道路标线涂料市场规模、份额及成长分析（按产品、类型、应用、最终用途和地区）－2025-2032 年产业预测

2023 年全球道路标记涂料市场规模为 61.9 亿美元，预计将从 2024 年的 65.2 亿美元成长到 2032 年的 99.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.4%。

受新建设和持续维护及营运支出增加的推动，全球基础设施开发市场预计将成长。该行业包括新道路建设和现有基础设施的维护，从而推动了对重新粉刷服务的需求。最近对追踪驾驶员速度和道路状况的先进道路标记技术的投资进一步支持了这一趋势。热塑性涂层等材料因其长寿命和逆反射性而越来越受欢迎，而冷应用聚合物胶带可以有效地标记重要的道路元素，例如行车道和人行横道。环氧树脂以其成本效益和可靠性而闻名，正在成为比传统塑胶材料更受欢迎的选择，为道路标记应用提供持久的解决方案。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局

道路标线涂料市场规模：依产品及复合年增长率（2025-2032）

• 市场概览
• 画
• 热塑性塑料
• 环氧树脂
• 成型聚合物胶带
• 反应系统
• 永久性记号笔

道路标线涂料市场规模（按类型和复合年增长率）（2025-2032）

• 市场概览
• 持久性
• 可拆卸的

道路标线涂料市场规模：按应用和复合年增长率（2025-2032）

• 市场概览
• 路
• 停车处
• 飞机场
• 体育设施

道路标线涂料市场规模：依最终用途及复合年增长率（2025-2032）

• 市场概览
• 建设公司
• 政府
• 私人承包商

道路标线涂料市场规模：按地区及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• 3M（USA）
• Swarco AG（Austria）
• The Sherwin-Williams Company（USA）
• Axalta Coating Systems（USA）
• PPG Industries, Inc.（USA）
• Nippon Paint Holdings Co., Ltd.（Japan）
• TATU Traffic Group（China）
• Hempel A/S（Denmark）
• Asian Paints Ltd.（India）
• Berger Paints India Ltd.（India）
• Kansai Paint Co., Ltd.（Japan）
• BASF SE（Germany）
• Dow Inc.（USA）
• RPM International Inc.（USA）
• SealMaster（USA）
• Reda National Co.（Saudi Arabia）
• LANINO Co., Ltd.（South Korea）
• Automark Technologies（India）

结论和建议

Global Traffic Road Marking Coatings Market size was valued at USD 6.19 billion in 2023 and is poised to grow from USD 6.52 billion in 2024 to USD 9.94 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The global infrastructure development market is poised for growth, driven by an increase in spending on new highway construction and ongoing maintenance operations. This sector encompasses both new road construction and the maintenance of existing infrastructure, enhancing the demand for repainting services. Recent investments in advanced street marking technologies, which track driver speed and road conditions, further support this trend. Materials like thermoplastic coatings, known for their longevity and retro-reflectivity, are gaining traction, while cold-applied polymer tape is effectively marking critical road elements like travel lanes and crosswalks. Epoxy, renowned for its cost-effectiveness and reliability, is becoming a preferred choice over traditional plastic materials, offering a durable solution for road marking applications.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Traffic Road Marking Coatings market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Traffic Road Marking Coatings Market Segments Analysis

Global Traffic Road Marking Coatings Market is segmented by Product, Type, Application, End Use and region. Based on Product, the market is segmented into Paints, Thermoplastics, Epoxy, Preformed Polymer Tapes, Field-Reacted Systems and Permanent Markers. Based on Type, the market is segmented into Permanent and Removable. Based on Application, the market is segmented into Roadways, Parking Lots, Airports and Sports Facilities. Based on End Use, the market is segmented into Construction Companies, Government Agencies and Private Contractors. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Traffic Road Marking Coatings Market

One of the significant factors propelling the growth of the global traffic road marking coatings market is the increasing government funding and investments focused on enhancing public infrastructure, particularly roadways. As authorities prioritize the expansion of road networks in both remote and urban areas, especially in developing and developed nations, the market is poised for substantial growth opportunities. Additionally, the escalating concerns surrounding road safety are further fueling the demand for efficient road marking solutions. This combination of infrastructure development and heightened safety awareness is anticipated to drive the global traffic road marking coatings market in the upcoming years.

Restraints in the Global Traffic Road Marking Coatings Market

The Global Traffic Road Marking Coatings market faces significant challenges primarily due to environmental concerns regarding volatile organic compounds (VOCs) found in paints and coatings. These VOCs are harmful to both the environment and living beings, with certain compounds even being linked to cancer in animals. Additionally, substances such as styrene and limonene can react with nitrogen oxides, leading to the formation of secondary aerosols, tropospheric ozone, and smog. Consequently, stringent regulations established by government agencies aimed at curbing VOC emissions are anticipated to restrict market growth, posing a considerable restraint for the industry.

Market Trends of the Global Traffic Road Marking Coatings Market

The Global Traffic Road Marking Coatings market is poised for significant growth in the coming years, driven by heightened government investments in infrastructure and the construction of new roadways and highways. This trend is further boosted by the increasing demand for sustainable, eco-friendly road marking solutions, reflecting a shift towards more environmentally conscious practices in urban planning and development. As governments seek to enhance transportation safety and efficiency, the emphasis on innovative materials and technologies is expected to accelerate market expansion. Overall, the combination of infrastructure development and sustainability initiatives presents a promising landscape for stakeholders in the road marking coatings sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape

Global Traffic Road Marking Coatings Market Size by Product & CAGR (2025-2032)

• Market Overview
• Paints
• Thermoplastics
• Epoxy
• Preformed Polymer Tapes
• Field-Reacted Systems
• Permanent Markers

Global Traffic Road Marking Coatings Market Size by Type & CAGR (2025-2032)

• Market Overview
• Permanent
• Removable

Global Traffic Road Marking Coatings Market Size by Application & CAGR (2025-2032)

• Market Overview
• Roadways
• Parking Lots
• Airports
• Sports Facilities

Global Traffic Road Marking Coatings Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Construction Companies
• Government Agencies
• Private Contractors

Global Traffic Road Marking Coatings Market Size & CAGR (2025-2032)

• North America (Product, Type, Application, End Use)
  • US
  • Canada
• Europe (Product, Type, Application, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type, Application, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type, Application, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type, Application, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• 3M (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swarco AG (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Sherwin-Williams Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Axalta Coating Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PPG Industries, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Paint Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TATU Traffic Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hempel A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asian Paints Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berger Paints India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kansai Paint Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dow Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RPM International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SealMaster (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reda National Co. (Saudi Arabia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LANINO Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Automark Technologies (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations