鲜鱼市场规模、份额、成长分析（按产品、类型、分销管道和地区）- 产业预测，2025-2032

2023 年全球鲜鱼市场规模为 2,353.1 亿美元，预计将从 2024 年的 2,435.5 亿美元成长到 2032 年的 3,207 亿美元，预测期内（2025-2032 年）的复合年增长率为 3.5%。

在已开发国家和新兴国家需求激增的推动下，全球鲜鱼市场预计将大幅成长。根据联合国粮食及农业组织（FAO）称，全球食用鱼类消费量的增长速度超过了人口增长速度，这主要是因为人们越来越意识到新鲜鱼类的健康益处，包括其在降低慢性病风险方面的作用。低温运输物流和配送的创新，加上鱼类产量的增加，进一步推动了市场扩张。随着人们越来越喜欢高蛋白饮食而非高热量食物，鱼类被定位为富含必需 omega-3 脂肪酸的首选瘦蛋白质来源。这种成长趋势在印度和印尼等快速成长的市场尤其明显，这得益于都市化、收入增加以及对优质和多样化食品选择的日益增长的偏好。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析

鲜鱼市场规模（依产品划分）

• 市场概览
• 远洋鱼类
• 底栖鱼类

鲜鱼市场规模（按类型）

• 市场概览
• 新鲜的
• 《冰雪奇缘》

鲜鱼市场规模（依分销通路划分）

• 市场概览
• 离线
• 在线的

鲜鱼市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Maruha Nichiro Corporation（Japan）
• Nippon Suisan Kaisha（Nissui）（Japan）
• Thai Union Group（Thailand）
• Mowi ASA（Norway）
• SalMar ASA（Norway）
• Leroy Seafood Group（Norway）
• Grieg Seafood ASA（Norway）
• Bakkafrost（Faroe Islands）
• Australis Seafoods SA（Chile）
• Camanchaca SA（Chile）
• High Liner Foods（Canada）
• Tassal Group Limited（Australia）
• Sanford Limited（New Zealand）
• Clearwater Seafoods Incorporated（Canada）
• Pacific Seafood Group（United States）
• Cooke Aquaculture（Canada）
• Nissui Corporation（Japan）
• Pesquera Exalmar SAA（Peru）
• Empresas AquaChile SA（Chile）
• Stolt-Nielsen Limited（United Kingdom）

结论和建议

Global Fresh Fish Market size was valued at USD 235.31 billion in 2023 and is poised to grow from USD 243.55 billion in 2024 to USD 320.7 billion by 2032, growing at a CAGR of 3.5% during the forecast period (2025-2032).

The global market for fish is poised for substantial growth, driven by surging demand across both developed and developing nations. According to the Food and Agriculture Organization (FAO), global consumption of food fish is outpacing population growth, driven by heightened awareness of the health benefits of fresh fish, including its role in reducing chronic disease risks. Innovations in cold chain logistics and distribution, coupled with increased fish production, are further catalyzing market expansion. The rise in preference for protein-rich diets over high-calorie foods positions fish as a desirable low-fat protein source, rich in essential omega-3 fatty acids. This upward trend is especially pronounced in burgeoning markets like India and Indonesia, fueled by urbanization, rising incomes, and a growing appetite for premium, diverse food options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Fish market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Fish Market Segments Analysis

Global Fresh Fish Market is segmented by Product, Form, Distribution Channel and region. Based on Product, the market is segmented into Pelagic Fish and Demersal Fish. Based on Form, the market is segmented into Fresh and Frozen. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Fish Market

The Global Fresh Fish market is significantly influenced by the rising demand for protein-rich diets as consumers increasingly opt for alternatives to high-calorie foods. Fresh fish provides a low-fat protein source while offering essential vitamins, including omega-3 fatty acids, vital for muscle development and overall well-being. This growing health consciousness among consumers is anticipated to persist throughout the forecast period, driving interest in natural, sustainable, and nutritious food options. As more individuals prioritize their health and seek out beneficial dietary choices, the market for fresh fish continues to thrive and evolve, catering to these preferences.

Restraints in the Global Fresh Fish Market

A significant limitation in the global fresh fish market is the environmental consequences associated with commercial fishing and aquaculture. Practices such as overfishing, habitat destruction, and pollution threaten to deplete fish populations and damage marine ecosystems. Moreover, the use of antibiotics and chemicals in fish farming raises consumer apprehensions regarding the safety and sustainability of these products. In response to these challenges, there is an increasing focus on adopting sustainable and responsible fishing methodologies, alongside the advancement of innovative technologies aimed at improving fish production. Addressing these issues is vital for maintaining consumer trust and ensuring the market's long-term viability.

Market Trends of the Global Fresh Fish Market

The global fresh fish market is experiencing a notable shift towards sustainability and traceability, driven by rising consumer awareness regarding environmental impacts and ethical sourcing practices. As more individuals prioritize eco-friendly choices, demand for responsibly harvested fish is surging, prompting businesses to implement sustainable fishing and aquaculture methods. This trend fuels investments in technology that enhances supply chain transparency, enabling brands to provide verifiable information about their sourcing. Additionally, stringent labeling and certification processes are being adopted to foster consumer trust and confidence, ultimately shaping a market landscape that values not only quality but also ethical consumption patterns.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Fresh Fish Market Size by Product & CAGR (2025-2032)

• Market Overview
• Pelagic Fish
• Demersal Fish

Global Fresh Fish Market Size by Form & CAGR (2025-2032)

• Market Overview
• Fresh
• Frozen

Global Fresh Fish Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Fresh Fish Market Size & CAGR (2025-2032)

• North America (Product, Form, Distribution Channel)
  • US
  • Canada
• Europe (Product, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Maruha Nichiro Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Suisan Kaisha (Nissui) (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thai Union Group (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mowi ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SalMar ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leroy Seafood Group (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grieg Seafood ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bakkafrost (Faroe Islands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australis Seafoods S.A. (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Camanchaca S.A. (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• High Liner Foods (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tassal Group Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanford Limited (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clearwater Seafoods Incorporated (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacific Seafood Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cooke Aquaculture (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nissui Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pesquera Exalmar S.A.A. (Peru)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Empresas AquaChile S.A. (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stolt-Nielsen Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations