电子商务鞋类市场规模、份额及成长分析（依产品类型、性别、材质、通路、价格分布及地区）－2025-2032 年产业预测

全球电子商务鞋类市场规模预计到 2023 年将达到 1070 亿美元，从 2024 年的 1143.8 亿美元增长到 2032 年的 1950.7 亿美元，预计在预测期内（2025-2032 年）的复合年增长率为 6.9%。

电子商务鞋类市场正呈现强劲成长势头，这得益于市场参与者对舒适鞋类的需求不断增长、健康意识不断增强以及技术进步。强大的数位付款系统和多样化的产品系列、全天候客户支援以及包括信用卡和 PayPal 在内的多种支付方式进一步推动了这一扩张。消费者对优质产品和创新设计的要求越来越高，这导致了对名牌鞋的明显转向。然而，对产品品质的担忧仍然是网路购物购物者面临的挑战。亚马逊、谷歌和万事达卡等大公司正在投资安全付款解决方案，而耐吉等品牌则利用社群媒体与客户互动并推广环保的生产方法。这种动态格局反映了鞋类产业不断变化的消费者偏好。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

电子商务鞋类市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概览
• 跑鞋
• 休閒鞋
• 正装鞋
• 靴子
• 凉鞋

电子商务鞋类市场规模（按性别和复合年增长率）（2025-2032）

• 市场概览
• 男性
• 女士
• 孩子

电子商务鞋类市场规模（按材料和复合年增长率） (2025-2032)

• 市场概览
• 皮革
• 纤维
• 合成
• 橡皮

电子商务鞋类市场规模（依分销通路划分）及复合年增长率（2025-2032）

• 市场概览
• 网路零售
• 品牌网站
• 第三方电商平台

电子商务鞋类市场规模（按价格分布和复合年增长率） (2025-2032)

• 市场概览
• 经济
• 中价位
• 优质的

电子商务鞋类市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Nike（USA）
• Adidas（Germany）
• Amazon（USA）
• Zappos（USA）
• ASOS（UK）
• Foot Locker（USA）
• JD Sports（UK）
• Farfetch（UK）
• StockX（USA）
• GOAT（USA）
• Shein（China）
• Alibaba（China）
• PUMA（Germany）
• Skechers（USA）
• Under Armour（USA）
• New Balance（USA）
• Crocs（USA）
• Vans（USA）
• Steve Madden（USA）

结论和建议

Global E-Commerce Footwear Market size was valued at USD 107.0 billion in 2023 and is poised to grow from USD 114.38 billion in 2024 to USD 195.07 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The e-commerce footwear market is on a robust growth trajectory, driven by rising demand for comfortable footwear, increased health consciousness, and technological advancements by market players. Enhanced digital payment systems and a diverse range of products are further propelling this expansion, alongside 24/7 customer support and various payment options, including credit cards and PayPal. Consumers are increasingly seeking high-quality products and innovative designs, with a noticeable shift towards designer footwear. However, concerns about product quality remain a challenge for online shoppers. Major players like Amazon, Google, and Mastercard are investing in secure payment solutions, while brands like Nike are leveraging social media for customer engagement and promoting eco-friendly production practices. This dynamic landscape reflects the evolving consumer preferences within the footwear sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Commerce Footwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Commerce Footwear Market Segments Analysis

Global E-Commerce Footwear Market is segmented by Product Type, Gender, Material, Distribution Channel, Price Range and region. Based on Product Type, the market is segmented into Athletic Footwear, Casual Footwear, Formal Footwear, Boots and Sandals. Based on Gender, the market is segmented into Men, Women and Children. Based on Material, the market is segmented into Leather, Textile, Synthetic and Rubber. Based on Distribution Channel, the market is segmented into Online Retail, Brand Websites and Third-party E-commerce Platforms. Based on Price Range, the market is segmented into Budget, Mid-range and Premium. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global E-Commerce Footwear Market

The global e-commerce footwear market is experiencing significant growth due to several key factors. Primarily, there is a rising demand for stylish, comfortable, and innovative footwear options. Furthermore, as consumer incomes increase and digital payment methods become more popular, this trend is expected to continue. The expansion of e-commerce platforms in emerging markets, coupled with the availability of diverse footwear products at competitive prices, has further stimulated market growth. Additionally, social media's influence on fashion trends and the growing awareness of the health benefits associated with sports and fitness activities are also contributing to the positive trajectory of the e-commerce footwear market.

Restraints in the Global E-Commerce Footwear Market

The global e-commerce footwear market faces several significant restraints that hinder its growth. A primary concern is the uncertainty surrounding product quality, which can adversely affect customer experiences and lead to decreased sales. Furthermore, delivery-related issues such as delays, damages, and lost packages diminish customer satisfaction and erode trust in e-commerce platforms. Cybersecurity concerns and the threat of online fraud can also deter potential buyers, resulting in lower sales figures. In addition, intense market competition and the prevalence of counterfeit products further complicate the landscape, posing additional challenges to the expansion of the e-commerce footwear sector.

Market Trends of the Global E-Commerce Footwear Market

The global e-commerce footwear market is witnessing a significant shift towards sustainability and ethical production as consumers become more conscious of their environmental footprint. This trend is driving demand for eco-friendly footwear brands that leverage recycled materials and sustainable manufacturing practices. Additionally, the integration of artificial intelligence and machine learning is revolutionizing the shopping experience by providing personalized product recommendations and optimizing supply chain efficiencies. This dual focus on sustainability and technological innovation not only caters to ethically-minded consumers but also enhances operational effectiveness, positioning companies for growth in a competitive landscape increasingly defined by eco-awareness and digital transformation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global E-Commerce Footwear Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Athletic Footwear
• Casual Footwear
• Formal Footwear
• Boots
• Sandals

Global E-Commerce Footwear Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global E-Commerce Footwear Market Size by Material & CAGR (2025-2032)

• Market Overview
• Leather
• Textile
• Synthetic
• Rubber

Global E-Commerce Footwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online Retail
• Brand Websites
• Third-party E-commerce Platforms

Global E-Commerce Footwear Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Budget
• Mid-range
• Premium

Global E-Commerce Footwear Market Size & CAGR (2025-2032)

• North America (Product Type, Gender, Material, Distribution Channel, Price Range)
  • US
  • Canada
• Europe (Product Type, Gender, Material, Distribution Channel, Price Range)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Gender, Material, Distribution Channel, Price Range)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Gender, Material, Distribution Channel, Price Range)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Gender, Material, Distribution Channel, Price Range)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zappos (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASOS (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foot Locker (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD Sports (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farfetch (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• StockX (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GOAT (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shein (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PUMA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crocs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vans (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Steve Madden (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations