无水化妆品市场规模、份额及成长分析（按性质、产品、性别、销售管道、价格分布及地区）－2025-2032 年产业预测

2023 年无水化妆品市场规模价值 108 亿美元，预计将从 2024 年的 120.4 亿美元成长到 2032 年的 287.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 11.5%。

无水化妆品的兴起正在改变美容和个人护理领域。这些无水创新产品利用油、奶油和蜡来获得卓越的质地和功效。无水化妆品的优点是保存期限长、配方浓缩、对环境的影响小。透过不使用水，製造商可以减少碳排放并消除传统配方中常见的有害防腐剂。此类别包括油性清洁剂、润唇膏和精华液，可深层补水，同时保留皮肤的天然水分，因此对皮肤干燥或敏感的消费者特别有吸引力。向无水化妆品的转变表明消费者对美容产品的永续性和有效性的偏好日益增强。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

无水化妆品市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 有机的
• 合成

无水化妆品市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 护肤
• 护髮
• 保湿
• 其他的

无水化妆品市场规模（按性别和复合年增长率） (2025-2032)

• 市场概览
• 男性
• 女士
• 男女通用的

无水化妆品市场规模（按销售管道和复合年增长率） (2025-2032)

• 市场概览
• 离线
  • 批发商/经销商
  • 大卖场/超级市场
  • 便利商店
  • 专卖店
  • 百货公司
  • 其他的
• 在线的

无水化妆品市场规模：价格分布及复合年增长率（2025-2032）

• 市场概览
• 价格分布（低于 30 美元）
• 价格分布（30-60美元）
• 价格分布较高（超过 60 美元）

无水化妆品市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Procter & Gamble（USA）
• Unilever（UK）
• L'Oreal SA（France）
• The Estee Lauder Companies Inc.（USA）
• Johnson & Johnson（USA）
• Henkel AG & Co. KGaA（Germany）
• Shiseido Company, Limited（Japan）
• Amway（USA）
• Lush Retail Ltd.（UK）
• Ethique（New Zealand）
• Seed Phytonutrients（USA）
• Beautycounter（USA）
• Kjaer Weis（Denmark）
• Susteau（USA）
• Everist（Canada）
• Lamazuna（France）
• Common Heir（USA）
• Wonder Valley（USA）

结论和建议

Waterless Cosmetics Market size was valued at USD 10.8 billion in 2023 and is poised to grow from USD 12.04 billion in 2024 to USD 28.77 billion by 2032, growing at a CAGR of 11.5% during the forecast period (2025-2032).

The rise of waterless cosmetics is transforming the beauty and personal care landscape. These innovative products, which exclude water as an ingredient, utilize oils, butters, and waxes to deliver superior texture and effectiveness. The benefits of waterless cosmetics are compelling: they boast longer shelf lives, concentrated formulas, and a reduced environmental footprint. By omitting water, manufacturers can lower their carbon emissions and eliminate harmful preservatives often found in traditional formulations. This category includes oil-based cleansers, balms, and serums, making them particularly appealing to consumers with dry or sensitive skin, as they offer deep hydration while preserving the skin's natural moisture. The shift towards waterless cosmetics signifies a growing consumer preference for sustainability and efficacy in beauty products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Waterless Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Waterless Cosmetics Market Segments Analysis

Global Waterless Cosmetics Market is segmented by Nature, Product, Gender, Sales Channel, Price Range and region. Based on Nature, the market is segmented into Organic and Synthetic. Based on Product, the market is segmented into Skincare, Haircare, Makeup and Others. Based on Gender, the market is segmented into Men, Women and Unisex. Based on Sales Channel, the market is segmented into Offline and Online. Based on Price Range, the market is segmented into Economy (Below USD30), Mid-Range (USD30 to USD60) and Premium (Above USD60). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Waterless Cosmetics Market

A significant factor propelling the growth of the global waterless cosmetics market is the rising consumer demand for eco-friendly and sustainable products. As awareness of environmental issues increases, consumers are actively seeking alternatives that minimize waste and conserve water. Waterless cosmetics present a viable solution, utilizing fewer resources and often featuring eco-friendly packaging. This shift towards sustainability and environmentally conscious choices is leading to an upward trajectory in the popularity of waterless cosmetics. As a result, the market is anticipated to expand further as consumers prioritize products that align with their values of reducing environmental impact.

Restraints in the Waterless Cosmetics Market

A significant constraint facing the global waterless cosmetics market is the low level of consumer awareness and the restricted availability of these products in various areas. Although there is a rising trend towards eco-friendly and sustainable alternatives, many consumers remain uninformed about the advantages of waterless cosmetics and may not actively search for them. Furthermore, certain regions may suffer from inadequate distribution networks, limiting access to such innovative products. As a result, both the lack of awareness among consumers and the limited access to waterless cosmetics can hinder market growth in specific locations, creating obstacles for wider adoption.

Market Trends of the Waterless Cosmetics Market

The global waterless cosmetics market is witnessing a significant trend towards multifunctional products that cater to the increasing consumer demand for convenience, simplicity, and value for money. As consumers become more eco-conscious, they are gravitating towards formulations that reduce water usage while delivering multiple benefits in a single application, such as moisturizing, cleansing, and toning. This shift is pushing brands to innovate and create versatile products that align with sustainable practices and meet the busy lifestyles of modern consumers. The focus on multifunctionality is not only appealing due to its practicality but also resonates with the growing desire for eco-friendly and resource-efficient beauty solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Waterless Cosmetics Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Organic
• Synthetic

Global Waterless Cosmetics Market Size by Product & CAGR (2025-2032)

• Market Overview
• Skincare
• Haircare
• Makeup
• Others

Global Waterless Cosmetics Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Unisex

Global Waterless Cosmetics Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Wholesalers/Distributors
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Departmental Stores
  • Others
• Online

Global Waterless Cosmetics Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Economy (Below USD30)
• Mid-Range (USD30 to USD60)
• Premium (Above USD60)

Global Waterless Cosmetics Market Size & CAGR (2025-2032)

• North America (Nature, Product, Gender, Sales Channel, Price Range)
  • US
  • Canada
• Europe (Nature, Product, Gender, Sales Channel, Price Range)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Nature, Product, Gender, Sales Channel, Price Range)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Nature, Product, Gender, Sales Channel, Price Range)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Nature, Product, Gender, Sales Channel, Price Range)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lush Retail Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ethique (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seed Phytonutrients (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beautycounter (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kjaer Weis (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Susteau (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Everist (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lamazuna (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Common Heir (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wonder Valley (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations