教育领域人工智慧市场规模、份额及成长分析（按组件、部署、技术、应用、最终用途和地区）－2025 年至 2032 年产业预测

2023 年全球教育人工智慧市场规模为 40.8 亿美元，预计将从 2024 年的 48.5 亿美元成长到 2032 年的 193.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 18.9%。

截至 2023 年 10 月，教育产业正经历向数位化和数位学习的重大转变，推动对人工智慧解决方案的需求增加。学生对个人化学习体验的渴望预计将进一步推动人工智慧在教育领域的应用。此外，管理和培训功能自动化程度的提高可能会扩大人工智慧提供者的商机。预计未来几年对新型人工智慧教育技术研发的投资将推动市场成长。然而，人工智慧模型的偏见、实施成本高、教育工作者的数位素养不足以及欠发达地区人工智慧基础设施有限等挑战可能会阻碍人工智慧的广泛应用。这些因素很可能在不久的将来塑造教育领域人工智慧市场的发展轨迹。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术进步

教育领域人工智慧市场规模（按组成部分及复合年增长率） (2025-2032)

• 市场概览
• 解决方案
• 服务
  • 专业服务
  • 託管服务

教育领域人工智慧市场规模（按部署情况和复合年增长率） (2025-2032)

• 市场概览
• 云
• 本地

人工智慧教育市场规模（依技术及复合年增长率）(2025-2032)

• 市场概览
• 机器学习
• 自然语言处理（NLP）
• 深度学习
• 其他的

教育领域人工智慧市场规模（按应用和复合年增长率） (2025-2032)

• 市场概览
• 学习平台与虚拟促进者
• 智慧教学系统
• 智慧内容
• 诈欺与风险管理
• 其他的

教育领域人工智慧市场规模（依最终用途和复合年增长率）(2025-2032)

• 市场概览
• 高等教育
• K-12教育
• 企业培训

各地区教育领域人工智慧市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Pearson plc（United Kingdom）
• Stride, Inc.（United States）
• Genius Group Limited（Singapore）
• Chegg, Inc.（United States）
• Coursera, Inc.（United States）
• Duolingo, Inc.（United States）
• Arco Platform Limited（Brazil）
• New Oriental Education & Technology Group Inc.（China）
• TAL Education Group（China）
• Gaotu Techedu Inc.（China）
• Zovio Inc.（United States）
• Boxlight Corporation（United States）
• K12 Inc.（United States）
• China Online Education Group（China）
• Squirrel AI Learning（China）
• zSpace, Inc.（United States）
• QANDA（Mathpresso）（South Korea）

结论和建议

Global AI in Education Market size was valued at USD 4.08 billion in 2023 and is poised to grow from USD 4.85 billion in 2024 to USD 19.38 billion by 2032, growing at a CAGR of 18.9% during the forecast period (2025-2032).

As of October 2023, the education sector is experiencing a significant shift toward digitization and e-learning, driving a growing demand for AI solutions. Students' craving for personalized learning experiences is expected to further elevate the adoption of AI in educational settings. Additionally, the push for automation in administrative and teaching functions is likely to enhance revenue opportunities for AI providers. Investments in research and development of new AI-driven educational technologies are projected to stimulate market growth in the coming years. However, challenges such as bias in AI models, high implementation costs, insufficient digital literacy among educators, and limited AI infrastructure in underdeveloped regions may hinder widespread AI adoption. These factors will shape the trajectory of the AI in education market in the near future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Ai In Education market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Ai In Education Market Segments Analysis

Global AI in Education Market is segmented by Component, Deployment, Technology, Application, End-use and region. Based on Component, the market is segmented into Solution and Services. Based on Deployment, the market is segmented into Cloud and On-premises. Based on Technology, the market is segmented into Machine Learning, Natural Language Processing (NLP), Deep Learning and Others. Based on Application, the market is segmented into Learning Platforms & Virtual Facilitators, Intelligent Tutoring System, Smart Content, Fraud & Risk Management and Others. Based on End-use, the market is segmented into Higher Education, K-12 Education and Corporate Training. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Ai In Education Market

One of the key drivers of the global AI in education market is the shift towards personalized learning experiences that cater to individual student needs. Modern educational methods emphasize adaptability, and AI-powered platforms facilitate this by customizing content according to each learner's pace and style. This approach not only boosts student engagement but also improves knowledge retention, which contributes significantly to a positive outlook for the global AI in education sector. As educational systems increasingly adopt these innovative technologies, the demand for AI solutions tailored to enhance student learning is expected to rise dramatically.

Restraints in the Global Ai In Education Market

The Global AI in Education market faces significant restraints, particularly regarding the potential for AI models to adopt biases present in their training data. This can result in unfair evaluations and discrimination within educational settings. A major challenge for companies developing AI solutions in education is to uphold ethical standards while actively working to eliminate biases and foster transparency in their decision-making processes. Addressing these issues is crucial for the long-term success and acceptance of AI technologies in educational environments, as stakeholders demand more equitable and unbiased approaches in assessment and instruction.

Market Trends of the Global Ai In Education Market

The Global AI in Education market is increasingly leveraging predictive analytics to enhance student performance and engagement. By harnessing data-driven insights, educational institutions can monitor student progress in real-time, pinpoint specific learning gaps, and forecast academic outcomes. This proactive approach enables schools and universities to implement timely interventions and tailor support strategies before students are even aware of their challenges. As a result, the emphasis on predictive analytics not only fosters personalized learning experiences but also contributes to improved educational outcomes, solidifying AI's role as a transformative force in the educational landscape and driving substantial growth in market demand.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global AI in Education Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solution
• Services
  • Professional services
  • Managed services

Global AI in Education Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premises

Global AI in Education Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Machine Learning
• Natural Language Processing (NLP)
• Deep Learning
• Others

Global AI in Education Market Size by Application & CAGR (2025-2032)

• Market Overview
• Learning Platforms & Virtual Facilitators
• Intelligent Tutoring System
• Smart Content
• Fraud & Risk Management
• Others

Global AI in Education Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Higher Education
• K-12 Education
• Corporate Training

Global AI in Education Market Size & CAGR (2025-2032)

• North America (Component, Deployment, Technology, Application, End-use)
  • US
  • Canada
• Europe (Component, Deployment, Technology, Application, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment, Technology, Application, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment, Technology, Application, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment, Technology, Application, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Pearson plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stride, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genius Group Limited (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chegg, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coursera, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duolingo, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arco Platform Limited (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Oriental Education & Technology Group Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TAL Education Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaotu Techedu Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zovio Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boxlight Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• K12 Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Online Education Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Squirrel AI Learning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• zSpace, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QANDA (Mathpresso) (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations