有机茶市场规模、份额和成长分析（按类型、形式、分销管道和地区）- 2025-2032 年行业预测

2023 年全球有机茶市场规模价值 11 亿美元，预计将从 2024 年的 12.2 亿美元增长到 2032 年的 28.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 11.2%。

饮料市场正在发生变化，越来越多的消费者青睐永续、注重健康的饮料，尤其是有机茶。随着人们环保和健康意识的增强，对不使用人工农药、化肥或作物种植的茶叶的需求正在飙升。有机认证确保产品更干净、更天然，从而刺激了全球有机茶产业的扩张。由于消费者寻求富含抗氧化剂且不含有害毒素的机能饮料，因此健康益处至关重要。这一趋势与向有机治疗和主动健康管理的更广泛转变相一致。永续性也是一个关键因素，消费者关注环境影响并在茶叶种植、公平贸易和永续包装方面提倡环保做法。随着这一趋势的发展，有机茶正成为注重健康和环保的消费者的首选。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 客户和购买标准分析
• 原料分析
• 专利分析

有机茶市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 红茶
• 绿茶
• 其他的

有机茶市场规模：依形式及复合年增长率（2025-2032）

• 市场概况
• 茶包
• 活页
• 散粉
• 可以直接饮用
• 其他的

有机茶市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场/大卖场
• 便利商店
• 专卖店
• 网路零售

有机茶市场规模：按地区及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• McLeod Russel（India）
• Mountain Rose Herbs（United States）
• Pussimbing Tea Estate（India）
• Caykur（Turkey）
• Ito En（Japan）
• Yamamotoyama（Japan）
• Chamong Group（India）
• Dilmah Tea（Sri Lanka）
• Numi Organic Tea（United States）
• Traditional Medicinals（United States）
• Yogi Tea（United States）
• Clipper Teas（United Kingdom）
• Pukka Herbs（United Kingdom）
• Rishi Tea & Botanicals（United States）
• The Republic of Tea（United States）
• Zhena's Gypsy Tea（United States）
• Harney & Sons（United States）
• Teatulia Organic Teas（Bangladesh）
• The Tea Spot（United States）
• Art of Tea（United States）

结论和建议

Global Organic Tea Market size was valued at USD 1.1 billion in 2023 and is poised to grow from USD 1.22 billion in 2024 to USD 2.86 billion by 2032, growing at a CAGR of 11.2% during the forecast period (2025-2032).

The beverage landscape is evolving, with consumers increasingly favoring sustainable and health-conscious options, especially organic tea. Demand for teas free from artificial pesticides, fertilizers, and GMOs is soaring as environmental and health awareness rises. Organic certification provides assurance of cleaner, natural products, fueling the global organic tea industry's expansion. Health benefits are pivotal, as consumers seek functional drinks rich in antioxidants and devoid of harmful toxins. This trend aligns with a broader shift towards organic healing and proactive health management. Sustainability is another critical factor, with consumers mindful of their environmental impact, pushing for eco-friendly practices in tea cultivation, fair trade, and sustainable packaging. As this trend flourishes, organic tea stands out as a preferred choice for health-focused, eco-conscious consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Organic Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Organic Tea Market Segments Analysis

Global Organic Tea Market is segmented by Type, Form, Distribution Channel and region. Based on Type, the market is segmented into Black Tea, Green Tea and Others. Based on Form, the market is segmented into Tea Bags, Loose Leaves, Loose Powder, Ready-to-drink and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores and Online Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Organic Tea Market

The expansion of the global organic tea market is primarily fueled by the rising interest in health and wellness among consumers worldwide. As individuals become more health-conscious, they increasingly seek beverages that offer functional advantages such as antioxidants, weight management, and improved digestion. Organic tea, renowned for its natural qualities and absence of harmful chemicals, satisfies this demand for healthier options. This shift towards prioritizing personal well-being is inspiring many to incorporate organic tea into their daily routines, further propelling the market's growth and establishing it as a popular choice for health-oriented consumers seeking quality beverages.

Restraints in the Global Organic Tea Market

A significant challenge facing the global organic tea market is the limited availability of organic raw materials. The stringent requirements for organic certification make it difficult for many tea producers to meet the necessary standards, leading to a scarcity of land dedicated to organic tea cultivation. This limitation not only restricts the growth potential of the market but also causes fluctuations in pricing, as the supply of certified organic tea is inconsistent. Consequently, the combination of rigorous certification processes and the small proportion of land devoted to organic practices hinders sustainable growth within the market.

Market Trends of the Global Organic Tea Market

The Global Organic Tea market is experiencing a significant surge driven by rising consumer demand for wellness-boosting products. As health-conscious consumers seek organic teas that provide benefits like improved digestion, detoxification, and immune support, there is a notable shift towards functional teas enriched with various herbs, fruits, and spices. This trend aligns with the broader wellness movement, propelling the market's growth as individuals prioritize natural, health-enhancing options in their dietary choices. Companies are responding by innovating their product lines to include herbal blends and functional ingredients, ensuring they meet the evolving preferences of health-oriented consumers, thus expanding market potential.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Organic Tea Market Size by Type & CAGR (2025-2032)

• Market Overview
• Black Tea
• Green Tea
• Others

Global Organic Tea Market Size by Form & CAGR (2025-2032)

• Market Overview
• Tea Bags
• Loose Leaves
• Loose Powder
• Ready-to-drink
• Others

Global Organic Tea Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retail

Global Organic Tea Market Size & CAGR (2025-2032)

• North America (Type, Form, Distribution Channel)
  • US
  • Canada
• Europe (Type, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• McLeod Russel (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mountain Rose Herbs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pussimbing Tea Estate (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Caykur (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ito En (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamamotoyama (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chamong Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah Tea (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi Organic Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Traditional Medicinals (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yogi Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clipper Teas (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pukka Herbs (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rishi Tea & Botanicals (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhena's Gypsy Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harney & Sons (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teatulia Organic Teas (Bangladesh)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Tea Spot (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Art of Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations