窗帘市场规模、份额及成长分析（按类型、应用、分销管道、安装、技术和地区）－2025-2032 年产业预测

窗帘市场规模预计在 2023 年达到 323 亿美元，并从 2024 年的 350.1 亿美元增长到 2032 年的 667.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.4%。

随着都市化和居住环境的重塑，住宅设计越来越倾向于集体生活，以增强社会和私人空间。这种转变为专注于住宅和商业领域的市场供应商创造了巨大的商机。窗帘不再仅仅具有功能性，而成为住宅装饰的重要元素，在商业环境中还具有节能的作用。由于政府采取了旨在促进住宅建设和装修的倡议，预计市场将会蓬勃发展。例如，英国国家房屋建筑委员会 (NHBC) 记录到英国註册的新房屋住宅增加了 1%，并计划在 2025 年将新房屋建设量扩大到每年 30 万套。美国窗帘市场预计在未来几年也将稳定成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 原料分析
• 技术分析
• 客户和购买标准分析

窗帘市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 百叶窗和帘子
• 窗帘和帷幔
• 百叶窗
• 其他的

窗帘市场规模（依应用划分）及复合年增长率（2025-2032）

• 市场概览
• 住宅
• 商业的

窗帘市场规模（依分销管道划分）及复合年增长率（2025-2032）

• 市场概览
• 在线的
• 离线
  • 超级市场/大卖场
  • 专卖店
  • 多品牌店

窗帘市场规模（依安装情况及复合年增长率） (2025-2032)

• 市场概览
• 新建筑
• 重建

窗帘市场规模（依技术及复合年增长率） (2025-2032)

• 市场概览
• 自动的
• 手动的

窗帘市场规模（依地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Hunter Douglas NV（Netherlands）
• Newell Brands Inc.（United States）
• Graber（United States）
• Luxaflex（Netherlands）
• Rollease Acmeda Pty Ltd（Australia）
• Nien Made Enterprise Co. Ltd.（Taiwan）
• Somfy Systems Inc.（France）
• QMotion Advanced Shading Systems（United States）
• Mechoshade Systems LLC（United States）
• Verosol Australia Pty Ltd（Australia）
• Kresta Holdings Limited（Australia）
• Benthin GmbH（Germany）
• Coulisse BV（Netherlands）
• Lotus & Windoware, Inc.（United States）
• Bandalux SA（Spain）
• BTX Intelligent Fashion LLC（United States）
• Window Blind Connection Inc.（United States）
• Hartmann & Forbes, Inc.（United States）
• Grafenthaler Fenster und Sonnenschutz GmbH（Germany）

结论和建议

Window Covering Market size was valued at USD 32.3 billion in 2023 and is poised to grow from USD 35.01 billion in 2024 to USD 66.75 billion by 2032, growing at a CAGR of 8.4% during the forecast period (2025-2032).

As urbanization continues to reshape living environments, there is a growing trend towards homes designed for shared living, leading to enhanced social and private spaces. This shift presents significant opportunities for market vendors focused on both residential and commercial sectors. Window coverings are evolving beyond mere functionality to become crucial elements of home decor, also enhancing energy efficiency in commercial settings. The market is expected to flourish thanks to government initiatives aimed at stimulating home construction and remodeling. For instance, the National House Building Council (NHBC) recorded a 1% rise in new homes registered in the UK, with plans to ramp up construction to 300,000 annually by 2025. The US Window Covering Market is also set to experience steady growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Window Covering market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Window Covering Market Segments Analysis

Global Window Covering Market is segmented by Type, Application, Distribution Channel, Installation, Technology and region. Based on Type, the market is segmented into Blinds & Shades, Curtains & Drapes, Shutters and Others. Based on Application, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Installation, the market is segmented into New Construction and Retrofit. Based on Technology, the market is segmented into Automatic and Manual. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Window Covering Market

In the near future, the demand for window coverings is expected to rise significantly, driven by the growing trend of built, modular, and prefabricated homes. The real estate sector in India has seen a steady upward trajectory, which is likely to fuel the residential market's expansion in the coming years. This growth is further bolstered by governmental initiatives aimed at promoting housing development, as highlighted by the India Brand Equity Foundation (IBEF). Notably, the Indian government's Pradhan Mantri Awas Yojana (PMAY) initiative aims to construct 20 million homes in urban areas by 2022, enhancing the need for effective window coverings.

Restraints in the Window Covering Market

The window covering market faces certain constraints due to the seasonal nature of demand, which tends to spike during specific times of the year, particularly in spring and summer when homeowners are more inclined to undertake improvement projects. This variation in demand poses challenges for manufacturers and retailers, as they must effectively manage inventory levels, production schedules, and sales strategies during the off-peak months when interest may wane. Consequently, the reliance on fluctuating consumer behavior can complicate operational planning and may result in increased costs or missed opportunities for businesses operating in this sector.

Market Trends of the Window Covering Market

The Window Covering market is witnessing a notable trend towards automation and smart solutions, driven by the rising adoption of smart home technologies. Consumers increasingly favor convenience and seamless integration into their daily lives, leading to a surge in demand for motorized blinds, shades, and curtains. These innovative window coverings, which can be controlled remotely via smartphones or connected to broader home automation systems, offer enhanced functionality and energy efficiency. This trend underscores a shift in consumer preferences, where lifestyle comfort and technological integration are paramount, positioning automated and smart window coverings as a key growth area in the industry moving forward.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Raw Material Analysis
• Technology Analysis
• Customer And Buying Criteria Analysis

Global Window Covering Market Size by Type & CAGR (2025-2032)

• Market Overview
• Blinds & Shades
• Curtains & Drapes
• Shutters
• Others

Global Window Covering Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Window Covering Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Multi Brand Stores

Global Window Covering Market Size by Installation & CAGR (2025-2032)

• Market Overview
• New Construction
• Retrofit

Global Window Covering Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Automatic
• Manual

Global Window Covering Market Size & CAGR (2025-2032)

• North America (Type, Application, Distribution Channel, Installation, Technology)
  • US
  • Canada
• Europe (Type, Application, Distribution Channel, Installation, Technology)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Application, Distribution Channel, Installation, Technology)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Application, Distribution Channel, Installation, Technology)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Application, Distribution Channel, Installation, Technology)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Hunter Douglas N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Graber (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Luxaflex (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rollease Acmeda Pty Ltd (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nien Made Enterprise Co. Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Somfy Systems Inc. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QMotion Advanced Shading Systems (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mechoshade Systems LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verosol Australia Pty Ltd (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kresta Holdings Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benthin GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coulisse B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotus & Windoware, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bandalux S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BTX Intelligent Fashion LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Window Blind Connection Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hartmann & Forbes, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grafenthaler Fenster und Sonnenschutz GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations