穿戴付款设备市场规模、份额及成长分析（按设备、技术、应用和地区）- 2025-2032 年产业预测

预计到 2023 年全球穿戴式付款设备市场规模将达到 573.9 亿美元，从 2024 年的 670.9 亿美元成长到 2032 年的 2339.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 16.9%。

受行动和穿戴式付款解决方案需求不断增长的推动，主机卡模拟 (HCE) 市场正在快速成长。该技术允许设备透过 NFC 模拟付款卡，而无需身份验证因素，从而提高交易的速度和便利性。穿戴式付款设备日益普及的推动力是非接触式付款的接受度不断提高，而 NFC 技术与电子银行平台的整合以及部署成本的降低也助长了这一趋势。全球对数位付款网路的要求进一步加速了付款设备的采用，特别是对于中小型交易而言。再加上行动应用中物联网、虚拟实境和人工智慧的兴起，随着银行继续数位化并整合代币服务，这一趋势正在创造巨大的成长机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 技术进步
• 监管格局
• 客户和购买标准分析
• 专利分析

穿戴付款设备市场规模（依装置类型及复合年增长率）（2025-2032）

• 市场概览
• 健身追踪器
• 智慧型手錶
• 支付腕带
• 智慧环

穿戴付款设备市场规模（依技术及复合年增长率） (2025-2032)

• 市场概览
• 近距离场通讯(NFC)
• 无线射频识别 (RFID)
• QR 图码
• 条码

穿戴付款设备市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 卫生保健
• 零售
• 运输
• 健身
• 其他的

穿戴付款设备市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Apple Inc.（USA）
• Samsung Electronics Co. Ltd.（South Korea）
• Fitbit（Google）（USA）
• Garmin Ltd.（USA）
• Xiaomi Corporation（China）
• Mastercard Inc.（USA）
• Visa Inc.（USA）
• Barclays Plc.（UK）
• PayPal Holdings, Inc.（USA）
• Alibaba Group（China）
• Jawbone（USA）
• Sony Corporation（Japan）
• Huawei Technologies Co., Ltd.（China）
• LG Electronics Inc.（South Korea）
• Fossil Group, Inc.（USA）
• Nymi Inc.（Canada）
• Wirecard AG（Germany）
• Gemalto NV（Netherlands）
• Infineon Technologies AG（Germany）
• Tappy Technologies Ltd.（Hong Kong）

结论和建议

Global Wearable Payments Devices Market size was valued at USD 57.39 billion in 2023 and is poised to grow from USD 67.09 billion in 2024 to USD 233.97 billion by 2032, growing at a CAGR of 16.9% during the forecast period (2025-2032).

The Host Card Emulation (HCE) market is experiencing rapid growth, fueled by escalating demand for mobile and wearable payment solutions. This technology allows devices to emulate payment cards via NFC without needing an authenticated element, enhancing transaction speed and convenience. The surge in popularity for wearable payment devices is driven by the increasing acceptance of contactless payments, supported by the integration of NFC technology into e-banking platforms and decreasing deployment costs. Global mandates for digital payment networks are further accelerating the adoption of payment-enabled devices, particularly for small to medium-sized transactions. Coupled with the rise of IoT, VR, and AI in mobile applications, this trend presents substantial growth opportunities as banks increasingly digitize and integrate card management with token services.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wearable Payments Devices market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wearable Payments Devices Market Segments Analysis

Global Wearable Payments Devices Market is segmented by Device, Technology, Application and region. Based on Device, the market is segmented into Fitness Trackers, Smart Watches, Payment Wristbands and Smart Rings. Based on Technology, the market is segmented into Near-Field Communication (NFC), Radio Frequency Identification (RFID), QR Codes and Barcodes. Based on Application, the market is segmented into Healthcare, Retail, Transportation, Fitness and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wearable Payments Devices Market

A significant catalyst for the global wearable payments devices market is the rising acceptance of contactless payment methods. With governments worldwide emphasizing digital payment systems, there has been a surge in the use of payment-enabled devices. These wearable payment solutions are especially advantageous for smaller transactions, and the growing implementation of NFC payment technology in mobile devices, along with increased consumer confidence in contactless card usage and the widespread deployment of contactless point-of-sale terminals, is anticipated to generate additional growth prospects. This trend is transforming the payment landscape, offering convenience and efficiency to consumers and merchants alike.

Restraints in the Global Wearable Payments Devices Market

A significant challenge facing the global wearable payments devices market is the apprehension surrounding data security and privacy. These devices often store sensitive information, including credit card details, which renders them appealing targets for cybercriminals. As consumers become more aware of the potential risks linked to wearable payment technology, many are reluctant to embrace it. Furthermore, the absence of uniform security protocols exacerbates consumer confusion and undermines vendor credibility, making it challenging to build trust. Such considerations are anticipated to impede the overall growth and acceptance of wearable payment solutions within the market.

Market Trends of the Global Wearable Payments Devices Market

A notable market trend in the global wearable payments devices sector is the rising incorporation of biometric authentication technology. This advancement includes features like fingerprint and facial recognition, providing a heightened level of security and user convenience compared to traditional methods. The increasing consumer concern around data privacy and security is driving the demand for wearables that leverage biometrics for seamless transactions. Consequently, manufacturers are prioritizing the development and integration of these features into their devices, reflecting a significant shift towards creating more secure, user-friendly payment solutions. This trend underscores a broader movement towards innovative and secure financial transactions in the digital age.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Wearable Payments Devices Market Size by Device & CAGR (2025-2032)

• Market Overview
• Fitness Trackers
• Smart Watches
• Payment Wristbands
• Smart Rings

Global Wearable Payments Devices Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Near-Field Communication (NFC)
• Radio Frequency Identification (RFID)
• QR Codes
• Barcodes

Global Wearable Payments Devices Market Size by Application & CAGR (2025-2032)

• Market Overview
• Healthcare
• Retail
• Transportation
• Fitness
• Others

Global Wearable Payments Devices Market Size & CAGR (2025-2032)

• North America (Device, Technology, Application)
  • US
  • Canada
• Europe (Device, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Device, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Device, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Device, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fitbit (Google) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mastercard Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visa Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barclays Plc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PayPal Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jawbone (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fossil Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nymi Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wirecard AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gemalto NV (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infineon Technologies AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tappy Technologies Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations