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Vedant Fashions Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIBA Apparels Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fabindia (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Raymond Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aditya Birla Fashion and Retail Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thebe Magugu (Proprietary) Limited (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Afrikrea (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Global Desi (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ELIE SAAB (Lebanon)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Modanisa (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shanghai Tang (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shimamura Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal Holdings Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lemlem (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meena Bazaar (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neeru's (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diwan Saheb Fashions Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nesavaali Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Page Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trent Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations