液体化妆品市场规模、份额及成长分析（按产品、通路和地区）－2025-2032 年产业预测

Liquid Makeup Market Size, Share, and Growth Analysis, By Product (Foundation, Eye Products), By Distribution Channel (Online, Offline), By Region - Industry Forecast 2025-2032

出版日期: 2025年03月02日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2023 年液体化妆品市场规模价值 82 亿美元，预计将从 2024 年的 86.6 亿美元成长到 2032 年的 133.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.6%。

全球液体化妆品市场正在蓬勃发展，这得益于女性对多样化化妆品的需求不断增长。在可预见的未来，市场预计将快速扩张，并专注于提供各种液体化妆品选择以满足不同的口味。受 Instagram 和 YouTube 等社交媒体平台的影响，化妆已发展成为一种艺术形式，消费者投资奢华液体产品作为自我表达的形式。然而，挑战包括向天然和有机产品的转变可能会影响合成替代品的普及，以及新兴市场高级产品的高成本。然而，无残忍选择增加、技术进步和个人化产品等良好趋势凸显了成长机会，尤其是透过线上管道和新兴的男性消费者群体。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司详情
- 产品系列分析
- 公司分部份额分析
- 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

L'Oreal（France）
Estee Lauder Companies, Inc.（US）
Shiseido Co. Ltd.（Japan）
Procter & Gamble Co.（US）
Unilever plc（UK）
Revlon Inc.（US）
Amway Corporation（US）
Kao Corporation（Japan）
Chanel SA（France）
Mary Kay Inc.（US）
LVMH Moet Hennessy Louis Vuitton SE（France）
Johnson & Johnson（US）
The Body Shop International Limited（UK）
Henkel AG & Co. KGaA（Germany）
Beiersdorf AG（Germany）
Puig SL（Spain）
Colgate-Palmolive Company（US）

结论和建议

简介目录

Product Code: SQMIG30L2201

Liquid Makeup Market size was valued at USD 8.2 billion in 2023 and is poised to grow from USD 8.66 billion in 2024 to USD 13.39 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The global liquid makeup market is thriving, fueled by a rising demand for diverse makeup products, particularly among women. With rapid expansion projected to continue, the market focuses on providing an extensive range of liquid makeup options catering to varying preferences. Influenced by social media platforms like Instagram and YouTube, makeup has evolved into an art form, prompting consumers to invest in premium liquid products for self-expression. However, challenges include a shift towards natural and organic products, potentially impacting the popularity of synthetic alternatives, alongside the high costs of premium offerings in developing markets. Nevertheless, promising trends such as the increase in cruelty-free options, technological advancements, and personalized products highlight growth opportunities, especially through online channels and emerging male consumer segments.

Top-down and bottom-up approaches were used to estimate and validate the size of the Liquid Makeup market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Liquid Makeup Market Segments Analysis

Global Liquid Makeup Market is segmented by Product, Distribution Channel and region. Based on Product, the market is segmented into Foundation, Eye Products, Concealer, Lip Products and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Liquid Makeup Market

One of the key factors propelling the global liquid makeup market is the rising demand for premium and luxury liquid makeup items, especially in developed regions. Consumers are increasingly inclined to invest in high-quality liquid makeup solutions that offer enhanced coverage, superior texture, and long-lasting wear. This trend reflects a growing willingness to prioritize quality and aesthetics in cosmetics, leading to a significant shift in purchasing behavior. As a result, the market is witnessing a surge in the popularity of high-end liquid makeup options, further driving growth in this segment and influencing overall market dynamics.

Restraints in the Liquid Makeup Market

The growing awareness regarding environmental sustainability and health has led to a shift in consumer preferences towards natural and organic liquid makeup products, resulting in decreased demand for synthetic and chemical-based alternatives. This trend poses a challenge to the expansion of the market for traditional liquid makeup formulations, as more consumers seek safer, eco-friendly options that prioritize both their well-being and the health of the planet. Consequently, the rise of clean beauty movement may impede the growth of conventional liquid makeup products that rely on synthetic ingredients, pushing manufacturers to adapt their offerings to align with changing consumer values and preferences.

Market Trends of the Liquid Makeup Market

The liquid makeup market is witnessing a notable trend towards multifunctional products, as consumers increasingly favor convenience and efficiency in their beauty routines. Innovative offerings, such as foundation-concealer hybrids and versatile lip and cheek stains, cater to the modern consumer's desire for streamlined routines without compromising on quality. This shift is further fueled by the appeal of cost-effectiveness, allowing shoppers to save money and space in their beauty arsenals. As brands respond to this demand with products that seamlessly blend function with performance, the multifunctional liquid makeup segment is poised for sustained growth, shaping the future landscape of the beauty industry.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer And Buying Criteria Analysis
Regulatory Analysis
Patent Analysis

Global Liquid Makeup Market Size by Product & CAGR (2025-2032)

Market Overview
Foundation
Eye Products
Concealer
Lip Products
Others

Global Liquid Makeup Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Online
Offline

Global Liquid Makeup Market Size & CAGR (2025-2032)

North America (Product, Distribution Channel)
- US
- Canada
Europe (Product, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

L'Oreal (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estee Lauder Companies, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Co. Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chanel SA (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mary Kay Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LVMH Moet Hennessy Louis Vuitton SE (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Body Shop International Limited (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Puig SL (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments